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    [Display] How to Create a Powerful Event Kick-Off Video
    The powerful message and the way it was displayed to the crowd was the perfect opener to the event and a great way to introduce Michael Litt, Vidyard’s CEO to the stage. You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. It’ll be full of thought leadership, engaging speakers, networking, excitement, and more, more, more. You’ve marketed the event well, and put a lot of bottoms in a lot of seats.
    [Display] Digital Health Landscape 2015: Top 100 Influencers & Brands
    A couple of noteworthy examples include RunKeeper, for tracking your runs and motivating you to keep fit, and Dexcom , which displays real-time blood glucose readings sent from their wearable tech medical device for diabetics. Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives.
    [Display] How to Find Influencers for B2B Online Marketing Campaigns
    Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry.
    [Display] Report: On-Site Content Marketing Yields Highest ROI for Online Marketers
    The “State of Digital Marketing – Benchmarks for Success” report from Adestra and Ascend2 in 2016 looked at the effectiveness and difficulty of seven marketing tactics – email, website, SEO, social media, paid search, mobile and display ads. The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting.
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours.
    [Display] Why You Should Move from HTTP to HTTPS
    Certainly, no one wants their private information to be displayed any more publicly than necessary. One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS. For those who are not tech savvy, this change is almost invisible unless you are paying attention. You can still search for websites at their original HTTP web address and smoothly be redirected to the HTTPS version without ever noticing.
    [Display] New Guide Delivers 5 Keys to Hiring a Digital Marketing Agency
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Hiring a Highly-Effective Digital Marketing Agency.
    [Display] Marketing to the B2B Millennial: 6 Things to Remember
    When marketing to Millennials, B2B marketers need to ensure they display their willingness to collaborate and make themselves available when needed. Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34).
    [Display] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Display] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    The Google Display Network has its own optimization tools we’ll review another day. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. We’ve seen this again and again when we’ve taken over search campaigns over the last decade.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression.
    [Display] Putting Google’s ‘not provided’ Keyword Update in Context
    The Carousel also ties in with structured markup data and Google’s Knowledge Graph, both of which display results more dynamically. As the display of results has evolved, so, too did the query model in the explicit and implicit aspects of queries, the keyword again being the most explicit aspect, and factors such as location, device and personalization being the implicit and underlying contexts in the query.
    [Display] The 15 Best LinkedIn Pulse Articles On Marketing
    He even says that when you exclude video and app advertising, display ad spend is actually down! I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month!
    [Display] Data Management and Modern Marketing: Platform Enhancement Q&A
    The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. I needed to bring back the best tchotchkes that the event had to offer.
    [Display] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive.
    [Display] The dashboard has finally been perfected
    A HUD the acronym for heads up display. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
    [Display] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Then we display the five most recent headlines of the information sources as well as their first paragraph.&#. I’ve been using to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings.
    [Display] Introducing AccountView by DiscoverOrg
    A Portfolio is a list of accounts that is displayed on the AccountView dashboard. Once a Portfolio has been created and selected, the dashboard populates chart widgets displaying the distribution of accounts by firmographic and technographic attributes including: Revenue. Once a segment is selected, the results of all other chart widgets are updated in real-time and the criteria selected is displayed in the dashboard header.
    [Display] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type.
    [Display] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    This is what Skotidas uses as his group name litmus test: If your existing clients see the group name and immediately display enthusiasm in joining, chances are it’s a winner. Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
    [Display] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    What this looks like in the source code: All Outlook clients (including 2000 for Mac) display images from trusted senders. If your subscribers add your email address to their address book, images will display automatically. If you experience both pain and relief when reading the title of this post, you’re in the right place. As marketers, there’s a story that we know all too well.
    [Display] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For account-based marketing , AI can tailor a website to specific customers ranging from ad copy to the content displayed. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m.
    [Display] How B2B Companies Are Using Engagement To Drive Results
    Bizo , a B2B advertising company, launched “B2B Display Advertising For Dummies” last week. A quiz was embedded on their blog giving users the opportunity to think about their display advertising. Yes, B2B companies are using engagement to drive results. Here is the story. We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data.
    [Display] The Eight Best Online Tools for Sales Professionals
    All you need to do is set your working hours, and Appointlet will display the available times to your customers.” It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. The primary reason is that sales reps are unable to locate or access the materials when needed.
