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  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Display] The dashboard has finally been perfected
    A HUD the acronym for heads up display. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Display] 14 Tools & Resources for Conducting Market Research
    Userlytics provides a platform for doing user testing of mobile apps, videos, display ads, and more. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they''ll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs.
  • MODERN MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Display] Your Content Pros' Guide to Crafting the Optimal Experience
    Click here to hear Yoav share more about: How to take control of your destiny when it comes to displaying great content online. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Display] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Is display media experiencing a resurgence? Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Over the last week, I received two separate requests to update my predictions for how this year is turning out. So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Google+ Announces Gmail Integration
    Soon in your Gmail inbox you will have a widget that displays the most recent Google+ update from the contact you are emailing. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Display] 4 Ways to Find Marketing Qualified Leads on Twitter
    Your marketing qualified leads will display interests that are congruent with your company. This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. But how do you know when you’re looking at a marketing qualified lead?
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Display] Putting Google’s ‘not provided’ Keyword Update in Context
    The Carousel also ties in with structured markup data and Google’s Knowledge Graph, both of which display results more dynamically. As the display of results has evolved, so, too did the query model in the explicit and implicit aspects of queries, the keyword again being the most explicit aspect, and factors such as location, device and personalization being the implicit and underlying contexts in the query.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Display] 5 Ways to Use LinkedIn for B2B Marketing
    For your cover photo, choose one that displays your business’ story and represents you in the best way possible. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Display] 20 Ideas to super-charge your social media network
    Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. I needed to bring back the best tchotchkes that the event had to offer.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Display] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Display] Stepping Up Your Facebook Retargeting with Video
    And how do you control where your ads are displayed? Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Display] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Display] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these! Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 18, 2015
    [Display] Digital Health Landscape 2015: Top 100 Influencers & Brands
    A couple of noteworthy examples include RunKeeper, for tracking your runs and motivating you to keep fit, and Dexcom , which displays real-time blood glucose readings sent from their wearable tech medical device for diabetics. Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? The use of Yellow Pages has declined over 50 percent in the last five years. People now conduct quick searches on one of the many popular online directories.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Display] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Then we display the five most recent headlines of the information sources as well as their first paragraph.&#. I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Display] The Psychology of Selfies
    Are they displaying their own unhappiness and depression? Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. I have never posted a “selfie.” ” In fact, I didn’t get it. I kind of understand the teen trend as they compete in the market for mates but the steady, daily stream of selfies from business professionals, neighbors, and social media gurus?
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Display] Are Infographics Right for Your Business? The Pros, Cons + Tips
    “In this world of instant gratification, infographics allow me to display facts and figures in a way that satisfies an audience’s need for quick and easy-to-read information.” Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros.
  • MODERN MARKETING  |  THURSDAY, JULY 12, 2012
    [Display] Private Social Networks and the “Bathroom Moment”
    And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles. He schematically ensured collaboration would happen in the most common way, creating a space where casual conversation leads to the next brilliant idea.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Display] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    This is what Skotidas uses as his group name litmus test: If your existing clients see the group name and immediately display enthusiasm in joining, chances are it’s a winner. Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Display] How to Find Influencers for B2B Online Marketing Campaigns
    Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry.
  • MODERN MARKETING  |  THURSDAY, MAY 14, 2015
    [Display] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    What this looks like in the source code: All Outlook clients (including 2000 for Mac) display images from trusted senders. If your subscribers add your email address to their address book, images will display automatically. If you experience both pain and relief when reading the title of this post, you’re in the right place. As marketers, there’s a story that we know all too well.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Display] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For account-based marketing , AI can tailor a website to specific customers ranging from ad copy to the content displayed. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Display] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] The 15 Best LinkedIn Pulse Articles On Marketing
    He even says that when you exclude video and app advertising, display ad spend is actually down! I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month!
