[Display] When and Why to Use Landing Pages
    Instead, they’ll simply hit the back button and click PPC ads until they find something more relevant to their search, like the landing page below, which displays the keywords “motorcycle accident” prominently in the headline: Here’s a great example from BI Intelligence. First, the ad: Now, its corresponding landing page: On it, the BI Intelligence logo is displayed at the top, the headline features the name of the resource, and an image matches the ad creative.
  • EXO B2B  |  THURSDAY, JULY 20, 2017
    [Display] Your emails aren’t spam
    Even if your email is delivered correctly, there is a chance that the images won’t display, and only the ALT tags will show. As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on.
    [Display] Trends in Outbound and Inbound Marketing for 2017
    With marketing automation, you can automatically retarget potential customers through display ads, timely emails at certain points of the sales process, and get in contact with prospects as soon as they download a case study, white paper, or e-book. The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results.
  • HG DATA  |  TUESDAY, JULY 18, 2017
    [Display] Target Your B2B Display Ads More Effectively with HG Audience
    The post Target Your B2B Display Ads More Effectively with HG Audience appeared first on HG Data. Business Intelligence Sales & Marketing digital ads digital display advertising HG Data martech programmatic retargeting Startup technographicsWe’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HD Audience Overview.
    [Display] A 5-Point Checklist for Writing SEO Content
    Plug the keyword you plan to focus on into the search box and display the results. So, as someone looking to rank for this term, it makes sense to create a piece of content that’s in line with what Google is displaying to users. Often times, Google and other search engines will display results that all follow a similar format. Effective content marketing in today’s digital space should appease your audience as well as search engines.
    [Display] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    Mobile Usability: The site must display and function well on mobile devices. An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years.
    [Display] The Big and Small ‘T’ In Digital Marketing Transformation
    An example from our Oracle Responsys platform is the development of Oracle Adaptive Intelligence Apps such as ‘AI Offers’ that enables displaying targeted recommendations to customers in Emails powered by machine learning based on their individual buying history and preferences. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
    [Display] The Big and Small ‘T’ In Digital Marketing Transformation
    An example from our Oracle Responsys platform is the development of Oracle Adaptive Intelligence Apps such as ‘AI Offers’ that enables displaying targeted recommendations to customers in Emails powered by machine learning based on their individual buying history and preferences. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
    [Display] Blueshift CDP Adds Advanced Features
    The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Content builders let users create templates for email, display ads, push messages, and SMS messages. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients. Since then they’ve added many new features and grown to about 50 customers. So let’s do a quick update.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Display] Is Programmatic Display Good for B2B advertisers?
    This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Understanding Programmatic Display. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing.
    [Display] How to integrate offline campaigns with your digital marketing strategy
    It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
    [Display] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Display] What Are the Benefits of Advertising in Account-Based Marketing?
    Traditional display is limited to only the people who visit your website or search for a keyword. Instead, account-based advertising empowers you to take a proactive approach to targeted display advertising. Display advertising provides a great way to engage hard-to-reach stakeholders like C-level executives and other key influencers. Targeted display advertising reaches a large number of the right people at a relatively low cost.
    [Display] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    The operator console displays all the information ActiveDEMAND knows about the contact – name, email, phone, company, location, IP address and all their browsing history for the current web session – even before they start chatting! ActiveDEMAND Integrates Seamlessly with Olark. As marketers, we know every interaction with clients and potential customers is important to understanding their needs and where they are in their buyer’s journey.
    [Display] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Where a brand chooses to put its personality on display can be just as crucial to connecting with it audience as what it actually says,” wrote the authors of the report. Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media.
    [Display] The Importance of Market Attribution for Agencies
    Display Ads. Why Agencies Need Market Attribution. Market attribution – or marketing attribution – is determining the media channel driving purchases. Prior to the purchase of a product or service, customers are exposed to numerous marketing touchpoints which cover a wide range of interactions. To Illustrate, these interactions can be seeing an online promotion, visiting your website , calling the number on a roadside sign, and much more.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Display] 7 Reasons Why No One is Watching Your Video Content
    Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information. You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right?
    [Display] Lexer Grows Its Customer Data Platform from Social Listening Roots
    This system displays the customer’s profile including a detailed interaction history and group memberships. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Display] How Account-Based Marketing Shortens Sales Cycles by 40%
    She needed a more targeted display advertising solution. Of that 70%, half is display advertising. Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe , VP of Customer Acquisition and one of our Top 45 ABM Superheroes , explains why SOASTA decided to implement account-based marketing and why Terminus was the first ABM tool they added to their tech stack.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Display] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Once submitted, I'll display the amount they'll save by using this service in a given month as well as recommend the right plan they should sign up for based on their answers. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you.
