• MODERN MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Display] Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy
    Display content in a user’s native language with a built-in language switcher. As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed.
  • BLUETEXT  |  WEDNESDAY, JANUARY 17, 2018
    [Display] Big Week for Big Trade Shows
    The one thing to say about CES is that it’s cool, and that was most evident in the variety of new consumer electronics that was on display. Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads.
  • HUBSPOT  |  TUESDAY, JANUARY 16, 2018
    [Display] How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
    The Sampler displays the words “NATURAL REMEDIES” in big, bold, capital letters on its cover. The phone rang a couple times before he picked up. Hello?”. “Hi,” Hi,” I said. “Is Is this Pat Corpora?”. Yes, it is.”. “It’s It’s Eddie Shleyner,” I said. Silence. “I I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Display] Visionary briefings: How to lead with exponential growth
    This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce. Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Display] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    This isn’t entirely new: even today, impressions for Web display, paid search, and paid social are auctioned to a considerable degree. If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Display] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    And bogus news may still spread — if a relative or friend posts a link with an inaccurate news article that is widely commented on, that post will be prominently displayed. Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Display] Only B2B - Untitled Article
    When your articles are published by numerous websites and newsletters across the web, with your name or company’s name displayed in the byline of those articles, one major benefit is that your name becomes well-known. Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Display] Should Your B2B Company Be On Instagram?
    In the above example, their main display is visually striking, making it a perfect attraction for their booth and through a photo on Instagram. When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Display] 3 Technologies to Watch (and Use) Today
    With personalization, you should be able to create web campaigns that display the most relevant messaging, content, and calls to action for each web visitor just as easily as you personalize your emails. Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 11, 2018
    [Display] 6 Mistakes Ruining Your Charts and Infographics
    Chartjunk often includes “graphical decoration,” writes the Yale professor emeritus in his book The Visual Display of Quantitative Information. Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Display] Make your life easier with social media marketing tools and apps
    Display Purposes : If you use Instagram and don’t like that you can create that blank space before the hashtags, this is the online tool for you. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 10, 2018
    [Display] Emerging Types of Innovative Digital Content
    While quirky or whimsical graphic design may not work for every brand, the core ideas behind this approach—displaying information in a visually exciting way and thinking about user experience—are themes every brand can incorporate. Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.
  • WEBBIQUITY  |  TUESDAY, JANUARY 9, 2018
    [Display] List Builder Bake-Off: MailChimp vs. Sumo
    Form Display Options: Sumo. As shown below, the display options for the MailChimp list builder are quite basic. Sumo, in contrast, lets you control not only when to display the form but also on which pages, and under what conditions the form should be displayed or hidden for specific users. Pop-Up Display Options: MailChimp vs. Sumo. For WordPress sites, Sumo’s display options are sophisticated yet easy to use.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 9, 2018
    [Display] Creating SEO Guidelines for Your B2B Organization 
    This can include email marketing, webinars, display, and even PPC. For most of us, the beginning of a new year allows us to look forward, set goals for ourselves, and imagine all the wonderful things we are going to accomplish in the upcoming year. Of course, we get to the end of the year and realize we didn’t do nearly all of the things we wanted but hey…that was last year. This is a new year and things are changing! Right?
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Display] The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience
    The RSS feed-style templates for newsletter are grounded in concepts of good web design, but they also present problems when it comes to displaying properly in different email formats, and they can overload the reader’s eye with too many links and stories to choose from. One of the greatest advantages of digital marketing is the sheer volume of the overall online audience.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Display] Interview with Sujan Patel
    I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA. Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Display] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    how to synchronize display ads with email campaigns). This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) , Part 2: Microservices & APIs (2018 Update) , or Part 3: Vertical Competition (2018 Update) , you might want to start there. DIGITAL EVERYTHING (2018 Update). For the first half of the Internet revolution, “digital” meant the web.
