Page 11 of 34 Previous | Next 
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Display] What B2B’s Need to Know About The Adwords Live Stream
    Google now only needs 3 sizes of an image ad (728×90 300×250 160×600) to cover 95% of the Google Display Network. Two weeks ago was the most exciting day of the year for paid search nerds! May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Let’s explore the options: Remove each social share button’s individual count: By removing each social media’s share count and only revealing the total number of shares, you can hide Twitter’s 0 share count while still displaying how many times your content has been shared elsewhere. It’s possible that displaying the individual count could hinder the social potential of the content because someone might be less inclined to share on a certain network that hasn’t had as much share volume.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 3 SEO Basics for Content Marketers
    They could display results for both of the key terms and produce a better results page for the user. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Display] Ultimate List of 22 Account-Based Marketing Tactics
    These messages aren’t blasted social posts or sidebar display advertisements. How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Display] The 26 Best WordPress Plugins
    A social sharing plugin that won’t slow down your site; display customizable sharing buttons with social proof (including tweet counts), plus features for Pinterest image sharing, custom tweets, Twitter cards, popular posts, and analytics integration. Add multiple versions of an article title that will be randomly displayed in any post list. WordPress is far and away the most popular content management system (CMS) for websites.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Display] 15 Creative Examples of Branded Pop-Up Shops
    CP+B Boulder helped client Fruit of the Loom open up an intentionally pretentious and ludicrously over-priced boutique for its underwear, complete with colorful intimates hanging from over-the-top tree displays. The artist adorned a three-wheeled Italian vehicle with an intricate floral display and outfitted the side of the truck as an open storefront. Marketers spend a lot of time trying to nail down abstract concepts.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Display] How to Get Marketing Results from LinkedIn Group Discussions
    Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Display] How to Deal with a Bright-Shiny-Object Marketer
    Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. The three types that I identified are 1. The Myopic Marketer ; 2. The Marketing Micromanager; and 3.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Display] ABM Vendor Guide: Differentiators for Result Analysis
    capture mobile app behaviors with SDK as well as Web site behaviors with Javascript tag use device ID to link display ads, Web site visits, and form fills to revenue, even when visitors don’t click on ad or Web page report within Salesforce CRM on combined information about leads, contacts, accounts, opportunities, campaigns, and owners apply multiple attribution methods including first touch, last touch, fractional, etc.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 6, 2012
    [Display] 5 Reasons Your B2B Website Visitors Don’t Trust You
    Your website does not display your physical business address. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display] Five Things to Consider Before Undergoing a Website Redesign
    A photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. To help make this decision, we’ve put together five questions to ask yourself. Your answers will help you evaluate if an update to your website is necessary.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Display] How to Create Embed Codes for Your Infographics [Free Embed Code Generator]
    This is how wide you want the box that displays the embed code to be on your web page/blog post to be. This is how tall you want the box that displays the embed code to be on your web page/blog post. Want to increase the likelihood that people will share your content? Here''s the secret: Make it easy. That''s why social sharing buttons are so darn effective. If the button is there, it''s extremely simple for people to share your content with their networks.
  • CONTENTLY  |  THURSDAY, OCTOBER 6, 2016
    [Display] Inside The Washington Post’s Quest to Fix Ad Tech
    The technology uses various loading and caching techniques to speed up load times for third-party programmatic display ads, which has allegedly produced a “seventy-five percent decrease in latency.” So far, most of the ads using Fuse come from The Washington Post’s in-house native ad studio and, like Canvas, are much more interactive and in-depth than your typical display ad. Web advertising is beset with problems. Ad blocking is growing.