    [Display] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    But while homepage design and copy are labored over and always on display, About Us pages seem to be both under-appreciated and under-leveraged. I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore.
    [Display] Report: Marketers are Using Multiple Digital Channels to Increase Sales
    This was followed by display (19 percent company, 17 percent agency) and paid search (18 percent company, 16 percent agency). According to new research , marketers are continuing to invest in multiple digital advertising channels, and revenue growth continues to be a top priority.
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Display] What You Missed Last Month in Google
    This announcement comes on the heels of May’s reveal of Unique Reach: “a new measurement tool that captures the number of times the same person has seen an ad,” according to TechCrunch , measuring “how many people are shown display and video ads and captures unique users in addition to average impressions per unique user.”. Now, when you want to find an animated image, Google makes it easy for you, by displaying a “GIF” filter directly below the search bar.
    [Display] Learn How To Use Quora Ads for B2B User Acquisition
    So what I’m focused on here is pretty much all of our paid user acquisition — so that’s anything from paid social, search, display, retargeting, and direct buys. We’re having like a suppression list, it’s kind of like site block when we have retargeting display campaigns that is something we have to be mindful of. Obviously, we see success outside of that on more display and other paid social channels, but the added bonus there is that it’s not just for engineering, right?
    [Display] The Paid Marketing Metrics You Must Measure
    Your quality score is displayed on a scale of 1 to 10. When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next.
    [Display] Show Me the Money: Proving ROI With the SharpSpring CRM
    Deal stages are displayed as columns in the CRM, while opportunities show up as individual “cards” in the columns. Has your boss or a client ever said to you: “ Show me the money! ”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind.
  • THE POINT  |  FRIDAY, JUNE 30, 2017
    [Display] ABM is a Strategy, Not a Campaign.
    Target account campaigns are possible leveraging only the most basic in marketing automation and ad technology (for example, programmatic display advertising.) In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Display] PR Link Earning Best Practices for Search Engine Optimization
    In fact, you can take care of this by including a request in your reciprocity requests that the third party involved should not only display your sponsorship but also must include a link back to a selected page. Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance.
    [Display] Ten tips for customer reactivation
    Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. So don’t forget the other options available—telephone, postal mail, mobile, retargeted display advertising, social media, your website—and add them to the mix to broaden your reach and keep your customers interested in your messaging. Are you looking for the best ways to reactivate dormant customers and reduce churn?
  • HUBSPOT  |  WEDNESDAY, JUNE 28, 2017
    [Display] The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
    We knew from conversations with customers that marketers often longed for a seamless way to figure out how much to spend on ads before actually using a product that would measure and display the ROI of that spend. Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team.
    [Display] What Could the Echo Show Mean for Marketers?
    The video screen offers a natural platform for displaying ads, including immersive ones—as GeoMarketing notes, it’s just a matter of balancing ad exposures with consumer patience for these interruptions. Display advertising is one opportunity retailers will certainly find. This new in-home solution will take that one step further, leveraging its video screen to display those recommendations and make them available for purchase through its touchscreen functionality.
  • KWANZOO  |  MONDAY, JUNE 26, 2017
    [Display] Beyond Job Titles: Identifying B2B Buyers for ABM Programs
    It doesn’t matter if you’re running display programs or social campaigns, the first crucial step is to find the right … Continue reading → KwanzooIn the world of B2B marketing, you’ll be surprised how often people make the mistake of targeting based on titles.
  • FATHOM  |  THURSDAY, JUNE 22, 2017
    [Display] Creating Brand Magic – Value, Perceived Value, and Data Storytelling
    For example, an infographic that displays data in a compelling way. Humans are inherently logical creatures, right? Of course, we are in some ways, but many decisions we make are ruled by emotion, even when they feel purely rational. Take, for example, the tulip and Tulip Mania in the 17th century. Thanks to a combination of factors, there was a period when a single tulip went for over a thousand dollars.
    [Display] App Store Optimization: Why Creatives Lead to Successful Search Ads
    Screenshots need to clearly display an app’s core features and should be uncluttered. Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative.
    [Display] [VIDEO] Real People, Real Sales Intelligence
    I want to see companies planning to invest in digital display advertising in the near future!” We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done.