  • HUBSPOT  |  FRIDAY, JANUARY 5, 2018
    [Display] What is Deep Learning? Here's Everything Marketers Need to Know
    When a user visits a website, an advertiser is alerted, and a series of actions determines whether or not that advertiser bids for an ad display. Conclusion: We should display an ad. The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 4, 2018
    [Display] Top Digital Marketing Mishaps and How to Solve Them
    For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead. Digital marketing has come a long way over the last few years.
  • KEO MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Display] Why Your Website Needs a Redesign for 2018
    Google uses a range of methods to decide what pages they display on the first page in results. What are some of the signs it might be time for a more responsive web design in 2018? KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients. For this article, our experts culled the design issues we see most often. The following points out why your website needs a redesign for 2018.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Display] How to Create a YouTube Channel
    When you click "change" under your profile icon, you might see this message: Click "edit," and you'll be taken to this page, where you can edit your Brand Account information, including your profile photo (which will be displayed on your YouTube channel). Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Display] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    Amazon noticed a surge in voice searches for recipes and other dietary-related information, and now sells displays that can provide more static answers in the kitchen. It’s possible that these types of fixed displays – which are like big, dumb phones – may finally be a way to monetize voice search. Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 29, 2017
    [Display] The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women
    The goal of an inclusive approach is to maintain a “business as usual” appearance for your content engine while rolling out new pieces or updating old ones to display, address, and include the target segment you want to welcome in. I’m a dedicated cord-cutter, but when I visit my family during holidays, I’m dumped back into the world of cable television. For the first few days, I’m always curious to see what sorts of commercials are running.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 29, 2017
    [Display] Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling
    From pop-ups to display ads to pre-roll video and more, almost every study you can find will show that the majority of consumers hate interrupt ads. In a perfect world, every business grows from one year to the next, and marketing budgets follow suit. Every marketer hopes that their efforts from the previous year will bear the fruits of a slightly larger budget in the year to come. It’s nice to think about, but it doesn’t always work out that way.
  • THE POINT  |  THURSDAY, DECEMBER 28, 2017
    [Display] Report: 19 Experts on the State of Marketing Automation
    If we can display Web content to an online visitor based on that visitor’s profile, Web behavior, and predictive intent, why can’t we do the same with email? Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Display] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    Building a dashboard where you can display all your data in one place on an ongoing basis makes it easier to identify performance outliers (both good and bad), as well as report your results to your supervisors and stakeholders. Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Display] Every marketing department needs project management software
    It also helps to display to the entire team the relative productivity of each co-worker. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Display] Every marketing department needs project management software
    It also helps to display to the entire team the relative productivity of each co-worker. About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP. Throughout the years I’ve used LeanKit , Trello , Jira , and Smartsheet for project management software.
  • BULLDOG SOLUTIONS  |  TUESDAY, DECEMBER 26, 2017
    [Display] 5 Types of underperformers who get an MBA
    They take only the people who get high GMAT scores and have a work history that displays diligence and strategic focus. Business school applications are due at the beginning of January. Now is the time to withdraw your application. Because you should not go to business school. If you want to start a company, you should start a company. And if you want to climb the corporate ladder you should do that. An MBA does not help you with either of those goals.
  • LAUNCH MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Display] How Generational Shifts Affect the B2B Sales Experience
    Nearly 45% of company research starts with social media so this is an opportune way to display company personality and industry awareness and knowledge. Throughout the years, generations have led major shifts and changes in how entrepreneurs and business-people alike advertise, market and convert leads.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Display] Are Google's Featured Snippets Eating Your Blog Traffic?
    It's displayed on top of the general results, and also includes the page's publication date, title, and URL. The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 20, 2017
    [Display] How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content
    In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. Over the last few years, native advertising has become a crucial part of brands’ business models. Next year, that share will grow even bigger.
  • MARKETING ENVY  |  WEDNESDAY, DECEMBER 20, 2017
    [Display] 41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?
    Make sure that how you use personal information and whom you share it with is clear and displayed on the page where your customers enter their personal details. Reading time: The most important 10 minutes of your week. Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading.