    [Display] Inside The Washington Post’s Quest to Fix Ad Tech
    The technology uses various loading and caching techniques to speed up load times for third-party programmatic display ads, which has allegedly produced a “seventy-five percent decrease in latency.” So far, most of the ads using Fuse come from The Washington Post’s in-house native ad studio and, like Canvas, are much more interactive and in-depth than your typical display ad. Web advertising is beset with problems. Ad blocking is growing.
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Display] Minimizing Channel Conflict for Consumer Brand Manufacturers
    This may include opportunity keywords or long-tail keywords that your retail partner is avoiding, or by ensuring your paid search ads are displaying in a lower position that those partners. This may influence efforts across multiple channels, including SEO , display advertising, and social media. These days more and more consumer brand manufacturers are making the move to sell direct-to-consumer through their eCommerce channel.
    [Display] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Once all the steps are complete (including signing the merchant agreement ), Google will process everything and then start displaying store results in Google Shopping, depending on store options and entered data. Trusted Store listings also display high-level generic statistics to consumers , including average shipping time, percentage of orders that are “hassle-free,” and percentage of orders that are received during the expected timeframe.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL.
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging.
    [Display] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
    I n 2015, however, it is projected to grow slower than display advertising and search. On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends. Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Display] Chalk Talks: Generate More Leads with Video
    You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Display] How to Convince Your CEO of the Power of B2B Content Marketing
    You can distribute your content through many channels: social media , online display advertising, and content syndication. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.
    [Display] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    A second—and often overlooked—way to utilize your email lists is to improve the targeting for any search, display, or social ads you may be running. Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool.
    [Display] 10 Marketing Nightmares
    Printing a Typo in Your Direct Mail or Online Display Piece. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. Showing Up to a Webinar with the Wrong Deck.
    [Display] 3 Tips to Improve Marketing Accountability
    According to eMarketer, programmatic digital display ad spending is projected to reach $26.78 Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms to assist in the improvement of marketing accountability, it’s critical to understand the management and measurement implications that will support success.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Display] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
    [Display] It’s Time to Debunk These 4 B2B Trade Show Myths
    Once you’re confident the show is a good fit for your company, that’s when you can start preparing your booth display, trade show messaging, and marketing strategy. That gives you plenty of time to work out all the details, create your booth display, and connect with potential customers. Not to mention all the hard work that goes into planning your booth display and B2B messaging. Digital marketing has taken the world by storm.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. To piggy-back off our last tip, avoid using images to display important information. When you send an email , a lot goes on behind the scenes.
    [Display] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety. It’s the wording that displays on the SERP under the title tag and the URL, telling the reader what they can expect to find on this page. “The best place to hide a dead body is Page 2 of Google’s search results.”.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Display] Progressive Profiling is a Must
    A well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? There are two main reasons a prospect who is genuinely interested in a gated asset abandons a form: The form is too long. The form requests information they are not ready to give up.
    [Display] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
    Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”.
    [Display] Facebook Announces New Design and Upgrades to Fan Pages
    Once you have upgraded your page, make sure that the images displaying at the top of your pages are ones that you want to appear. Ensure that the page is displaying the proper admins in the righ-hand navigation. A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements to these pages that will impact any business using these pages to market on Facebook.
    [Display] Is VR Marketing Ever Going to Become a Thing?
    The New York Times scored a huge victory by building a VR experience that puts its storytelling abilities on display. The VR storytelling experience is a natural fit for the New York Times , because its primary product—storytelling—is on display, building emotional connections with readers and strengthening the brand’s reputation.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Display] Five B2B marketing beliefs and trends debunked
    Put the cartoon in a frame suitable for either desk or wall display. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s.
    [Display] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    I’ve displayed the actual surveys below – if you reach other conclusions or spot any other patterns, let me know. I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough.
    [Display] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization?
    [Display] The Five Best Pinterest and Instagram Marketing Tools
    Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.”
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. On May 19, we held our West Coast Summit in San Francisco.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Display] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    If one person labels as “display ad,” one person as “pay per click” and one person as “retargeting,” when you’re all talking about the same channel, the tracking will be a mess. Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many.
    [Display] Why Retailers Need To Move Beyond Cross Channel Marketing
    Or display ads shown promoting a product to a customer who just recently purchased that very same item? The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of channels beyond the store and the Web site, the way customers engage with your brand is on their terms.
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year.
    [Display] The 20 Best SEO Rank Tracker Tools
    Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former.