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Display] Minimizing Channel Conflict for Consumer Brand Manufacturers
    This may include opportunity keywords or long-tail keywords that your retail partner is avoiding, or by ensuring your paid search ads are displaying in a lower position that those partners. This may influence efforts across multiple channels, including SEO , display advertising, and social media. These days more and more consumer brand manufacturers are making the move to sell direct-to-consumer through their eCommerce channel.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Display] Data Management and Modern Marketing: Platform Enhancement Q&A
    The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Display] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    A lot of great storytelling does happen through content—but just because your brand creates something longer than a display ad tagline, doesn’t mean it tells a story. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Instagram’s Moments feud with Snapchat over the implementation of what is, effectively, its Stories feature.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization?
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Display] Five B2B marketing beliefs and trends debunked
    Put the cartoon in a frame suitable for either desk or wall display. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Display] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    In fact, 90% of marketers say retargeted ads perform as well or better than search, email, or display advertising, according to AdRoll’s State of the Industry report. Create a “frequency cap,” to ensure your retargeting dies a natural death by controlling how often and how long your ad displays to your customized audience. Author: Divya Dutt If at first you don’t succeed, try, try again.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Finding ROI in your website search
    Yes, there’s technology involved, but marketers must own the messages displayed on their website–even ones shown by their search engine. I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Display] What B2B Trade Show Attendees REALLY Want From Exhibitors
    In addition, there are the other important factors that prompt booth visitation that should not be overlooked such as pre-show promotion, exhibit staff training and display appearance. Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. To piggy-back off our last tip, avoid using images to display important information. When you send an email , a lot goes on behind the scenes.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging.
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Display] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Displays marketing touchpoints by organization. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. We throw our best efforts into the digital void and hope they return as impressive revenue figures, productive KPI reports, and a positive impact on the bottom line. How well the marketing team works with the sales team is one of the influential factors in this larger strategy.
  • FATHOM  |  MONDAY, SEPTEMBER 28, 2015
    [Display] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
    Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Display] Storytelling Is Not a Strategy
    Over the past decade, we saw a similar trajectory in display advertising and even social media. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [Display] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    I’ve displayed the actual surveys below – if you reach other conclusions or spot any other patterns, let me know. I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Display] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Display] What Is the ROI of Native Video Ads in 2016?
    Since the start of 2015, native ads displayed through mobile apps using Facebook’s Audience Network have seen their spending increase ten-fold. Meanwhile, increasing avenues for brand advertising, combined with tools to help consumers block ads from displaying in the first place, conspired to fill online audiences with serious anti-ad sentiments. To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] 7 Ways to Spot Amazing Freelance Writers
    Most of them don’t display prices on their websites. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015? Ready to take your business to the next level?
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Display] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    If one person labels as “display ad,” one person as “pay per click” and one person as “retargeting,” when you’re all talking about the same channel, the tracking will be a mess. Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Display] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Display] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Click data is displayed in-line with the tweet copy itself. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Display] 4 Value Selling Tools to Move Leads Down the Funnel
    At the middle of the funnel, your prospects have the right demographics and behavior, have engaged with you, and have displayed buying intent. Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Display] 4 Techniques to Optimize Your Nonprofit Newsletter
    Check out how Shining Hope for Communities begins their newsletter with a header image displaying their logo. Emails with a lot of images may trigger some of your donors’ spam filters, so be sure to balance your images with live text (rather than only using images that display the text). The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Display] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    they can display different messaging depending on who’s viewing them). The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Display] Building a High Performance Culture
    You might even create and post “Most Wanted” posters with the bounties prominently displayed to help keep salespeople focused on contest objectives. Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded.
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Display] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    display ads, paid search, or blog). It’s easy for marketers to look at their budget as an end in itself. "We We have [this] much money to market with, so let’s use it." But just because the money has Marketing’s name on it doesn’t mean that B2B marketers should allow themselves unfettered access to that cash. At the end of the quarter, marketing teams often scramble to spend the remainder of their budgets.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Display] Expand Your Email Marketing in 2017
    In addition, Gmail will display larger call-to-action buttons. Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Regardless of your industry, the right strategy and content can make the difference between mail being trashed or transformed into a profit.”.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Display] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love. Can you believe that Facebook’s Timeline feature is nearly a year old?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Display] The Anatomy of an Optimized Blog Post [Infographic]
    Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. But don''t click "publish" just yet!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Display] How to Submit Your Website to Google (And Why It Matters)
    For example, here's what is displayed in Google for HubSpot.com: If no content is indexed yet for a site , Google will let you know that your search did not match any results. So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.
