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    [Display] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Healthcare Online Advertising / SEM / Display hospital advertising Truven 15 Top Health Systems In the course of doing digital marketing consulting and management for several different health systems nationwide, Fathom has found their digital advertising accounts typically have several common problems. (We’ve We’ve even graded the paid search performance of the Truven 15 Top Health Systems.)
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Display] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.” The use of “partner categories” allows an advertiser to target audiences based on offline data collected from third parties Acxiom, Datalogix and Epsilon.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display] What is the True Value of Social Engagement?
    Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do. There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough.
    [Display] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    These appear under your ad copy and vary in display. There’s no charge for displaying a review – only for a click on the ad itself. They can also choose which content to display in the drop-down calls to action. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs.
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? Simplify. I’m constantly on a mission to learn and understand, and have found that the best way to do a job—any job—is to help your clients understand you.
    [Display] How Much Should Health Systems Spend on Search Advertising?
    Healthcare Online Advertising / SEM / Display The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. Unfortunately, there is not a simple answer because so many factors can determine the “right” amount to spend. That said, here are some things to consider when budgeting paid advertising for a healthcare organization: 1.
    [Display] Assisted Living Digital Marketing - Where We're Going
    Healthcare Industry Online Advertising/SEM/Display I know it seems like it will never come, but trust me: Spring is around the corner. January flew by – pretty soon, I won’t be able to go sledding with my girls (which is probably a good thing for my physical health).
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Paid Search Metrics for Schools and Education Companies
    Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company.
    [Display] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
    Education Industry Online Advertising/SEM/Display New Year’s Day means new resolutions. We’re all guilty of forgetting these goals almost immediately, so we’ve prepared a cheat sheet to help you with what should: organizing your educational institution’s PPC advertising campaigns according to our best practices. Bid on branded terms : A lot of times people question the value of paying for branded terms. I cannot stress their importance enough – especially in education marketing.
  • FATHOM  |  FRIDAY, OCTOBER 11, 2013
    [Display] Increase Alumni Membership, Donations & Student Referrals with Digital Marketing
    Education Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display Social Media alumni marketing automation ppc While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive. You might be thinking, why spend all of this time and effort marketing to former students? Is it really worth it? Direct mail and email has been working just fine.
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. If your goal is to generate as many leads as possible, I typically recommend a search to display ratio of 80/20 (all good things follow the 80/20 rule, right?).
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Display] Google’s April 22 AdWords Announcement
    In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed. Online Advertising / SEM / Display AdWords Google Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users.
    [Display] Google Doing Away with Flash Ads
    Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Display AdvertisingBusinesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In the near future, though, that will no longer be optional.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing Is your school’s website too cool ? Yes, I said it. Teenagers and college-aged students (who take the cost of education seriously) don’t want to waste their time on a website that favors style over substance. And that might be costing you money if you’re like many university websites.
    [Display] Online Advertising: Click-to-Call Boosts Conversions
    Display Advertising Paid Search Advertising digital marketing online advertisingDo you have “leaky” landing pages? Most businesses do, whether they realize it or not. Leaks refer to points or moments when visitors to your page will become distracted or frustrated and turn their attention elsewhere before converting or performing the action you are trying to get them to take.
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Display] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page. Online Advertising / SEM / Display Retail / E-commerce By now we’re all aware of Google’s Ad Rank algorithm placing more importance on Ad Extensions, but there’s a big difference in using them and using them well.
    [Display] What Twitter?s New Header Display Really Means
    s new header display, but what's the big deal? There's a lot of buzz about Twitter?s Sure, Twitter profiles may get prettier but looks are only skin deep, right? Plus, most social media die-hards don't even use to manage Twitter - what good is a prettier profile when it doesn't even appear in platforms like Tweet Deck or Hootsuite ?