    [Display] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Invisible on-page SEO also includes a how your site is displayed in search engine results. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.
    [Display] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these! Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out.
    [Display] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    In fact, 90% of marketers say retargeted ads perform as well or better than search, email, or display advertising, according to AdRoll’s State of the Industry report. Create a “frequency cap,” to ensure your retargeting dies a natural death by controlling how often and how long your ad displays to your customized audience. Author: Divya Dutt If at first you don’t succeed, try, try again.
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users.
    [Display] 56 Reasons Why Content Marketing Works
    The average click-through rate for display ads is 0.11%. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
    [Display] 15 Creative Examples of Branded Pop-Up Shops
    CP+B Boulder helped client Fruit of the Loom open up an intentionally pretentious and ludicrously over-priced boutique for its underwear, complete with colorful intimates hanging from over-the-top tree displays. The artist adorned a three-wheeled Italian vehicle with an intricate floral display and outfitted the side of the truck as an open storefront. Marketers spend a lot of time trying to nail down abstract concepts.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Display] Personalized content for more effective content marketing
    So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival.
    [Display] Top 5 Content Marketing Trends for 2017
    Videos don’t always have to be highly professional; simple hand-held cameras that display insight into a company’s culture, process or events can build a relationship between the business and customer one person at a time. Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this?
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Display] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    Freelancers can display a ProFinder badge on their profiles to show prospective clients their skills, expertise, and recommendations. When viewing your connections , click the right-hand side display that says, "Manage your synced and imported contacts" From there, you'll be able to sync your email contacts to see who's on LinkedIn, and who you can invite to join. Here's another look at HubSpot's Company Page -- notice how the job listings are prominently displayed on the right.
    [Display] Experiential Learning
    To reference this page copy and paste the text below: (Note that if you are using Internet Explorer, and it is doing its "nanny" thing, the full reference will not display. Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ]. Situated Learning ]. Tacit knowledge and implicit learning ]. Memory ]. Solo taxonomy ]. Resistance to Learning ].
    [Display] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    they can display different messaging depending on who’s viewing them). The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.
    [Display] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
    [Display] ABM Vendor Guide: Differentiators for Result Analysis
    capture mobile app behaviors with SDK as well as Web site behaviors with Javascript tag use device ID to link display ads, Web site visits, and form fills to revenue, even when visitors don’t click on ad or Web page report within Salesforce CRM on combined information about leads, contacts, accounts, opportunities, campaigns, and owners apply multiple attribution methods including first touch, last touch, fractional, etc.
    [Display] Email's Future: Custom App Experiences for the Inbox
    Using API integrations, brands of all kinds can use email to show customers their points balance in real time at the moment of open, and also display personalized redemption options based upon each user’s number of available points. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Display] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Click data is displayed in-line with the tweet copy itself. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Display] 10 Tips To Improve PPC Performance
    Some experts will argue that you should remain active at all times, ready to display your ad regardless of when people are searching. You can use search bid increases to drive them back to your site, or target these users through display. Advertising in radio, TV, or other digital areas like YouTube or display will generate brand awareness and assist in conversions later on. For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form.
    [Display] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. If a native ad comes out well, brands should want their names and logos clearly displayed atop it. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video.
    [Display] The Anatomy of an Optimized Blog Post [Infographic]
    Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. But don''t click "publish" just yet!
    [Display] Optimize Your LinkedIn Profile With These 10 Key Elements
    While I tend to believe the education section is more critical for more entry-level job seekers, remember that displaying your academic background will usually be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes. In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.
    [Display] The 15 Best Content Marketing Videos Of 2015
    For example, they found that 90 percent of marketers’ budgets go to six percent of traffic, which is PPC and display ads. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Display] 10 Things You Should Know as a Paid Search Newbie
    Within an account you can serve your customers different ad types on the two main networks: the search network and the display network. The Display Network includes a collection of Google sites and mobile apps that show ads matched to the content on a given page and are mostly to be used to increase brand awareness and engagement with an image ad. Conduct placement reports to make sure display ads are being run on non-explicit sites.
    [Display] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    In truth, there is plenty of change: new vendors entering the space, existing vendors being bought and repositioning themselves, and expanding scope to include consumer marketing, display ads, external data, better databases, identity resolution across channels, mobile apps and formats, advanced attribution, social promotions and new types of content. I’m sad.
    [Display] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    When you visit a website with SSL, there are a few distinct differences that display within the browser. Have you ever noticed that some URLs start with "[link] while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where'd that extra "s" come from, and what does it mean?
