Marketing Craftmanship

NOVEMBER 29, 2013

Why should serious PR practitioners care about the behavior of the growing number of people within their profession who display no regard for fundamental media relations protocol? And many newly minted PR people have not been taught the unwritten rules of effective media relations.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

JANUARY 25, 2016

Ego and attitude can be brand liabilities for any business, and fund managers who display those personality traits risk losing out to competitors who may be less talented, but far more likeable and marketable in the eyes of investors.

Work Management 100

Work Management Enterprise Management Marketing & Strategy Marketing Strategy 100

Marketing Craftmanship

AUGUST 18, 2017

. · Create Effective Public-Facing Assets – Most websites are outdated, unappealing and incompatible with mobile devices.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MAY 16, 2013

I trust people who treat a waiter in a restaurant, or the person cutting their lawn, with the same level of courtesy and respect they would display with their boss, or a prospective client. DO THEY FOLLOW THE GOLDEN RULE? ARE THEY FAIR?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership PR Trust Marketing 100

Marketing Craftmanship

MAY 16, 2013

I trust people who treat a waiter in a restaurant, or the person cutting their lawn, with the same level of courtesy and respect they would display with their boss, or a prospective client. DO THEY FOLLOW THE GOLDEN RULE? ARE THEY FAIR?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership PR Trust Marketing 100

Marketing Craftmanship

FEBRUARY 26, 2013

It could be argued that without his Boy Scout training my grandson may have displayed similar skill and courage in rescuing his brother. Most importantly, he lives the concept of service to others, a cornerstone of the Scout Oath,“…to help other people at all times.”.

Training 100

Training Validation Opinions Act-On 100

Marketing Craftmanship

FEBRUARY 13, 2015

Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

JANUARY 10, 2015

Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

FEBRUARY 8, 2017

Display ads with a message, a common device in proxy battles, can also be used to rebut negative editorial coverage. Boycotting relationships with the media provides a small measure of short-term gratification, yields no beneficial change, and displays an unhealthy level of arrogance. and Kellogg Co.,

Media 100

Media Press Paid Search Agency Mobile Advertising 100

Marketing Craftmanship

MARCH 11, 2015

Both funds display thought leadership. Seeing and hearing fund principals makes those individuals and their firms credible and likeable. This visceral connection is critical in a business where “management” is consistently cited as a leading factor in fund selection. Their intellectual capital is showcased, but not in a self-serving manner.

Practices 100

Practices Marketing Management Thought Leadership Best Practices 100

Marketing Craftmanship

APRIL 4, 2017

I had imagined a display of bagpipes in various stages of completion, but saw nothing resembling the instrument, in whole or part. I knocked on the open door and called out as I stepped into the main room, which contained a workbench, some tools hanging from hooks, and a pile of wood scraps. Just a dirty room with no apparent purpose.

Generation 100

Generation Marketing & Strategy Paper High Quality Lead 100

Marketing Craftmanship

FEBRUARY 16, 2013

If you’ve earned a placement with high masthead value, you can increase the likelihood of your company being associated with the “endorsing” publication by displaying its logo with the capsule description and link to the placement. (Long blocks of copy on websites that require scrolling are rarely read.)

Merchandising 100

Merchandising Lead Ranking Lead Scoring Public Relations 100