  • NAVIGATE THE CHANNEL  |  TUESDAY, DECEMBER 19, 2017
    [Display] 5 Best Practices for Choosing the Right Trade Show Technologies
    It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Once inside the event, technology extends to advanced audio-visual solutions like kiosks outfitted with touch screens, video walls, and high-definition 3-D displays. Trade show marketing just isn’t what it used to be.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Display] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
  • BOP DESIGN  |  MONDAY, DECEMBER 18, 2017
    [Display] A 5-Minute B2B Website Audit
    Visual issues with text not displaying or getting cut off. The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? First things first, how long does it take your B2B website to load?
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Display] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.
  • TERMINUS  |  FRIDAY, DECEMBER 15, 2017
    [Display] 12 Ways to Segment Account-Based Advertising Campaigns
    It’s no surprise that more targeted display advertising campaigns lead to better results. Traditional display ads target broad audiences, typically resulting in click-through rates around 0.08%. However, account-based advertising — digital ad campaigns that target only people at your best-fit accounts — outperform traditional display. The bottom line: the more you can segment your account list and personalize your display ads, the more effective your campaigns will be.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 15, 2017
    [Display] How Tom’s of Maine Found Success in Micro-Influencer Marketing
    Then we may ask them to visit the local Wegmans and find our display. Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 14, 2017
    [Display] 3 Simple Tips to Improve Your Website Page Load Speed
    Don’t upload a 6000 pixel wide image if its going to be displayed at 500 pixels. Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO). Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result.
  • HUBSPOT  |  THURSDAY, DECEMBER 14, 2017
    [Display] 9 Proven Tactics of a Successful Local Facebook Marketing Strategy
    Here are a few ideas to get you started: Give away a $200 gift card that requires participants to post a picture taken in front of a branded mural, sign, or display that tags your Facebook page. With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling. right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 14, 2017
    [Display] Effective email marketing design
    The more complicated your coding gets, the less consistently it will display properly across all devices. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Display] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. With the recent update to Chrome 62, it’s those HTTP pages that collect data that will display the “not secure” warning in the address bar.
  • LEADFEEDER  |  TUESDAY, DECEMBER 12, 2017
    [Display] The Exact Steps I Used to Get a 49% Response Rate From Leads at a Conference I Didn’t Even Attend
    How to make conference lists useable Unfortunately, most expos display the information I want on a website, not a nicely formatted excel doc. From one conference in November, I sourced 981 potential leads. After three weeks, 49% of them replied, and two of them already closed deals worth $100k to my company. The brilliant part? I didn’t attend the conference, nor did I have any intention of ever going in person.
  • NAVIGATE THE CHANNEL  |  TUESDAY, DECEMBER 12, 2017
    [Display] Tactical Tips to Maximize Your Trade Show Presence in 2018
    In 2018, trade show technology will continue to try to out-perform itself from years past, as attendees expect information to be displayed in innovative, interactive, and increasingly engaging ways. Visitors want to be impressed and involved when they visit your display—and you’ll want to continue the engagement long after the event closes its doors. Trade show planning for 2018 is in full swing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Display] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    I can specify how my site, RNNR, is displayed on Facebook and Twitter, including the default image I want to show and the title and description. After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out).
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 12, 2017
    [Display] Profit Awareness: Factors to Ponder About Business Financial Planning
    The financial plan displays the revenues designed to result from the execution of the plan of action and the expenses needed to perform the action procedures. Variance review displays when the competitive atmosphere has changed notably from what the establishment anticipated. Business is fairly an all-around subject matter with a wide array of components.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Display] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    These can be displayed as line graphs, bar graphs, cross sectional plots or on maps. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true. There are thousands of free data sets available online, ready to be analyzed and visualized by anyone.
