Digital B2B Marketing

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No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. LinkedIn has been free of most direct gamification for years.

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? This isn’t showing every website. Both sites that loaded include the company follow button. How do you feel about what LinkedIn is doing and how do you believe the LinkedIn audience will react?

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

For the best results when you are first starting, do not run on the display network and consider further limiting your program to only core search. The most cost effective element of a display campaign is generally retargeting. If you are not already running search, start with Google. (My Yahoo/Bing. Retargeting.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. Social Is Not About Selling If you are using social media to sell, you are not connecting with your audience. Don’t be that guy.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. If you are like most B2B marketers, search is a staple component of your outbound marketing mix. However, most B2B marketers are still missing other ways to use search data. Search Retargeting. Providers: Simpli.fi, Chango, Fetchback.

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2013 Is Not the Year of Mobile!

Digital B2B Marketing

My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). I rarely stumble across a site that isn’t functional on my smartphone, even if it doesn’t have a mobile-specific version. Mobile devices are more capable.

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