  • MODERN MARKETING  |  MONDAY, OCTOBER 31, 2011
    [Display] 10 Marketing Nightmares
    Printing a Typo in Your Direct Mail or Online Display Piece. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. Showing Up to a Webinar with the Wrong Deck.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Display] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Experiential Learning
    To reference this page copy and paste the text below: (Note that if you are using Internet Explorer, and it is doing its "nanny" thing, the full reference will not display. Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ]. Situated Learning ]. Tacit knowledge and implicit learning ]. Memory ]. Solo taxonomy ]. Resistance to Learning ].
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Display] 5 Lead Generating B2B Website Trends
    They also display infographics and webinars on their homepage and in their main navigation. Example: Search Engine Journal demonstrates how a responsive version of a website can simplify the user experience across different devices so that only essential information is displayed. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there?
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Display] 10 Tips To Improve PPC Performance
    Some experts will argue that you should remain active at all times, ready to display your ad regardless of when people are searching. You can use search bid increases to drive them back to your site, or target these users through display. Advertising in radio, TV, or other digital areas like YouTube or display will generate brand awareness and assist in conversions later on. For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Display] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    By adding a dynamic countdown timer prominently at the top of the email that displays the live time remaining (which changes each time the email is opened), you can ratchet up the sense of urgency. Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Display] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    This is due to AdWords Extensions that give your ads the ability to display more information, therefore “extending” the length of your ad. Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Display] 10 Things You Should Know as a Paid Search Newbie
    Within an account you can serve your customers different ad types on the two main networks: the search network and the display network. The Display Network includes a collection of Google sites and mobile apps that show ads matched to the content on a given page and are mostly to be used to increase brand awareness and engagement with an image ad. Conduct placement reports to make sure display ads are being run on non-explicit sites.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Display] My PocketCHIP is a portable Linux box
    This device sells itself as a game console and there is a composite output port if you want to add a display, a 3.5mm headphone jack, and a micro USB port for charging. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 1, 2014
    [Display] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    In truth, there is plenty of change: new vendors entering the space, existing vendors being bought and repositioning themselves, and expanding scope to include consumer marketing, display ads, external data, better databases, identity resolution across channels, mobile apps and formats, advanced attribution, social promotions and new types of content. I’m sad.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Display] What's WYSIWYG? How Today's Online Editor Came to Be
    It was evident that progress was being made to expand the market for WYSIWYG programs, but adoption was slow during the 1970s and early 1980s due immature graphics capabilities and bitmap displays. By automatically generating the code necessary for a website to display properly, the software makes it easy for users to drive the direction of their website. WYSIWYG.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Display] Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
    Better user experience: 42% of consumers in a BlueHornet study said they would delete an email if it didn't display properly on a mobile device. M ore than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus , 56% of emails were opened on mobile devices in April 2016.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Display] Essential SEO advice directly from Google
    Is there a noticeable delay between when the page is requested and when it is fully displayed? This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Display] 56 Reasons Why Content Marketing Works
    The average click-through rate for display ads is 0.11%. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • HUBSPOT  |  THURSDAY, JULY 4, 2013
    [Display] 16 Examples of Totally Ridiculous 4th of July Stock Photography
    The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. The 4th of the July. Independence Day. Well, there''s always room for a new tradition. We wanted to give you something light and fun today, since it''s a day for celebration. And since our first foray into the exposure of awful stock photography was so well received, this seemed like a slam dunk.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Display] 25 Holiday Marketing Tips & Ideas
    Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. The holidays are right around the corner, and savvy business owners know that you need to start marketing before they’re in full swing to launch a profitable holiday marketing campaign. Start your planning early, and you’ll be able to focus on your day-to-day operations while your holiday marketing plans roll out.
