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  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Display] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    Healthcare Online Advertising / SEM / DisplayHealth insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe. Adgooroo, a PPC competitive spy company, performed a study on the health insurance industry between January through June 2014.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Display] 3 Reasons Why SEO & PPC Are More Powerful Together
    Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no!
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Display] Hero Conference 2014: Key Learnings in Paid Search
    E xpansion into other Bing, paid social, and display. Online Advertising / SEM / Display heroconf ppc hero Thanks to Aimclear for the blanket! :). I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Display] How To Use Increasing Digital Marketing Budgets
    Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Just last year (2013), 55% of marketers across the globe increased their digital marketing budgets. Here’s hoping you’re one of the lucky ones. What to do with this money?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Display] Paid Search & The Truven 15 Top Health Systems
    We did notice areas for improvement in Advocate Health’s ad copy: Using the display URL to add targeted keywords would increase click-thru rate by 8%. Unfortunately, poor average position prevents advertisers from displaying sitelinks, which provide a quick and easy way to improve click-thru rate (by 20%-30%) and potentially quality score. Add the targeted keyword to the display URL (e.g., Healthcare Online Advertising / SEM / Display healthcare ppc truven
  • FATHOM  |  TUESDAY, JANUARY 22, 2013
    [Display] New Way to Promote Your Google Plus Page & Attract More Customers
    Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayGoogle has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard. For a while, … Continue reading → The post New Way to Promote Your Google Plus Page & Attract More Customers appeared first on Fathom.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Display] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    Should you hire the candidate who exudes aggression and confidence, or should you hire the one that displays patience and an eagerness to listen? Aggression Aggressive Team Confidence Displays Eagerness Flexibility Flexible Options Good Question Modesty One Question Patience People Personalities Personality Pricing Solutions Sales Rep Sales Representative
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Display] Attribution for the Assist
    Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while. My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic.
  • FATHOM  |  FRIDAY, APRIL 12, 2013
    [Display] Google Keyword Tool vs.Traffic Estimator: How Do They Differ?
    Online Advertising/SEM/Display Uncategorized estimating google traffic google estimates google keyword tool google keyword tools google traffic estimator When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. However, these tools provide very different data and there is not too much consistency. This can be very frustrating!
  • FATHOM  |  MONDAY, MARCH 25, 2013
    [Display] Do Google Enhanced Campaigns Dilute the Importance of Quality Score?
    Online Advertising/SEM/Display google enhanced campaign changes google enhanced campaigns google enhanced campaigns update google quality scoreRemember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position? This was great for the big spenders, but it was completely unfair to the advertisers with a … Continue reading → The post Do Google Enhanced Campaigns Dilute the Importance of Quality Score?
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Display] Hospital Advertising Tips: Increase Patients with Ad Extensions
    Healthcare Online Advertising / SEM / Display ad extensions According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. It is more than likely that this number has risen as hospitals are seeing the benefits of paid search marketing in driving incremental patients and general awareness.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Display] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Healthcare Online Advertising / SEM / Display hospital advertising Truven 15 Top Health Systems In the course of doing digital marketing consulting and management for several different health systems nationwide, Fathom has found their digital advertising accounts typically have several common problems. (We’ve We’ve even graded the paid search performance of the Truven 15 Top Health Systems.)
  • FATHOM  |  MONDAY, MAY 9, 2011
    [Display] 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns
    With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. As the amount of pre-purchase online research continues to increase and grow more competitive, it is becoming more … Continue reading → The post 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns appeared first on Fathom. Conversion Optimization Paid Advertising/SEM/Display
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Display] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.” The use of “partner categories” allows an advertiser to target audiences based on offline data collected from third parties Acxiom, Datalogix and Epsilon.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display] What is the True Value of Social Engagement?
    Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do. There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough.
  • FATHOM  |  THURSDAY, NOVEMBER 7, 2013
    [Display] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    These appear under your ad copy and vary in display. There’s no charge for displaying a review – only for a click on the ad itself. They can also choose which content to display in the drop-down calls to action. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs.
  • FATHOM  |  WEDNESDAY, AUGUST 6, 2014
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? Simplify. I’m constantly on a mission to learn and understand, and have found that the best way to do a job—any job—is to help your clients understand you.
  • FATHOM  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] How Much Should Health Systems Spend on Search Advertising?
    Healthcare Online Advertising / SEM / Display The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. Unfortunately, there is not a simple answer because so many factors can determine the “right” amount to spend. That said, here are some things to consider when budgeting paid advertising for a healthcare organization: 1.