  • LEANDATA  |  TUESDAY, JUNE 20, 2017
    [Display] Welcome to the Future of Lead Routing
    Among the features offered by Flow Builder: Drag-and-drop display that makes designing and modifying a lead assignment flow pain-free for Salesforce administrators. This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce. Not just a graphic representation, mind you. But a real, honest-to-goodness flow of leads through a sales organization. “It
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Display] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations.
  • ACT-ON  |  TUESDAY, JUNE 20, 2017
    [Display] Back to Basics: A Primer on Marketing Metrics
    There are “impressions” (how many times your page or ad displayed) and “clicks” (how many times the reader took the action to click a page – to view another page, for example). As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget.
  • SNAPAPP  |  MONDAY, JUNE 19, 2017
    [Display] 8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)
    When most people think of interactive content they picture lavish touch displays and big brand immersive experiences like this one: . . . Over 53% of content marketers are using interactive content to influence the buyer's journey, with 3/4 indicating they plan to increase investment in the channel in the coming year. . . Why is interactive marketing becoming so popular? A few reasons. . . In a crowded market, it helps brands differentiate themselves from the competition. . .
    [Display] CMO Update: SEO Updates and Insights for the Rest of 2017
    While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results. Ads Get Less Obvious —In April, Google changed how ads display in search results, removing the solid green background from the “Ad” label and replacing it with a thin green outline.
  • FATHOM  |  THURSDAY, JUNE 15, 2017
    [Display] Mobile Advertising: Why 2017 is Not the Year of Mobile
    In the meantime, check out our blog What is Advanced Geo-Fencing Display and Why Should You Use It? Since the early 2000s, marketing leaders have claimed each ­year to be the “year of mobile.” If you are excited for 2017 to be the year of mobile, though, prepare to be disappointed. According to a 2017 comScore report , 71% of all time spent online in the U.S. is spent on mobile devices.
  • VIDYARD  |  THURSDAY, JUNE 15, 2017
    [Display] 3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram
    If you’re uploading a non-16:9 file, it will be processed and displayed correctly as well, with pillar boxes (black bars on the left and right) or letter boxes (black bars at the top and bottom) provided by the player. Would you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not. Because they have different tastes and are looking for different things.
  • TERMINUS  |  THURSDAY, JUNE 15, 2017
    [Display] The Stages of Account-Based Marketing Orchestration
    We’re using our own advertising platform to launch display ads at contacts in our target accounts. What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually do ABM.
  • ENGAGIO  |  WEDNESDAY, JUNE 14, 2017
    [Display] Setting Benchmarks, Aligning Your Team and Orchestrating ABM: Q&A with Katie Bullard
    For us, we have an outbound prospecting team assigned to a few thousand targeted, named accounts supported by and aligned with ABM tactics like display advertising, personalized direct mail, and key event support. Making the shift from a traditional demand gen strategy to an Account Based Marketing strategy doesn’t happen overnight. After all, ABM means different things to different companies. What works for Engagio may not work for you.
  • CONTENTLY  |  TUESDAY, JUNE 13, 2017
    [Display] 3 European Martech Trends Affecting Brands in 2017
    Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. Across the UK, automation is taking over.
    [Display] How to Create an Infographic From Start to Finish in 5 Steps
    Check to make sure the correct figures are displayed on your infographic and ensure they’re from reputable sources. In the past year, a number of KoMarketing clients have come to us looking for assistance in creating a standout infographic. And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Display] 5 Types of Marketing Automation for Businesses to Consider
    But lately, businesses have been seeing more success when keeping promotional messaging to a minimum and just using social media as a channel to promote engagement and display brand personality. Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
    [Display] What’s Your Employer Value Proposition?
    You can use your EVP anywhere you want to speak to potential employees — your website, recruiting collateral, displays and HR talking points. Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, There’s isn’t a one-size-fits-all solution to this problem.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Display] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    They’re what Google calls “high-density displays,” and they can make it even longer for users to get to the content they came to a site to see. We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in -- an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”.
    [Display] Report: On-Site Content Marketing Yields Highest ROI for Online Marketers
    The “State of Digital Marketing – Benchmarks for Success” report from Adestra and Ascend2 in 2016 looked at the effectiveness and difficulty of seven marketing tactics – email, website, SEO, social media, paid search, mobile and display ads. The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting.