    [Display] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook AdvertisingWith all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Display] Digital Marketing and Display Advertising Officer job with Michael Page Marketing
    Opentopic blog >> A well established Not for Profit and Charities organisation based in Central London is looking for a Digital Marketing and Display Advertising Officer on an initial 10 month contract.Client DetailsA well established Not for Profit and Charities based in Central London.DescriptionThe successful Digital Marketing and Display Advertising Officer will be required to:* Create intuitive Digital Marketing.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Display] Programmatic Display Advertising Market to Expand at a CAGR of 49.0%, by 2015-2019
    Opentopic blog >> Valley Cottage, NY — (SBWIRE) — 06/20/2016 — According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019”, the global programmatic display advertising market was valued at US$ 7.6
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2011
    [Display] Make Your Online Display Ads More Effective with SnapApp
    and.3%, it's no surprise that achieving ROI goals through traditional online display ads has become increasingly difficult. Online display advertising is rendered ineffective. you can use SnapApp in your online display advertising? Contact us today if you'd like to learn more about how SnapApp can help your online display advertising campaigns With average click-through rates plummeting to between.2
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Display] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Understanding traditional advertising is imperative, so that we may incorporate similar messaging in PPC and display advertising. Site remarketing is essentially targeting visitors with display ads who have already been to your website. Download Free Hospital PPC Study.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Can you provide me an update by EOD?”. Emails like this can be a blessing and a curse.
    [Display] Be Smart with Your Holiday Shopping!
    Taking this one step further, these ‘cookies’ have the ability to follow users throughout various web sites and display relevant ads to which the user was previously at. Online Advertising/SEM/Display remarketing site remarketing According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN ! In addition, nearly half of the consumers plan to buy holiday gifts online this year (Google). What’s this mean? We’re in the heart of holiday shopping season!
  • SNAPAPP  |  FRIDAY, JANUARY 17, 2014
    [Display] SnapApp of the Week: Bizo's "Find Out If You're a Display Advertising Expert!"
    What good are your company’s display ads if they’re not reaching the right people? . The Bizo platform helps B2B marketers get the most out of their display and social advertising efforts through efficient targeting across their vast business audience. This week, the Bizo blog featured a post called, Top 3 Reasons to Get Your Hands on “B2B Display Advertising For Dummies” , promoting their second and latest “For Dummies” guide. Normal. false. false. false. EN-US. X-NONE.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Display] Your Strategy for Staying Competitive in Online Retail
    Utilize Display & Remarketing. This type of display buy puts your products in front of ideal potential customers. Online Advertising / SEM / Display Retail / E-commerce I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. According to Internet Retailer, US e-retail sales are expected to reach 259 Billion in 2014, up 7% from 2013.
    [Display] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made. With that said, one of their latest updates has a lot of potential for increasing both click-through rates (CTRs) and ad relevance.
    [Display] 20 Tremendous Digital Marketing Stats and Facts
    The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Display] How Much Do Hospitals Spend on Google AdWords?
    Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? ” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance. That said, I am pleased to announce the release of our latest guide, “ Search Advertising Benchmarks for Health Systems.”
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Display] SEM for the Enterprise [White Paper]
    Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it? If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom.
    [Display] Stellenangebote, Online Sales Manager Display Advertising Jobs in Leinfelden-Echterdingen, Arbeit
    Opentopic blog >> Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), car2go Group GmbH Senior Performance… Advertising Manager (f/m), car2go Group GmbH Aufgaben Tasks – You will take care of developing and implementing a digital performance advertising… Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), Marketing ROI Cmo marketing roi
    [Display] Stellenangebote, Online Sales Manager Display Advertising Jobs in Leinfelden-Echterdingen, Arbeit
    Opentopic blog >> Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), car2go Group GmbH Senior Performance… Advertising Manager (f/m), car2go Group GmbH Aufgaben Tasks – You will take care of developing and implementing a digital performance advertising… Mai 2016 car2go Group GmbH May 2016 car2go Group GmbH Senior Performance Advertising Manager (m/w), Marketing ROI Cmo marketing roi
  • FATHOM  |  FRIDAY, JANUARY 11, 2013
    [Display] 4 Tips for Healthcare SEM, Post-Affordable Care Act
    Healthcare Industry Paid Advertising/SEM/Display ACA Affordable Care Act healthcare SEM Obamacare PPACAWith the new year underway, office workers across the country are busy game-planning for 2013 goals. For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.