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display] Assisted Living Digital Marketing - Where We're Going
    Healthcare Industry Online Advertising/SEM/Display I know it seems like it will never come, but trust me: Spring is around the corner. January flew by – pretty soon, I won’t be able to go sledding with my girls (which is probably a good thing for my physical health).
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Paid Search Metrics for Schools and Education Companies
    Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company.
  • FATHOM  |  THURSDAY, DECEMBER 19, 2013
    [Display] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
    Education Industry Online Advertising/SEM/Display New Year’s Day means new resolutions. We’re all guilty of forgetting these goals almost immediately, so we’ve prepared a cheat sheet to help you with what should: organizing your educational institution’s PPC advertising campaigns according to our best practices. Bid on branded terms : A lot of times people question the value of paying for branded terms. I cannot stress their importance enough – especially in education marketing.
  • FATHOM  |  FRIDAY, OCTOBER 11, 2013
    [Display] Increase Alumni Membership, Donations & Student Referrals with Digital Marketing
    Education Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display Social Media alumni marketing automation ppc While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive. You might be thinking, why spend all of this time and effort marketing to former students? Is it really worth it? Direct mail and email has been working just fine.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. If your goal is to generate as many leads as possible, I typically recommend a search to display ratio of 80/20 (all good things follow the 80/20 rule, right?).
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Display] Google’s April 22 AdWords Announcement
    In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed. Online Advertising / SEM / Display AdWords Google Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Display] Google Doing Away with Flash Ads
    Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Display AdvertisingBusinesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In the near future, though, that will no longer be optional.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing Is your school’s website too cool ? Yes, I said it. Teenagers and college-aged students (who take the cost of education seriously) don’t want to waste their time on a website that favors style over substance. And that might be costing you money if you’re like many university websites.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Display] Online Advertising: Click-to-Call Boosts Conversions
    Display Advertising Paid Search Advertising digital marketing online advertisingDo you have “leaky” landing pages? Most businesses do, whether they realize it or not. Leaks refer to points or moments when visitors to your page will become distracted or frustrated and turn their attention elsewhere before converting or performing the action you are trying to get them to take.
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Display] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page. Online Advertising / SEM / Display Retail / E-commerce By now we’re all aware of Google’s Ad Rank algorithm placing more importance on Ad Extensions, but there’s a big difference in using them and using them well.
  • FATHOM  |  TUESDAY, FEBRUARY 19, 2013
    [Display] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook AdvertisingWith all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 27, 2012
    [Display] What Twitter?s New Header Display Really Means
    s new header display, but what's the big deal? There's a lot of buzz about Twitter?s Sure, Twitter profiles may get prettier but looks are only skin deep, right? Plus, most social media die-hards don't even use Twitter.com to manage Twitter - what good is a prettier profile when it doesn't even appear in platforms like Tweet Deck or Hootsuite ?
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Display] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Understanding traditional advertising is imperative, so that we may incorporate similar messaging in PPC and display advertising. Site remarketing is essentially targeting visitors with display ads who have already been to your website. Download Free Hospital PPC Study.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Can you provide me an update by EOD?”. Emails like this can be a blessing and a curse.
  • FATHOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Display] Be Smart with Your Holiday Shopping!
    Taking this one step further, these ‘cookies’ have the ability to follow users throughout various web sites and display relevant ads to which the user was previously at. Online Advertising/SEM/Display remarketing site remarketing According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN ! In addition, nearly half of the consumers plan to buy holiday gifts online this year (Google). What’s this mean? We’re in the heart of holiday shopping season!
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Display] Digital Marketing and Display Advertising Officer job with Michael Page Marketing
    Opentopic blog >> jobs.marketingweek.com A well established Not for Profit and Charities organisation based in Central London is looking for a Digital Marketing and Display Advertising Officer on an initial 10 month contract.Client DetailsA well established Not for Profit and Charities based in Central London.DescriptionThe successful Digital Marketing and Display Advertising Officer will be required to:* Create intuitive Digital Marketing.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2011
    [Display] Make Your Online Display Ads More Effective with SnapApp
    and.3%, it's no surprise that achieving ROI goals through traditional online display ads has become increasingly difficult. Online display advertising is rendered ineffective. you can use SnapApp in your online display advertising? Contact us today if you'd like to learn more about how SnapApp can help your online display advertising campaigns With average click-through rates plummeting to between.2
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Display] Programmatic Display Advertising Market to Expand at a CAGR of 49.0%, by 2015-2019
    Opentopic blog >> sbwire.com Valley Cottage, NY — (SBWIRE) — 06/20/2016 — According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019”, the global programmatic display advertising market was valued at US$ 7.6
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Display] Your Strategy for Staying Competitive in Online Retail
    Utilize Display & Remarketing. This type of display buy puts your products in front of ideal potential customers. Online Advertising / SEM / Display Retail / E-commerce I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. According to Internet Retailer, US e-retail sales are expected to reach 259 Billion in 2014, up 7% from 2013.