  • BIZNOLOGY  |  MONDAY, DECEMBER 29, 2014
    [Display] Is your website search a marketing or an IT function?
    If you put them in charge of the results that the search engine displays, then you’ve given them a role that you don’t give them for the rest of the site. You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Display] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    While there were some clear winners (sponsored content) and losers (print advertising) on the list, attitudes about paid subscriptions, selling data, and display advertising were on the fence. Between events, sponsored content, and traditional paths to monetization like display advertising, there’s a lot to test and even more to learn. When it comes to the digital publishing landscape, experimentation is the new norm.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Display] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    Typically, those that come through from display tend to be colder, while visitors that come in from search tend to be warmer. Traffic that comes in from the display network will likely respond to colder CTAs, since those visitors are in the awareness stage. Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Display] How To Illustrate Popular B2B PPC Performance Metrics
    It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising. We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Display] How To Measure Paid Media ROI (ROAS)
    Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Display] How To Excel at Four Primary Types of Social Media Content
    Interviews with key figures and influencers provide exclusive insights and display a brand’s human side. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. 277,000 tweets sent on Twitter. 216,000 new photos posted on Instagram. 347,222 photos shared on WhatsApp.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Display] 15 B2B case studies show how content marketing drives ROI
    The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses. Who is succeeding and why? Here are 15 B2B case studies.
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Display] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    This allows for more conformity amongst different website’s pages, and let’s Google understand and display the pages’ information much faster. Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load.
  • MODERN MARKETING  |  TUESDAY, APRIL 12, 2016
    [Display] Email's Future: Custom App Experiences for the Inbox
    Using API integrations, brands of all kinds can use email to show customers their points balance in real time at the moment of open, and also display personalized redemption options based upon each user’s number of available points. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2016
    [Display] 6 Little Ways to Delight Your Customers This Holiday Season
    Nordstrom does a great job of displaying all of its holiday shopping, shipping, and return perks right on the homepage, giving potential and existing customers peace of mind during one of the more stressful times of the year: 6) Create a holiday-inspired video. It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe , returning customers account for up to 40% of a company’s revenue.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users' News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com): 1) Sponsored Stories. On Facebook's web/desktop version, for instance, advertisers have additional options, including the display ads you see in Facebook's sidebar.
  • KAON  |  TUESDAY, MARCH 15, 2016
    [Display] Kaon 3D Provides More Flexibility for Cisco
    On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit. When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows.
  • MODERN MARKETING  |  MONDAY, MAY 21, 2012
    [Display] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Although the investment bank has published equally elaborate LUMAscapes for the mobile , digital capital , video , search , and display industries, for some reason this version struck a nerve. by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2012
    [Display] Case studies: Using the social web for new product development
    In tests conducted by HopeLab, many of the ideas submitted have displayed strong potential for HopeLab’s product development efforts and six ideas resulted in patent applications. I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Display] 5 Things Custom Manufacturing Websites Must Have
    Be sure to display these prominently on the website and provide the ability to download or request the documentation. Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Most likely, your first opportunity will happen without you knowing about it. That’s right - the first place these folks are looking is your website.
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Display] Types of Website and Landing Page Conversions you can Track with Google Adwords
    If someone views an ad on the Display Network, never clicks on it, and eventually converts some other way, that is counted here. Related Posts: An Overview of Google Analytics Goals & Conversion… A Social Media Measurement Dashboard; One Approach Two Google Adwords features worth testing for lead… Buying Online Display; Click-through Rate & Conversion… Custom Reports: Measuring Lead Generation Conversions with… Advertising Conversion Tactics
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Display] The 15 Best Content Marketing Videos Of 2015
    For example, they found that 90 percent of marketers’ budgets go to six percent of traffic, which is PPC and display ads. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Display] Multi-Touch Attribution, A Full User Debrief
    This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc). Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) have their own tracking protocols displayed within their user interface.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Display] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. If you do, you’ll end up under supporting paid search (and display, email, etc.) This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
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