  • KWANZOO  |  THURSDAY, DECEMBER 7, 2017
    [Display] ABM Display Advertising: Huge Revenue Opportunities for B2B Agencies (Part 2)
    In Part 1 of this blog, I focused on six trends to help convince B2B agencies that they should make ABM display advertising part of their revenue streams. Let’s say I have done my job and you are now sold on … Continue reading → Kwanzoo
  • WEBBIQUITY  |  THURSDAY, DECEMBER 7, 2017
    [Display] For AdWords In ABM, Add the Right AI
    So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. Guest post from Venkat Nagaswamy. If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 6, 2017
    [Display] 7 Phrases That Indicate You Might Be in a Toxic Work Environment
    By actively displaying behavior that discourages a mentality of, "That's not my job," you may inspire others to take a similar approach. It's a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling. It's a feeling that makes that "off" sensation feel even worse -- a feeling that makes you think, "Hmm. Maybe it's not me.".
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 5, 2017
    [Display] What Are Experts Prioritizing in 2018 B2B Marketing Budgets?
    We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. . As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 4, 2017
    [Display] Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    The printed versions are displayed during the event and are often taken home by speakers as souvenirs. Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.
  • VIDYARD  |  FRIDAY, DECEMBER 1, 2017
    [Display] The Top 4 Explainer Video Styles for Your Business
    Our audience is already used to the concept of learning by scribbles made out of pure black lines displayed on a white background. Not all explainer videos are the same. There are a lot of styles that you can choose from, and some will be a better fit than others for specific communication and marketing necessities. This is why it’s so important to know which one is the best style of explainer video for your brand.
  • SCHUBERT B2B  |  THURSDAY, NOVEMBER 30, 2017
    [Display] It’s Time to Debunk These 4 B2B Trade Show Myths
    Once you’re confident the show is a good fit for your company, that’s when you can start preparing your booth display, trade show messaging, and marketing strategy. That gives you plenty of time to work out all the details, create your booth display, and connect with potential customers. Not to mention all the hard work that goes into planning your booth display and B2B messaging. Digital marketing has taken the world by storm.
  • SCHUBERT B2B  |  THURSDAY, NOVEMBER 30, 2017
    [Display] It’s Time to Debunk These 4 B2B Trade Show Myths
    Once you’re confident the show is a good fit for your company, that’s when you can start preparing your booth display, trade show messaging, and marketing strategy. That gives you plenty of time to work out all the details, create your booth display, and connect with potential customers. Not to mention all the hard work that goes into planning your booth display and B2B messaging. Digital marketing has taken the world by storm.
  • SNAPAPP  |  THURSDAY, NOVEMBER 30, 2017
    [Display] 8 Refreshing Ways to Stay Creative When You’re on a Marketing Team
    Imagine standing up from your desk and seeing this vibrant window display at a nearby Timberland store. . Thinking creatively and producing new original content is often what we sign up for when joining a marketing team. But sometimes the presence of the processes that make your team successful stifle your creative spark. . Meetings, directional strategies, reporting, emails, more meetings, ad infinitum…where do you find time to let your mind roam? .
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 29, 2017
    [Display] 3 SEO Terms to Know for Website Optimization
    Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. In this case, alt text will display in place of the picture, describing the image that should be displaying. Optimizing your website to appeal to search engines can be a daunting task.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 28, 2017
    [Display] 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing
    By creating a consistent experience across channels, such as running TV and YouTube ads together, physically reaching Millennials with billboards, and having a single continuum from paid search and display ads, they actually saw 2.4x With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands.
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 28, 2017
    [Display] 6 Ways to Get All Employees Active in Social Media Marketing
    For example, our employee advocacy and social selling software displays a leaderboard that shows the top people sharing content, getting engagements, clicks, and shares. Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing.