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Display] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made. With that said, one of their latest updates has a lot of potential for increasing both click-through rates (CTRs) and ad relevance.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Display] 20 Tremendous Digital Marketing Stats and Facts
    The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Display] How Much Do Hospitals Spend on Google AdWords?
    Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? ” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance. That said, I am pleased to announce the release of our latest guide, “ Search Advertising Benchmarks for Health Systems.”
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Display] SEM for the Enterprise [White Paper]
    Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it? If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom.
  • FATHOM  |  FRIDAY, JANUARY 11, 2013
    [Display] 4 Tips for Healthcare SEM, Post-Affordable Care Act
    Healthcare Industry Paid Advertising/SEM/Display ACA Affordable Care Act healthcare SEM Obamacare PPACAWith the new year underway, office workers across the country are busy game-planning for 2013 goals. For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.
  • SNAPAPP  |  FRIDAY, JANUARY 17, 2014
    [Display] SnapApp of the Week: Bizo's "Find Out If You're a Display Advertising Expert!"
    What good are your company’s display ads if they’re not reaching the right people? . The Bizo platform helps B2B marketers get the most out of their display and social advertising efforts through efficient targeting across their vast business audience. This week, the Bizo blog featured a post called, Top 3 Reasons to Get Your Hands on “B2B Display Advertising For Dummies” , promoting their second and latest “For Dummies” guide. Normal. false. false. false. EN-US. X-NONE.
  • KWANZOO  |  FRIDAY, JUNE 2, 2017
    [Display] Why ABM Display Is Your OnRamp To The NEW SiriusDecisions Waterfall
    Over 3000 B2B marketers converged recently at the SiriusDecisions Summit in Las Vegas. One of the big announcements there was the introduction of their new and improved SiriusDecisions Demand Waterfall™. A great many articles and posts that have been written … Continue reading → Kwanzoo
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content. Incorporating paid advertising into your strategy is a great way to further promote and share your content. Let’s take a moment to look at the opportunities to leverage paid to help boost your social marketing. Increase content engagement.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [Display] How Display Media Retargeting Works in B2B Marketing
    Display Retargeting (or Behavioral Retargeting) re-engages 98% of web browsers who directly visit a website or arrive via search engine queries, but do not enter the conversion funnel during their first visit. Only 2% of initially visiting website traffic converts during a first visit
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Display] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcareNegative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. They also help control which ads show up for particular search queries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Display] The wrong place for a Twitter feed
    I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. ” and “Delayed in Dallas for the second time this week” are appropriate for a Twitter stream but is that the right business communications you want to display on your company website?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 13, 2012
    [Display] Entice Mobile Users to Open Your Emails: 3 Tips
    Design Email Marketing call to action email design email display email for mobile email marketing mobile marketing pre-header preheader This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. If you’re using email marketing to keep in touch with customers and prospects, you probably spend a lot of time coming up with that perfect subject line to get as many people as possible to open your emails.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Display] Stellenangebote, Online Sales Manager Display Advertising Jobs in Leinfelden-Echterdingen, Arbeit
    Opentopic blog >> careerjet.de Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), car2go Group GmbH Senior Performance… Advertising Manager (f/m), car2go Group GmbH Aufgaben Tasks – You will take care of developing and implementing a digital performance advertising… Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Display] Stellenangebote, Online Sales Manager Display Advertising Jobs in Leinfelden-Echterdingen, Arbeit
    Opentopic blog >> opentopic.com Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), car2go Group GmbH Senior Performance… Advertising Manager (f/m), car2go Group GmbH Aufgaben Tasks – You will take care of developing and implementing a digital performance advertising… Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), Marketing ROI Cmo marketing roi
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Display] How to Use The Search Monitor in Higher Education Advertising
    Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? It’s a risk to not utilize the tool to its fullest potential.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 11, 2013
    [Display] Event Marketing For Lead Generation
    To do this, you have to get your leads to look at your display and join in a conversation with you. Things you can do to engage your leads include: Put up attractive displays to help your prospects learn about your company. These displays should be clear and easy to understand. Keep the information on the displays concise and to the point so that your prospects do not get information overload. dboystudio / Shutterstock.com.