    [Display] How Display Media Retargeting Works in B2B Marketing
    Display Retargeting (or Behavioral Retargeting) re-engages 98% of web browsers who directly visit a website or arrive via search engine queries, but do not enter the conversion funnel during their first visit. Only 2% of initially visiting website traffic converts during a first visit
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content. Incorporating paid advertising into your strategy is a great way to further promote and share your content. Let’s take a moment to look at the opportunities to leverage paid to help boost your social marketing. Increase content engagement.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Display] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcareNegative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. They also help control which ads show up for particular search queries.
    [Display] The wrong place for a Twitter feed
    I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. ” and “Delayed in Dallas for the second time this week” are appropriate for a Twitter stream but is that the right business communications you want to display on your company website?
    [Display] Entice Mobile Users to Open Your Emails: 3 Tips
    Design Email Marketing call to action email design email display email for mobile email marketing mobile marketing pre-header preheader This article by VerticalResponse CEO and founder Janine Popick originally appeared on If you’re using email marketing to keep in touch with customers and prospects, you probably spend a lot of time coming up with that perfect subject line to get as many people as possible to open your emails.
    [Display] How to Use The Search Monitor in Higher Education Advertising
    Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? It’s a risk to not utilize the tool to its fullest potential.
    [Display] Why Data-Driven Marketing Is The Next Big Thing
    The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]. The post Why Data-Driven Marketing Is The Next Big Thing appeared first on Marketing Insider Group. Content Marketing
    [Display] Event Marketing For Lead Generation
    To do this, you have to get your leads to look at your display and join in a conversation with you. Things you can do to engage your leads include: Put up attractive displays to help your prospects learn about your company. These displays should be clear and easy to understand. Keep the information on the displays concise and to the point so that your prospects do not get information overload. dboystudio /
    [Display] Pre-Holiday Online Ad Planning for Retailers
    E-commerce/B2C Online Advertising/SEM/Display Are you ready for the season? We’ve just come away from Labor Day barbeques and back-to-school sales. Some of us are holding on to those last few opportunities to be poolside, while others are looking forward to apple cider and pumpkin spice flavors to re-appear. But as online advertisers, what we should be thinking about is Black Friday, Cyber Monday and all of the online shopping the holiday season brings.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
    [Display] Why Twitter needs to learn a lesson from Apple. And FAST.
    An excellent summary from eConsultancy called “ The Twitter API as we Know it is Dead ,” reports that one of the biggest pieces of bad news is that Twitter is changing the rule on how applications showing tweets should display them. If you want to use the Twitter API to display tweets, you will, for instance, always have to display the author’s avatar and the text of the tweet below the author’s name and @username.
    [Display] Where Are Marketers Allocating Budget? [CHART]
    On the other end of the spectrum, it appears most marketers anticipate a decrease in spend on standard display advertising. They are then targeted with display ads to drive them back to your site. This is typically referred to as display ad retargeting and is a relatively common practice. The result is that you significantly improve the accuracy of the display ads you put in front of the leads you care about to drive higher conversion.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Display] AdWords Enhanced Campaigns –Where Google Fell Short
    Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns failsOkay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage.
    [Display] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Despite their low click-through rate ([link] 59% of CMOs view online display ads as an effective marketing channel.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.
    [Display] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, Email. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.
    [Display] It’s time to evolve the social media mindset
    Display and PPC (pay per click). Let’s take “display.” What is the value of display? What if you could store the user action and information, and then later provide a display ad for Brand X when Connie visits another site? Through this integrated approach, the value of the display ad goes up exponentially because it is contextually relevant to Connie’s activities and reinforces her original interest in Brand X.
    [Display] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels. Insight for Reactivation in Display/Paid Media Channels. Marketers can also pursue reactivation via the display/paid media channels.
  • SNAPAPP  |  FRIDAY, APRIL 24, 2015
    [Display] Responsive Design: A SnapApp For All Devices
    With SnapApp, responsive design is handled by setting up different Displays within the Builder. A Display is a unique rendering of your SnapApp with a different Canvas size. For instance, this Display is set up for a widget size of 520px x 520px, which looks great on desktops: On a mobile device, viewing a SnapApp with these dimensions would require scrolling and zooming – not an optimal user experience. How to Set Up Your Displays.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift). Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting.
