Direct Response Coach

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Direct Response Advertising on the Google Display Network

Direct Response Coach

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

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Landing Pages: Do you need a squeeze page or sales page – or both?

Direct Response Coach

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. By now, you’re probably familiar with the concept of the landing page. In the beginning, you might have sent people to your website, [.].