  • KEO MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Display] New Guide Delivers 5 Keys to Hiring a Digital Marketing Agency
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Hiring a Highly-Effective Digital Marketing Agency.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Display] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Display] Best Local SEO Guides, Tips and Tactics of 2011
    The new place page displays several bold and prominent “write a review” buttons in various locations”), Yahoo and Bing local search, along with a list of additional important local directories for listing. While the web is worldwide, search is often local.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner. But it''s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Display] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    LinkedIn allows your company to display its knowledge and expertise, while sharing high-level industry information. As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring. However, with spring comes another unpleasant battle, the annual spring clean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Display] How Social Media Turned a Brand Into a Revolution
    If you have any doubt about the courage displayed by the protesters or the critical role of Facebook and Twitter, click on the image above and watch a short video about the “Facebook Flat&# in Cairo. As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Display] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    AdRoll ’s marketing team uses predictive scores to filter top accounts that are in talks with their sales reps, and then display re-targeting ads to key contacts at those accounts. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 25, 2017
    [Display] What Does Your Desk Say About Your Marketing Style?
    So whether you’re a creative, an analyzer, or an intellect, it’s important that the skills you bring to the table and your personality are reflected, visually displayed, and nurtured by your workspace. To wrap up, it makes sense to stick with the style that aligns most with your talents and displays them to your team. Did you know that your desk could be saying a lot more than you think?
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 19, 2012
    [Display] 9 Must-Have Basic Business Blog Features
    A tag cloud which displays themes that the blog posts cover. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started. 9 Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!).
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Mind-Blowing Statistics on Digital Marketing for Hospitals
    Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively. ** Kaiser Health News: Hospitals Finding Patients On Google, Facebook. Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Display] How to Calculate Email Subscriber Value (and Why it Matters)
    Here are just a few common scenarios that trigger these questions: What if you had a big display ad campaign running last week? What if the email you sent probably got much of its sales because of that display campaign? Doesn’t the display campaign deserve credit for some of those “email sales”? There are a lot of metrics in email marketing.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 13, 2015
    [Display] The Basics of Mobile Friendly
    The display will adjust according to the screen size. “How many people in the world are using their mobile phone right now?” ” Job seekers have reported getting this question when interviewing at Google and Facebook. There isn’t an exact answer, of course, but there are ways to reason and apply different formulas to make an estimated guess. This question also implies just how important mobile has become to our society.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [Display] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Each week, we’ll discuss a variety of topics related to generating leads, inbound marketing, website conversion tactics, media planning and buying, digital display, … [ visit site to read more ]. Hi, I wanted to invite readers on Twitter to be aware of a new chat that debuts officially on Monday April 25 at 9p ET and continuing every week at that time.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. The online travel industry was plagued with bad customer experiences in the past when just base fare used to be displayed at the start, and on entering the checkout process, numerous other fees like fuel surcharge, airline fees, and airport terminal user fees were added on to the original price. Picture this. You''re the owner of AtoZJeans.com.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Display] 6 Account-Based Marketing Insights from #FlipMyFunnel
    Instead of casting a wide net and hoping that some leads will convert, you start by identifying your ideal customers, or accounts (hence the name account-based marketing ), and then expand your outreach by engaging your prospects on the channels they are actively using such as social, mobile, email, display, and video. Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Display] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    That means that for both horizontal and vertical orientations, video can be formatted and displayed in full-screen, making it a more versatile form of video content than orientation-specific recordings. Of course, the goal is for these videos to be widely consumed on Snapchat, which is the perfect platform for displaying Spectacles content. Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2016
    [Display] What is structured content?
    The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.
  • MODERN MARKETING  |  MONDAY, MAY 2, 2016
    [Display] 3 Enterprise Lessons Learned From MME16
    Meagen displayed her dashboards and revenue conversion rates on her ABM efforts. As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Eric Reynolds , CMO of Clorox commented on his digital transformation on how "it takes courage to start down a road where you don’t know where it will end."
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Display] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Is display media experiencing a resurgence? Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Over the last week, I received two separate requests to update my predictions for how this year is turning out. So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.