    [Display] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Google display network.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Display] Why the Acquisition of is a Wake-Up Call to the Assisted Living Industry
    Digital Marketing Healthcare Online Advertising / SEM / Display Sales & Marketing Alignment SEO Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. Of course, being the loyal son or daughter you are, you go to the Internet to search on their behalf.
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Display] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    How has the landscape in display advertising changed in the last 3 years? (AF) For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) HS) Historically, online display advertising has historically been a low-priority option for B2B marketers because the numbers (cost vs. return) rarely pencil out.
    [Display] Banners Have 99 Problems And A Click Ain’t One
    The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen. Only 8% of internet users account for 85% of clicks on display ads. ( comScore ) . 33% of internet users find display ads completely intolerable ( Adobe ). Display ads account for a mere 0.9
    [Display] Why a Square Logo is Better for Online Marketing
    Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well. If your logo is not square, it should be!
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Display] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    3) Improved Retargeting And Display. It’s no secret Bing Ads lacks a strong display and retargeting network. Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow.
    [Display] How (And Why!) You Need to Create A “Content Mountain”
    This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work.
    [Display] No!! LinkedIn Just Went Klout On Us!
    Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills.
    [Display] 10 Fast Facts About Zillow
    It also makes money through traditional display advertising. million and display advertising represented 57% at $17.2 Social Media advertising display ads Expedia IPO Lloyd Frink Postlets real estate revenue Richard Barton SEC Securities & Exchange Commission unique users Zillowby Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market.
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind.
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. More Pre-Header/Preview Space The larger screen sizes leave room for additional pre-header text to display in the inbox. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
    [Display] 5 Top Online Marketing Trends for the Rest of 2013
    What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. One of the easiest ways to do this is to avoid using unusual fonts on your page that may not display properly on mobile devices.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. Ad Exchange¨ Display space that’s unsold by either sites or networks is usually collected by an ad exchange, where it is auctioned off to the highest bidder among advertisers, networks and agencies.
    [Display] suitecx Offers Industrial-Strength Customer Journey Maps and More
    It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. Customer journey mapping is just one feature within suitecx, which is sold as three modules: diagnosticcx to gather and organize customer experience information; visualizecx to display maps, findings, and recommendations; and precisioncx, which defines contact strategies and campaign flows.
  • THE POINT  |  THURSDAY, MARCH 11, 2010
    [Display] 7 Mistakes To Avoid In Your Next Webinar Invitation
    The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. If you must use graphic images in an email (when most email clients won’t display them anyway) at least have them relevant to the topic or the event itself (for example, a headshot of the featured speaker). Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page.
    [Display] Social Media Does Not Influence B2B Buyers
    Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Display] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. By supplementing email nurture programs with display and social advertising, marketers can ramp up communications with known contacts – delivering a consistent message across each channel.
    [Display] Google’s Biggest Search Algorithm Updates Of 2016
    This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Our annual visual rendition of the most significant changes to Google’s search algo is out!
    [Display] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    We might assume we have to yell louder than the marketers next door, or display snazzier ads, or send more winsome emails. While each marketing activity, piece of content, keyword, and display ad is in the works, attribution hands marketers the information that shows how well those front-line marketing activities are performing -- they can see which half of their marketing is working. Consumer purchasing stories in the B2B market have become complex and unpredictable.
    [Display] The Contextual Inbox: Moment-of-Open Email Marketing
    Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Recipient details dictate what displays in the email at the time of open. Depending on the client at the moment-of-open, different types of static, animated, or embedded video options can be displayed on the fly according to the inbox functionality requirements.
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.
    [Display] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift). Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting.
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. To make sure the page's content displays correctly in your Facebook page tab, follow this one simple rule: keep your page width set to either 100% or under 520px.
    [Display] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Using Data Marketing to Target Online Display Ads. The company was able to augment its traditional direct (physical) mail campaign for these prospects with targeted online display advertising, through a marketing technology vendor. The cost of conversion decreased significantly for consumers that received direct mail and saw targeted online display advertising.
    [Display] The profound power of five blog readers
    She displayed a chart displaying the lowly results of her blogging efforts. At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day. She is not a marketer. She is not a social media expert. In fact, Social Slam was the first social media conference she had ever attended.
