ANNUITAS

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers.

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The New Normal – Responsive Design

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Its standard support is excellent, and all emails display as the designer intended. This allows designers to reference multiple images for an email campaign and automatically display the appropriate image for a specific device size. Even if they are on the go, the larger display will make for a much higher level of engagement.

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Meet the ANNUITAS Evangelists

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Certifications: Google Ads Search Certification, Google Ads Display Certification. She has worked in the agency, in-house, and product worlds for companies ranging from nonprofit to global corporation.

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Data Privacy,Protection and Compliance from Silverpop Amplify

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Additionally, there were product demos of the new Silverpop Engage that were on display as well – giving attendees a lot to look at and experience. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. I sat in on several sessions focused on automation, analytics, and reporting.

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A B2B Perspective of Dreamforce

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Adjacent to them with more than significant displays were Pardot & Silverpop. Other vendors on display were Genius , eTrigue , HubSpot , Aprimo and ActOn to name a few. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

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Content: Fueling Your B2B Marketing Strategy

ANNUITAS

And only once they’ve displayed enough interest based on lead scoring or specifically opting-in to learn more, they’re passed along to sales. As marketers continue to deliver valuable content in the form of eBooks, webinars, longer videos or whitepapers, buyers start to learn more about a company’s expertise and the solutions they provide.

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Progressive Profiling is a Must

ANNUITAS

A well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Here’s a common scenario: Busy important business guy takes a quick break between finalizing presentations while talking on the phone and answering emails while sitting in a meeting.

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