  • FATHOM  |  FRIDAY, SEPTEMBER 6, 2013
    [Display] Pre-Holiday Online Ad Planning for Retailers
    E-commerce/B2C Online Advertising/SEM/Display Are you ready for the season? We’ve just come away from Labor Day barbeques and back-to-school sales. Some of us are holding on to those last few opportunities to be poolside, while others are looking forward to apple cider and pumpkin spice flavors to re-appear. But as online advertisers, what we should be thinking about is Black Friday, Cyber Monday and all of the online shopping the holiday season brings.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Display] Why Data-Driven Marketing Is The Next Big Thing
    The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]. The post Why Data-Driven Marketing Is The Next Big Thing appeared first on Marketing Insider Group. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 17, 2012
    [Display] Why Twitter needs to learn a lesson from Apple. And FAST.
    An excellent summary from eConsultancy called “ The Twitter API as we Know it is Dead ,” reports that one of the biggest pieces of bad news is that Twitter is changing the rule on how applications showing tweets should display them. If you want to use the Twitter API to display tweets, you will, for instance, always have to display the author’s avatar and the text of the tweet below the author’s name and @username.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Display] AdWords Enhanced Campaigns –Where Google Fell Short
    Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns failsOkay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 29, 2013
    [Display] Where Are Marketers Allocating Budget? [CHART]
    On the other end of the spectrum, it appears most marketers anticipate a decrease in spend on standard display advertising. They are then targeted with display ads to drive them back to your site. This is typically referred to as display ad retargeting and is a relatively common practice. The result is that you significantly improve the accuracy of the display ads you put in front of the leads you care about to drive higher conversion.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Display] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Despite their low click-through rate ([link] 59% of CMOs view online display ads as an effective marketing channel.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 24, 2017
    [Display] Best Event Swag Giveaway Ideas on the Planet
    While many people display their season’s greetings cards on the living […]. Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. There are just some situations in life when we want to remain present in another’s mind. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group. Content Marketing
  • MODERN MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Display] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, Email. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Display] It’s time to evolve the social media mindset
    Display and PPC (pay per click). Let’s take “display.” What is the value of display? What if you could store the user action and information, and then later provide a display ad for Brand X when Connie visits another site? Through this integrated approach, the value of the display ad goes up exponentially because it is contextually relevant to Connie’s activities and reinforces her original interest in Brand X.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Display] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels. Insight for Reactivation in Display/Paid Media Channels. Marketers can also pursue reactivation via the display/paid media channels.
  • SNAPAPP  |  FRIDAY, APRIL 24, 2015
    [Display] Responsive Design: A SnapApp For All Devices
    With SnapApp, responsive design is handled by setting up different Displays within the Builder. A Display is a unique rendering of your SnapApp with a different Canvas size. For instance, this Display is set up for a widget size of 520px x 520px, which looks great on desktops: On a mobile device, viewing a SnapApp with these dimensions would require scrolling and zooming – not an optimal user experience. How to Set Up Your Displays.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift). Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Display] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Google display network.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Display] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Digital Marketing Healthcare Online Advertising / SEM / Display Sales & Marketing Alignment SEO Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. Of course, being the loyal son or daughter you are, you go to the Internet to search on their behalf.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Display] Banners Have 99 Problems And A Click Ain’t One
    The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen. Only 8% of internet users account for 85% of clicks on display ads. ( comScore ) . 33% of internet users find display ads completely intolerable ( Adobe ). Display ads account for a mere 0.9
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Display] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    How has the landscape in display advertising changed in the last 3 years? (AF) For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) HS) Historically, online display advertising has historically been a low-priority option for B2B marketers because the numbers (cost vs. return) rarely pencil out.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Display] Why a Square Logo is Better for Online Marketing
    Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well. If your logo is not square, it should be!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 3, 2016
    [Display] How (And Why!) You Need to Create A “Content Mountain”
    This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Display] No!! LinkedIn Just Went Klout On Us!
    Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills.
  • HUBSPOT  |  SUNDAY, FEBRUARY 8, 2015
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind.