  • ASPIDISTRA  |  MONDAY, NOVEMBER 27, 2017
    [Display] How to develop a better b2b ecommerce strategy
    The display of personalised information for b2b buyers is usually facilitated by the need for them to log in to a site in order to make a purchase. Automating the dialogue between your eCommerce platform and your business systems provides customers with a real-time stock position, while cutting the time required to display and update online product catalogues. When b2b customers buy online, they tend to adopt a different approach to b2c customers.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 27, 2017
    [Display] When publishers connect with consumers, they solve the supply chain’s top 7 problems
    Facebook and Google win today’s battles against publishers by taking ad revenues and content displays through a surveillance advertising model. Lesson for leaders. Twenty-first century exponential growth publishing can change everything. It will transform the supply chain when it adds connected consumption. Vendors will know what connected customers want. Each customer will be served personally and efficiently with the products they need, when and where they’re needed.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Display] 41 Top Lead Generation Tools of 2017
    Convert Plus Pricing: Paid WordPress Plugin for $23 Rating: N/A Convert Plus is another tool for displaying popup forms on your website. The tool includes a more advanced search filter for finding prospects, displays more detailed information for prospects at a glance, lead saving, lead recommendations, and InMail credits. There are a lot of different ways to generate leads for your company.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Display] 41 top lead generation tools 2017
    Convert Plus Pricing: Paid WordPress Plugin for $23 Rating: N/A Convert Plus is another tool for displaying popup forms on your website. The tool includes a more advanced search filter for finding prospects, displays more detailed information for prospects at a glance, lead saving, lead recommendations, and InMail credits. There are a lot of different ways to generate leads for your company.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Display] Challenges in Not Using Leads in Your CRM: Data and Process
    a sales rep needs to figure out which account to place a contact under or a report displays an inflated number of targeted accounts). Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach). But, to be fair, taking this approach isn’t 100% amazing with no drawbacks.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Display] Challenges in Not Using Leads in Your CRM: Data and Process
    a sales rep needs to figure out which account to place a contact under or a report displays an inflated number of targeted accounts). Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach). But, to be fair, taking this approach isn’t 100% amazing with no drawbacks.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Display] Challenges in Not Using Leads in Your CRM: Data and Process
    a sales rep needs to figure out which account to place a contact under or a report displays an inflated number of targeted accounts). Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). It’s the right approach for B2B SaaS companies to take and it brings with it tremendous benefits (especially for those that are taking an ABM approach). But, to be fair, taking this approach isn’t 100% amazing with no drawbacks.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 23, 2017
    [Display] How Inspiring Brands Give Thanks on Social Media
    This recent post thanks a group of students who participated in its Students for Hope program during Breast Cancer Awareness Month: More elaborate displays of affection. Another event-centric display of gratitude comes from REI. Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today.
  • THE POINT  |  WEDNESDAY, NOVEMBER 22, 2017
    [Display] Driving B2B Engagement with Personalized Content
    Personalization has a myriad of potential use cases proven to generate engagement – display ads personalized to a specific account, personalized video in a sales outreach email, Web pages that generate real-time content recommendations based on a visitor’s profile or behavior. Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.”
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Display] 7 Tips for Making Your Website Content Interactive
    There are a couple different ways to display user-generated content. Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Display] No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
    77% of Americans believe platforms need to vet the ads they sell and display. Across the board, respondents stated a strong belief that it's the responsibility of the platforms themselves to vet ad content purchased and displayed on their channels. The point is, the people behind this political content were likely aware of how much time we spend using the platforms where it was displayed. I'll just come right out and say it: The internet has a massive mess to clean up.
  • BOP DESIGN  |  MONDAY, NOVEMBER 20, 2017
    [Display] Google Analytics Part 1: An Introduction for New Users
    This section displays the various channels that users follow to get to your website and includes Organic Search, Direct, Referral, Paid Search, Social Traffic, Email, and Other. Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 20, 2017
    [Display] 15 Secrets To Creating The Perfect Meta Descriptions
    It can also mean Google will display the meta description you want. Google doesn’t have to display the meta description in the SERPs. In many cases, it will opt to pick a more relevant section of content from the page and display that instead,” said Jonathan Jenkins, SEO manager at Thrive Internet Marketing.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 20, 2017
    [Display] Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits
    At the 2nd level, the user’s family of devices displays only the kinds of choices that are wanted. Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative.
  • HUBSPOT  |  MONDAY, NOVEMBER 20, 2017
    [Display] The Most Popular Font Types in America [New Data]
    Merriweather and Playfair Display are other examples. Take this presentation slide that uses Playfair Display for the title: You might also want to use a serif font when you’re appealing to a primarily southern cities. How much thought do you put into the fonts you use for your visual content? It’s worth taking a moment to consider which font will best communicate your information. For example, most people know that Comic Sans is a faux pas for more professional situations.