  • MODERN MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Display] Your Content Pros' Guide to Crafting the Optimal Experience
    Click here to hear Yoav share more about: How to take control of your destiny when it comes to displaying great content online. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Google+ Announces Gmail Integration
    Soon in your Gmail inbox you will have a widget that displays the most recent Google+ update from the contact you are emailing. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Display] The dashboard has finally been perfected
    A HUD the acronym for heads up display. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Display] Putting Google’s ‘not provided’ Keyword Update in Context
    The Carousel also ties in with structured markup data and Google’s Knowledge Graph, both of which display results more dynamically. As the display of results has evolved, so, too did the query model in the explicit and implicit aspects of queries, the keyword again being the most explicit aspect, and factors such as location, device and personalization being the implicit and underlying contexts in the query.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Display] 5 Ways to Use LinkedIn for B2B Marketing
    For your cover photo, choose one that displays your business’ story and represents you in the best way possible. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Display] Storytelling Is Not a Strategy
    Over the past decade, we saw a similar trajectory in display advertising and even social media. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Display] 20 Ideas to super-charge your social media network
    Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Display] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? The use of Yellow Pages has declined over 50 percent in the last five years. People now conduct quick searches on one of the many popular online directories.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Display] A Shortish History of Online Video
    By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Display] Facebook Announces New Design and Upgrades to Fan Pages
    Once you have upgraded your page, make sure that the images displaying at the top of your pages are ones that you want to appear. Ensure that the page is displaying the proper admins in the righ-hand navigation. A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Display] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Then we display the five most recent headlines of the information sources as well as their first paragraph.&#. I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Display] Are Infographics Right for Your Business? The Pros, Cons + Tips
    “In this world of instant gratification, infographics allow me to display facts and figures in a way that satisfies an audience’s need for quick and easy-to-read information.” Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Display] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    This is what Skotidas uses as his group name litmus test: If your existing clients see the group name and immediately display enthusiasm in joining, chances are it’s a winner. Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 18, 2015
    [Display] Digital Health Landscape 2015: Top 100 Influencers & Brands
    A couple of noteworthy examples include RunKeeper, for tracking your runs and motivating you to keep fit, and Dexcom , which displays real-time blood glucose readings sent from their wearable tech medical device for diabetics. Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Display] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For account-based marketing , AI can tailor a website to specific customers ranging from ad copy to the content displayed. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Display] The Psychology of Selfies
    Are they displaying their own unhappiness and depression? Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. I have never posted a “selfie.” ” In fact, I didn’t get it. I kind of understand the teen trend as they compete in the market for mates but the steady, daily stream of selfies from business professionals, neighbors, and social media gurus?
  • MODERN MARKETING  |  THURSDAY, JULY 12, 2012
    [Display] Private Social Networks and the “Bathroom Moment”
    And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles. He schematically ensured collaboration would happen in the most common way, creating a space where casual conversation leads to the next brilliant idea.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Display] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    What this looks like in the source code: All Outlook clients (including 2000 for Mac) display images from trusted senders. If your subscribers add your email address to their address book, images will display automatically. If you experience both pain and relief when reading the title of this post, you’re in the right place. As marketers, there’s a story that we know all too well.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] The 15 Best LinkedIn Pulse Articles On Marketing
    He even says that when you exclude video and app advertising, display ad spend is actually down! I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month!
  • GOLDEN SPIRAL  |  WEDNESDAY, JANUARY 25, 2017
    [Display] Smart SEM Strategies for B2B Tech Companies [Q&A]
    In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. This is where display and remarketing make sense and support search campaigns. Is display something you advise in most PPC campaign strategies? Tying display to search campaigns increases brand awareness.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 14, 2017
    [Display] Blueshift CDP Adds Advanced Features
    The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Content builders let users create templates for email, display ads, push messages, and SMS messages. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients. Since then they’ve added many new features and grown to about 50 customers. So let’s do a quick update.
  • MODERN MARKETING  |  THURSDAY, MAY 14, 2015
    [Display] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL.