  • MODERN MARKETING  |  TUESDAY, APRIL 19, 2011
    [Display] 10 Fast Facts About Zillow
    It also makes money through traditional display advertising. million and display advertising represented 57% at $17.2 Social Media advertising display ads Expedia IPO Lloyd Frink Postlets real estate revenue Richard Barton SEC Securities & Exchange Commission unique users Zillowby Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. More Pre-Header/Preview Space The larger screen sizes leave room for additional pre-header text to display in the inbox. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Display] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    3) Improved Retargeting And Display. It’s no secret Bing Ads lacks a strong display and retargeting network. Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Display] 5 Top Online Marketing Trends for the Rest of 2013
    What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. One of the easiest ways to do this is to avoid using unusual fonts on your page that may not display properly on mobile devices.
  • BASEONE  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. Ad Exchange¨ Display space that’s unsold by either sites or networks is usually collected by an ad exchange, where it is auctioned off to the highest bidder among advertisers, networks and agencies.
  • KWANZOO  |  MONDAY, JUNE 26, 2017
    [Display] Beyond Job Titles: Identifying B2B Buyers for ABM Programs
    It doesn’t matter if you’re running display programs or social campaigns, the first crucial step is to find the right … Continue reading → KwanzooIn the world of B2B marketing, you’ll be surprised how often people make the mistake of targeting based on titles.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 28, 2015
    [Display] suitecx Offers Industrial-Strength Customer Journey Maps and More
    It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. Customer journey mapping is just one feature within suitecx, which is sold as three modules: diagnosticcx to gather and organize customer experience information; visualizecx to display maps, findings, and recommendations; and precisioncx, which defines contact strategies and campaign flows.
  • LISTENLOOP  |  MONDAY, MARCH 13, 2017
    [Display] FAQ: Making a Set of Ads for your ABM Campaign
    ABM account based marketing FAQ Help Uncategorized DISPLAY ADS DISPLAY ADVERTISINGAt your request, ListenLoop can make a set of ads for your ABM campaign. Below is the process we use: Send me a mood board of designs you like (3-5 designs is good enough). You can get ideas by going to moat.com and searching for competitors or brands you like. Send any prior banner ads your team has used to get a sense for design elements that you like.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Display] Social Media Does Not Influence B2B Buyers
    Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Display] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.
  • THE POINT  |  THURSDAY, MARCH 11, 2010
    [Display] 7 Mistakes To Avoid In Your Next Webinar Invitation
    The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. If you must use graphic images in an email (when most email clients won’t display them anyway) at least have them relevant to the topic or the event itself (for example, a headshot of the featured speaker). Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page.
  • MODERN MARKETING  |  FRIDAY, JUNE 13, 2014
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. By supplementing email nurture programs with display and social advertising, marketers can ramp up communications with known contacts – delivering a consistent message across each channel.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Display] Google’s Biggest Search Algorithm Updates Of 2016
    This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Our annual visual rendition of the most significant changes to Google’s search algo is out!
  • MODERN MARKETING  |  FRIDAY, APRIL 17, 2015
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Display] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    We might assume we have to yell louder than the marketers next door, or display snazzier ads, or send more winsome emails. While each marketing activity, piece of content, keyword, and display ad is in the works, attribution hands marketers the information that shows how well those front-line marketing activities are performing -- they can see which half of their marketing is working. Consumer purchasing stories in the B2B market have become complex and unpredictable.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Display] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift). Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Display] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Using Data Marketing to Target Online Display Ads. The company was able to augment its traditional direct (physical) mail campaign for these prospects with targeted online display advertising, through a marketing technology vendor. The cost of conversion decreased significantly for consumers that received direct mail and saw targeted online display advertising.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. To make sure the page's content displays correctly in your Facebook page tab, follow this one simple rule: keep your page width set to either 100% or under 520px.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 6, 2012
    [Display] The profound power of five blog readers
    She displayed a chart displaying the lowly results of her blogging efforts. At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day. She is not a marketer. She is not a social media expert. In fact, Social Slam was the first social media conference she had ever attended.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 30, 2015
    [Display] The Mobile Marketing Platform Problem with Programmatic
    percent of total US programmatic display ad spending. Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return. ” Because, let’s face it, when was the last time you intentionally clicked on a display ad? Mobile display advertising is a huge part of programmatic ad spend, and it’s an easy way to hit a growing audience without having to micromanage.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. There are a number of studies that support the relationship between display and search, confirming that the combination increases product interest and branded search lift. Here are a couple more studies from conScore showing the effect of online display and search by key business categories.
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