    [Display] The Mobile Marketing Platform Problem with Programmatic
    percent of total US programmatic display ad spending. Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return. ” Because, let’s face it, when was the last time you intentionally clicked on a display ad? Mobile display advertising is a huge part of programmatic ad spend, and it’s an easy way to hit a growing audience without having to micromanage.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. There are a number of studies that support the relationship between display and search, confirming that the combination increases product interest and branded search lift. Here are a couple more studies from conScore showing the effect of online display and search by key business categories.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].
    [Display] Remarketing Advertising Strategies with Google Analytics
    Here’s a summary of our display advertising services. . Related Posts: Online Display Advertising, Targeting, and Capturing Leads NuSpark Search Performance Digital Display. Increase Conversions with New Remarketing Options. Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. I’ve addressed retargeting before within an older post.
  • FATHOM  |  WEDNESDAY, APRIL 24, 2013
    [Display] Using the Right Data To Fuel Your Paid Advertising
    Facebook Online Advertising/SEM/Display data for online advertising data for ppc Online Advertising paid advertising using data for paid advertising Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask?
    [Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel.
    [Display] Your Facebook Company Page: How to Show Posts by Others
    Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. I found some helpful blog posts when researching this issue: How To Display Posts By “Others” On Your Facebook Page by Frithjof Petscheleit, Tweet4OK- provides easy-to-watch video.
    [Display] 5 Essential tools to attract a relevant audience to your blog
    When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield. Getting your picture displayed as part of the search results is called Google Author and can help to not only get people to read your post, but it also helps readers to connect and become more familiar with you so that they will recognize your posts immediately going forward. By Ian Cleary, {grow} Contributing Columnist.
  • FATHOM  |  FRIDAY, DECEMBER 27, 2013
    [Display] Remarketing to Improve Student Recruitment in Higher Education
    Entering the world of Google Display Advertising can be a confusing, yet rewarding, challenge. Send a different message: Don’t simply display the same message to potential students. Education Industry Online Advertising/SEM/Display If you want to get your feet wet then I’d recommend starting with remarketing. Remarketing, a.k.a. retargeting in other engines, allows you to get your ads in front of people who have already visited and shown interest in your site.
  • HUBSPOT  |  MONDAY, OCTOBER 19, 2015
    [Display] Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]
    Quite simply, served impressions are counted when the ad is displayed. What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications ? And what's an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014.
    [Display] 4 Ways B2B Marketers Can Benefit from Pinterest
    Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like.
    [Display] 9 Crippling Mistakes B2B Search Marketers Make
    Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search. Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network). “Paid search is slowly failing B2B marketers.”
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Display] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? The most common types of advertising done by marketers are search and display ads. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.
    [Display] Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail
    What’s more, Craig explains how this is revolutionizing traditional product marketing of brand sponsored end cap and eye level promotional display by delivering data on the efficacy of such programs. Personal Shopping: Smart displays in fitting rooms that help shoppers find alternate sizes and items they need and make data driven suggestions for accessories that might accompany a potential purchase…. Needs determine market innovation.
    [Display] What Are Rich Snippets?
    By incorporating rich snippets into your firm’s website code telling search engines to display content landing pages in your rankings, your firm can direct users to your most valuable or relevant content pieces. Search Engine Journal incorporated rich snippets in the code on their website, telling search engines to display a link to their 2014 Beginner’s Guide to SEO below their homepage. 2) Display Multimedia Files. 4) Display Your Website’s Architecture.
  • FATHOM  |  MONDAY, FEBRUARY 18, 2013
    [Display] Google for the Assist: Search Funnels Data and Google AdWords
    Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again. On Wednesday, Google announced that AdWords users would … Continue reading → The post Google for the Assist: Search Funnels Data and Google AdWords appeared first on Fathom.
  • FATHOM  |  TUESDAY, JULY 26, 2011
    [Display] Simplified Holistic Online Marketing: PPC & SEO Working Together
    Conversion Optimization E-commerce/B2C Keyword Research Local Search Paid Advertising/SEM/Display Reputation Management SEO Social Media UsabilityIn my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns.
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