    [Display] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Although the investment bank has published equally elaborate LUMAscapes for the mobile , digital capital , video , search , and display industries, for some reason this version struck a nerve. by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners.
    [Display] Your Content Pros' Guide to Crafting the Optimal Experience
    Click here to hear Yoav share more about: How to take control of your destiny when it comes to displaying great content online. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist?
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Display] How to Get More Search Engine Traffic to Your Landing Pages
    Via pay per click ads, or display ads, or any other kind of advertisement. Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. In fact, there’s a loose rule in conversion rate optimization: The fewer the options a visitor has, the higher the conversion rate goes. But I bet you knew all that. It’s why you’re already using landing pages.
    [Display] 4 Value Selling Tools to Move Leads Down the Funnel
    At the middle of the funnel, your prospects have the right demographics and behavior, have engaged with you, and have displayed buying intent. Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle.
    [Display] 5 Lead Generating B2B Website Trends
    They also display infographics and webinars on their homepage and in their main navigation. Example: Search Engine Journal demonstrates how a responsive version of a website can simplify the user experience across different devices so that only essential information is displayed. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there?
    [Display] How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
    This simple software effectively kills banner, pop-up and other forms of online display advertising. Native ads are the next big thing in advertising, and it’s easy to see why: Not only can they dispense a brand message and reach a large audience, but they can also be crafted with a high degree of relevance and displayed in ways that don’t offend the consumer.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Display] How Your SMB Company Can Adopt ABM Tactics
    Display advertising and paid social advertising can be operating in the background to warm up your accounts and really bring your message home. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in.
    [Display] 6 Account-Based Marketing Insights from #FlipMyFunnel
    Instead of casting a wide net and hoping that some leads will convert, you start by identifying your ideal customers, or accounts (hence the name account-based marketing ), and then expand your outreach by engaging your prospects on the channels they are actively using such as social, mobile, email, display, and video. Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web.
    [Display] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    This allows for more conformity amongst different website’s pages, and let’s Google understand and display the pages’ information much faster. Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Display] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Display] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    While there were some clear winners (sponsored content) and losers (print advertising) on the list, attitudes about paid subscriptions, selling data, and display advertising were on the fence. Between events, sponsored content, and traditional paths to monetization like display advertising, there’s a lot to test and even more to learn. When it comes to the digital publishing landscape, experimentation is the new norm.
    [Display] No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
    77% of Americans believe platforms need to vet the ads they sell and display. Across the board, respondents stated a strong belief that it's the responsibility of the platforms themselves to vet ad content purchased and displayed on their channels. The point is, the people behind this political content were likely aware of how much time we spend using the platforms where it was displayed. I'll just come right out and say it: The internet has a massive mess to clean up.
    [Display] 15 B2B case studies show how content marketing drives ROI
    The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses. Who is succeeding and why? Here are 15 B2B case studies.
    [Display] What's WYSIWYG? How Today's Online Editor Came to Be
    It was evident that progress was being made to expand the market for WYSIWYG programs, but adoption was slow during the 1970s and early 1980s due immature graphics capabilities and bitmap displays. By automatically generating the code necessary for a website to display properly, the software makes it easy for users to drive the direction of their website. WYSIWYG.
    [Display] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Even though you may not be offering email design solutions today, a designer who creates successful banner and visual display ads can easily translate those skills into creating effective email designs. Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. But why stop there, especially when you’ve got the expertise to expand your reach and improve results for your clients?
  • HUBSPOT  |  THURSDAY, JULY 4, 2013
    [Display] 16 Examples of Totally Ridiculous 4th of July Stock Photography
    The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. The 4th of the July. Independence Day. Well, there''s always room for a new tradition. We wanted to give you something light and fun today, since it''s a day for celebration. And since our first foray into the exposure of awful stock photography was so well received, this seemed like a slam dunk.
    [Display] 2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers
    Facebook recently cracked down on clickbait posts that display a fake “play” button to trick people into clicking on a URL, which may explain part of the dip. Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content.
    [Display] Google Authorship Removed From SERPs
    It started by displaying photos and bylines in search results, yet slowly diminished to showing only the short author bylines, and finally, to nothing at all. On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago.
    [Display] What is structured content?
    The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.
    [Display] Tear Down This Wall Between Ad Tech and Marketing Automation
    Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities. The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels. Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.”
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