Crimson Marketing

SEPTEMBER 15, 2015

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. There have been some pretty radical changes in the world of digital marketing over the last 15 years. It’s a whopper of a podcast.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

MARCH 12, 2015

What’s more, Craig explains how this is revolutionizing traditional product marketing of brand sponsored end cap and eye level promotional display by delivering data on the efficacy of such programs.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Using Data Marketing to Target Online Display Ads. The company was able to augment its traditional direct (physical) mail campaign for these prospects with targeted online display advertising, through a marketing technology vendor.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

FEBRUARY 19, 2015

Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best. For offline channels and premium display, user-level data cannot be applied to execution at all.” Customer Data Cannot Be Presented Directly. Customer Data Is Subject To More Noise.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

NOVEMBER 5, 2013

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge. Data collection.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

APRIL 4, 2013

Display advertising doesn’t drive leads. Last-click measurement provides an accurate picture of where your marketing dollars are working. Getting in front of the right company makes for successful B2B marketing. All B2B targeting is all created equally. Businesspeople always want personalized marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100