    [Display] How Location Analytics is Helping Retailers Reinvent Themselves
    Even after she leaves the store, this retailer can display an ad related to products that are likely to match her interests, as well as dangling a promotional offer if she changes her mind and decides to purchase either in-store or online. Every day, retailers watch customers leave their stores without making a purchase. For most of these companies, these empty-handed departures are a missed opportunity, and one that isn’t likely to be reclaimed.
    [Display] ABM Display Advertising: Find New Revenue GOLD with Anonymous Visitor Journey Reporting
    When running ABM display, ads are normally served to a list of cookies or IPs generated from your account list. However, with most ABM providers, when it comes to actually measuring the most important outcomes of your campaigns—who visited from … Continue reading → Kwanzoo
  • ACT-ON  |  TUESDAY, JUNE 6, 2017
    [Display] Make Your Marketing More Efficient with Repeatable Processes
    Every one of us had a different way of displaying data and sharing it with our team leader and clients. I’m one of those people who get a lot done. I like to make lists and I like to do. People always think it’s because I drink a lot of coffee, which is true. But that’s only part of what makes me prolific. I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again.
    [Display] Five things Facebook is doing right
    Facebook recently indicated that their ad inventory is drying up – they just don’t have any more space to display ads. By Mark Schaefer. Facebook is the tech company critics most love to hate. The company has transformed over the years from a quirky college site to social media mafia don, ruling the landscape with dominant authority. And yet, from a business standpoint, there is a lot going RIGHT with Facebook.
  • KWANZOO  |  FRIDAY, JUNE 2, 2017
    [Display] Why ABM Display Is Your OnRamp To The NEW SiriusDecisions Waterfall
    Over 3000 B2B marketers converged recently at the SiriusDecisions Summit in Las Vegas. One of the big announcements there was the introduction of their new and improved SiriusDecisions Demand Waterfall™. A great many articles and posts that have been written … Continue reading → Kwanzoo
    [Display] Landing Pages: Do you need a squeeze page or sales page – or both?
    You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. By now, you’re probably familiar with the concept of the landing page. In the beginning, you might have sent people to your website, [.]. The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.
  • TERMINUS  |  WEDNESDAY, MAY 31, 2017
    [Display] Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing
    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.” Display advertising functions as an “always on,” full-funnel marketing tool.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Display] YouTube SEO: How to Optimize Videos for YouTube Search
    If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text -- that amounts to about 100 characters. Adding subtitles follows a similar process, however, you can limit the amount of text you want displayed. End screens display similar information as cards, but as you may have guessed, they don't display until a video is over, and are a bit more visually detailed in nature.
    [Display] AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
    The AgilOne integration allows marketers to identify customers who aren’t responding on other channels and target them via display advertising. can also be used in better targeting and personalization of the display campaigns. AgilOne’s predictive analytics help target customer segments for these display campaigns. AgilOne lets marketers intelligently suppress customers from display advertising.
    [Display] Do Politics Have a Place in Brand Publishing?
    They even had to make a follow-up in response to some backlash from portions of their community, displaying the careful risk-reward nature of active positions. It’s Monday morning, just before eight, and a content marketing director steps out of her car. She knows it’s going to be a bit of a long day in her brand newsroom.
  • VIDYARD  |  TUESDAY, MAY 30, 2017
    [Display] The Secret to Filming an Awesome Remote Interview
    Filming on a retina screen will eliminate the look of horizontal refresh lines running through the computer’s display and you’ll get a much clearer picture.
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Display] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    That’s why an intelligent use of online advertising and retargeting – across mobile, social, display and video – is the answer for many ABM teams. This works on Search as well as YouTube TrueView, Gmail, and the Google Display Network. In Account Based Marketing , you need a way to reach out to important buyers where they are, instead of waiting for them to come to you.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Display] 7 of the Coolest YouTube Banners We've Ever Seen
    And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence. For the sake of display consistency, then, Google suggests going with an image that's 2560 x 1440 px. The company’s logo is displayed as the channel icon, as well as a tiled watermark that doesn’t interfere with the text display.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Display] 10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
    When one of the barbers starts snapping professional-looking pictures of satisfied patrons and displaying them in the window, word quickly spreads -- and pretty soon there's a line around the block. In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Display] How to Get Started With Paid Search [Free Guide]
    Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed. You'll see that there's an organic search listing for HubSpot that ranks second on the page (just after Wikipedia), but we're also buying the keyword "inbound marketing," which displays our paid search ad for it. In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising.
