Tony Zambito

JANUARY 12, 2022

Whereby Germany, Netherland, Belgium, Italy, and Norway displayed more open attitudes. Buyers in France, Denmark, Greece, and Poland had very parochial and protectionist attitudes towards trade regulations.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Tony Zambito

MAY 24, 2021

Demonstrating empathy balanced with humility means being open to learning, exploring new ideas, and displaying curiosity. It is possible, however, that empathy is demonstrated in “quick to answer” manners. Losing the intended effects with buyers. Most importantly, it is being confident enough to say you do not have an answer.

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Tony Zambito

FEBRUARY 15, 2022

Without deeper understanding as a foundation, attempts to display empathy will ring hollow with buyers and customers. In today’s business climate, the right to gain this deeper understanding must be earned. For leaders, it is easy to say to their teams to have empathy or be empathetic. This same principle applies to buyer insights.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147

Tony Zambito

DECEMBER 24, 2010

One of them displayed the beautiful paintings that decorated the place, another showed a copy of a Bible that had taken a hundred years to be written and illustrated, while a third recited the names of all the saints. All the priests lined up and each of them stood proudly before the Virgin trying to pay homage to the Madonna and her Son.

Display 100

Display Impressions Course Spending 100