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Display] Minimizing Channel Conflict for Consumer Brand Manufacturers
    This may include opportunity keywords or long-tail keywords that your retail partner is avoiding, or by ensuring your paid search ads are displaying in a lower position that those partners. This may influence efforts across multiple channels, including SEO , display advertising, and social media. These days more and more consumer brand manufacturers are making the move to sell direct-to-consumer through their eCommerce channel.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Display] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Display] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    A lot of great storytelling does happen through content—but just because your brand creates something longer than a display ad tagline, doesn’t mean it tells a story. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Instagram’s Moments feud with Snapchat over the implementation of what is, effectively, its Stories feature.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. I needed to bring back the best tchotchkes that the event had to offer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Display] How To Illustrate Popular B2B PPC Performance Metrics
    It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising. We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Display] Data Management and Modern Marketing: Platform Enhancement Q&A
    The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • CONTENT STANDARD  |  TUESDAY, MAY 2, 2017
    [Display] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    A second—and often overlooked—way to utilize your email lists is to improve the targeting for any search, display, or social ads you may be running. Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Display] Personalized content for more effective content marketing
    So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Display] Five B2B marketing beliefs and trends debunked
    Put the cartoon in a frame suitable for either desk or wall display. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Display] Progressive Profiling is a Must
    A well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? There are two main reasons a prospect who is genuinely interested in a gated asset abandons a form: The form is too long. The form requests information they are not ready to give up.
  • FATHOM  |  MONDAY, SEPTEMBER 28, 2015
    [Display] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
    Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Display] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these! Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. To piggy-back off our last tip, avoid using images to display important information. When you send an email , a lot goes on behind the scenes.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Display] Understanding the Search Engine Results Page: One Screenshot at a Time
    We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Concise site navigational architecture (IE, clean, easily parsed HTML code) appears to be an important element in developing appropriate sitelinks, should Google deem appropriate for display. The analysis of search engine results is a critical component of the SEO professional’s role.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [Display] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    I’ve displayed the actual surveys below – if you reach other conclusions or spot any other patterns, let me know. I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Display] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Display] What B2B Trade Show Attendees REALLY Want From Exhibitors
    In addition, there are the other important factors that prompt booth visitation that should not be overlooked such as pre-show promotion, exhibit staff training and display appearance. Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Display] Tear Down This Wall Between Ad Tech and Marketing Automation
    Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities. The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels. Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.”
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] 7 Ways to Spot Amazing Freelance Writers
    Most of them don’t display prices on their websites. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015? Ready to take your business to the next level?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Display] Building a High Performance Culture
    You might even create and post “Most Wanted” posters with the bounties prominently displayed to help keep salespeople focused on contest objectives. Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Display] Expand Your Email Marketing in 2017
    In addition, Gmail will display larger call-to-action buttons. Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Regardless of your industry, the right strategy and content can make the difference between mail being trashed or transformed into a profit.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization?
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this?
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Display] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Click data is displayed in-line with the tweet copy itself. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Display] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    they can display different messaging depending on who’s viewing them). The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. On May 19, we held our West Coast Summit in San Francisco.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Display] How to Submit Your Website to Google (And Why It Matters)
    For example, here's what is displayed in Google for HubSpot.com: If no content is indexed yet for a site , Google will let you know that your search did not match any results. So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Experiential Learning
    To reference this page copy and paste the text below: (Note that if you are using Internet Explorer, and it is doing its "nanny" thing, the full reference will not display. Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ]. Situated Learning ]. Tacit knowledge and implicit learning ]. Memory ]. Solo taxonomy ]. Resistance to Learning ].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Display] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    In fact, 90% of marketers say retargeted ads perform as well or better than search, email, or display advertising, according to AdRoll’s State of the Industry report. Create a “frequency cap,” to ensure your retargeting dies a natural death by controlling how often and how long your ad displays to your customized audience. Author: Divya Dutt If at first you don’t succeed, try, try again.
<< 1 2 ... 9 10 11 12 13 ... 33 34 >>