    [Display] Leads are dead…and other pithy thoughts from #SDSummit17
    They can barely integrate to display and offline media. A theme will always emerge from SDSummit and this year was no different. From the moment Terry Flaherty , SiriusDecisions Analyst, presented the next-generation demand waterfall and declared, “Leads are dead,” the theme for the year was in place. While the new model replaces leads, it’s not a new name for the same old thing.
    [Display] 7 Ways to Grow Your Luxury Brand
    Armed with this information, you can automate trigger-based recommendations that will display at just the right time and provide the customer with product information and incentives to purchase. Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.
    [Display] What Does Your Desk Say About Your Marketing Style?
    So whether you’re a creative, an analyzer, or an intellect, it’s important that the skills you bring to the table and your personality are reflected, visually displayed, and nurtured by your workspace. To wrap up, it makes sense to stick with the style that aligns most with your talents and displays them to your team. Did you know that your desk could be saying a lot more than you think?
    [Display] Coherent Path Auto-Optimizes Promotions for Long Term Value
    Coherent Path says most of its clients move on to display ads, which are also relatively easy to target and measure. One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance.
    [Display] Best Event Swag Giveaway Ideas on the Planet
    While many people display their season’s greetings cards on the living […]. Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. There are just some situations in life when we want to remain present in another’s mind. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group. Content Marketing
    [Display] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    Use video on Twitter to go over sales question and answer sessions, webcast or webinars, display company culture and more. The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers.
    [Display] 5 Ways To Make Your Social Media Shine at Your Next Event
    Include a social feed that displays on the presentation screens in breakout session rooms. Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat.
    [Display] Why Now Is the Time to Dive into Interactive Email Marketing Campaigns
    Finally, create a fallback design that will display to users who can’t access interactive messages through their client.” “You’ve got mail!” ” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. If you’re like me and have too many messages to keep track of, you skim over it and then delete and/or ignore it.
    [Display] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    Then, filter results to display keyword suggestions that “are questions.” SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand.
    [Display] Dynamic Yield Offers Flexible Omni-Channel Personalization
    Channels: this is a particular strength for Dynamic Yield, which can personalize Web pages, emails, landing pages, mobile apps, mobile push, display ads, and offline channels. Most personalization options are available in most channels, although there are some exceptions: you can’t do multi-product recommendations within a display ad and system-hosted landing pages can’t include dynamic content. There are dozens of Web personalization tools available.
  • KEO MARKETING  |  FRIDAY, MAY 19, 2017
    [Display] Best Practices in B2B Account Based Marketing
    According to an infographic from Wishpond, the average click-through rate for display ads is only.07%, while click-through rates (CTRs) for retargeted ads is 0.7%. Additionally, 70% of website visitors who are retargeted with display ads are more likely to convert on a company’s website. Account based marketing is growing at a fast pace with companies in the business-to-business space.
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Display] 9 of the Biggest Google I/O Keynote Announcements
    Google set out to synthesize job listings from a number of posting sites -- as it’s wont to do, after all -- and display it within search results. Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Display] Chalk Talks: Generate More Leads with Video
    You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Display] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    You can also display the full collection of recipes in a gallery. . . Happy SCUD Day! SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. . If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. . However, holidays don’t have to be as well-known as New Years to be relatable.
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Display] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    You can also display the full collection of recipes in a gallery. . . Happy SCUD Day! SCUD” stands for Savor the Comic, Unplug the Drama , and encourages us to relish in the funnier side of life rather than giving into drama and stress. . If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. . However, holidays don’t have to be as well-known as New Years to be relatable.
  • TERMINUS  |  TUESDAY, MAY 16, 2017
    [Display] Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
    He then went on to share, “Frankly, we’ve tried other display [advertising] solutions and Terminus outperforms and delivers better results for every dollar we spend.”. Along with the ability to quickly launch, optimize, and measure display advertising campaigns, Kristen Wendel, Director of Marketing Ops, shared additional reasons why Terminus has become such an integral part of their ABM stack. Use display as part of your ABM playbook,” says Peter.
  • EXO B2B  |  TUESDAY, MAY 16, 2017
    [Display] 6 tips for a successful Facebook ad
    If you want to display multiple ads in a single campaign (for example, when launching a clothing collection), the carousel format is ideal. Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Display] The 28 Best Miscellaneous Online Tools for Marketers
    An accurate online ruler based on the dimensions of your display. Shows how an inch of your screen display translates to an inch in the real world. Sample review: “iRuler automatically reads the dimensions of your display to show an accurate ruler.” Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Display] How to Get More Search Engine Traffic to Your Landing Pages
    Via pay per click ads, or display ads, or any other kind of advertisement. Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. In fact, there’s a loose rule in conversion rate optimization: The fewer the options a visitor has, the higher the conversion rate goes. But I bet you knew all that. It’s why you’re already using landing pages.
    [Display] Building Belief for Sales Success
    Frame the letters and display them in your lobby or sales presentation area. Building Belief for Sales Success. NOTE: This past Friday, we started another Sales Management Boot Camp,( they run 8 weeks in a live interactive Peer Group setting along with a series of self-paced video learning and templates), the first session is on Building Sales Culture, Leadership and Management Styles. This topic of Building Belief becomes a cornerstone element.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Display] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety. It’s the wording that displays on the SERP under the title tag and the URL, telling the reader what they can expect to find on this page. “The best place to hide a dead body is Page 2 of Google’s search results.”. Now that I have your attention ….
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Display] Social Media Copywriting: How to Compose Text for 5 Different Channels
    Unlike most social media -- where limited content is displayed -- the full text and images of the work are shared, with the original author and source credited, on a site different from its origin. Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.
  • TERMINUS  |  FRIDAY, MAY 12, 2017
    [Display] Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
    Terminus is a nice middle ground,” she explains, “because we’re not doing any other programmatic display, we’re not doing any PPC AdWords, we’re not doing any retargeting — some of those strategies that are usually table stakes in a demand gen marketer’s toolkit.”. With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent.
    [Display] Baidu PPC Versus Google AdWords: 8 Key Differences
    They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads. Launched in 2016, this type of feed flow ads are mixed with organic content and are displayed in content-driven Baidu products, such as Baidu Forum, Baidu News, and more.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Display] What Demand Marketing Really Means
    Paid ads such as search ads and display remarketing can help you reach audiences that you would not otherwise be able to reach through organic traffic. Display remarketing ads can also greatly contribute to generating website traffic and building awareness about your brand and its products. All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Display] The Scarcity Principle: How 8 Brands Created High Demand
    Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note that only a few seats are left at a certain price. If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules?
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Display] Snapchat in B2B marketing: is it possible?
    22% of advertisements are displayed on this network. Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to write about it.
    [Display] The Eight Best Online Tools for Sales Professionals
    All you need to do is set your working hours, and Appointlet will display the available times to your customers.” It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. The primary reason is that sales reps are unable to locate or access the materials when needed.
  • TERMINUS  |  MONDAY, MAY 8, 2017
    [Display] Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Sessions
    In this case study, they’ll even share one of their highly successful ABM campaigns that incorporated intent data and targeted display advertising. We’re less than a week away from SiriusDecisions 2017 Summit , which takes place in Las Vegas on May 16th-19th! This is the third year the Terminus team has sponsored the event, and I know it will be even bigger and better this year…and in the spirit of Vegas, I’ll bet on it.
  • ENGAGIO  |  TUESDAY, MAY 2, 2017
    [Display] How To Leverage Your ABM Strategy to Host Revenue-Driven Events
    This play would involve the following steps: Several weeks before the event, your marketing team launches display ads across relevant channels to drive awareness of your event for your target audience. As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM).
  • TERMINUS  |  TUESDAY, MAY 2, 2017
    [Display] Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV
    We’re gonna do display advertising. Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what it means to give your employees the “keys to the Ferrari.” ” DisrupTV is a weekly web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT / 2:00 p.m. ET every Friday.
  • EXO B2B  |  TUESDAY, MAY 2, 2017
    [Display] Emails: still vital for your marketing strategy!
    Last but not least, make sure your e-mails are displayed correctly throughout the various platforms. In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such as marketing automation or predictive data analysis. You have to remember that emailing is still among the fundamental tactics for the implementation of a good marketing strategy.
    [Display] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    A second—and often overlooked—way to utilize your email lists is to improve the targeting for any search, display, or social ads you may be running. Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool.
  • KWANZOO  |  MONDAY, MAY 1, 2017
    [Display] From ABM ad strategy to execution: Preparing the handoff to your creative team
    In display advertising for account-based marketing (or ABM), the results you achieve will depend mainly on the quality of thought and insight that goes into your planning process. Consistently solid thought processes produce consistently better ads. This article is about … Continue reading → Kwanzoo
    [Display] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Display URL : Include your keywords. You can see here that the advertiser included the keyword in the headline and the display URL. As shown in #2 above, geotargeting is where you display the name of the location where the advert appears within the advert copy. For the best results, place the name of the location within the headline of your ad copy and in the display URL.
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