  • CONTENTLY  |  FRIDAY, NOVEMBER 17, 2017
    [Display] This Psychological Trick Can Make You a More Empathetic Marketer
    ” What’s making these channels so successful—with their hundreds of thousands of followers—is how they display an empathy for the audience’s deepest, darkest feelings. Even though I am [ redacted ] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens.
  • NUSPARK  |  FRIDAY, NOVEMBER 17, 2017
    [Display] Online Display Advertising; An Overview & Benefits
    Don’t underestimate the value of online display advertising. With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. The purpose of display ads is to get people to become aware of your brand and your message which can encourage lead capture and sales. Benefits of Display Ads. Display advertising also allows for retargeting.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Display] 3 steps to lead online marketing in tomorrow’s digital Earth
    Giant tech platforms are winning the wars in advertising revenues, content displays, and escalating e-commerce. This 30-minute webinar recording will show you how to take back leadership from the giant tech platforms, with new exponential growth publishing strategies, technology, and resources. Empowered by the amount of time and priority they receive from users, they intend to capture every relationship possible.
  • NUDGE.AI  |  TUESDAY, NOVEMBER 14, 2017
    [Display] B2B Executive On Fortune 50 + Startup Partnership Development
    Share content with your partner that displays how you add value to them. Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. Throughout the interview, we highlight key insights for: Selling to Fortune 50 Companies. Building Your Partnership Programs. Growing Your Partnership Programs. Interview With Doug Gould.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 14, 2017
    [Display] Helping CMOs Look At The Digital Space From A Human Perspective
    It's been categorized, studied, and displayed to help CMOs see things differently. If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Display] Retailers, Personalize Your Way to the Future
    Evine displays live package location information in its transactional messages, improving the customer experience and open rates. KEEP Collective sees click-through rates rise by using behavioral data to display relevant product offers. If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 9, 2017
    [Display] Bell Media Executes Digital Experiences With Engage
    The Storytelling feature was used to visually display the credited names by province. The Pinboard feature was used to organize and visually display all the contributors. Bell Media is Canada’s leading media company with premier assets in television, radio, out-of-home advertising, and digital media. They own 30 local television stations led by CTV, Canada’s #1 television network, as well as 30 specialty channels.
  • HUBSPOT  |  THURSDAY, NOVEMBER 9, 2017
    [Display] Only 7% of People Actually Trust Google's Featured Snippets
    It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. But there are instances when inaccurate featured snippet results carry greater consequences, such as when a featured snippet displays completely false information about history and current events, leading to a risk of widespread misinformation.
  • THE LEAD AGENCY  |  WEDNESDAY, NOVEMBER 8, 2017
    [Display] A Beginners Guide to CRO for B2B Businesses
    Do you display testimonials from satisfied customers? Every business owner today knows how important it is to have a website, and attract visitors to it. However, once you get them there, what are they doing? Is your website acting as a tool to help move them down the sales funnel and convert them into customers? According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates [1]. Increasing your conversion rate means a better return on investment (ROI).
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Display] Brand Launch: Creating a Brand New Professional Services Brand
    There are no storefronts or end cap displays to worry about. Branding a professional services firm comes in two flavors: 1) rebranding an existing firm or service line, and 2) launching a new one. These two approaches to a brand launch are similar in overall process but distinct in their twists and turns. Brand Launch Defined. Brand launch is the process of creating a professional services brand where none currently exists.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 8, 2017
    [Display] What to Do After You Press Record: A Formula for Videos People Love
    Display it at the bottom of the screen. You can’t just display the thing you want people to do. People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy in whatever they sell.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Display] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    On October 17, Google is slated to release an updated version of its popular Chrome browser, version 62, which will prominently display sites that do not use SSL -- Secure Sockets Layer, the technology that encrypts your connection to a website so that hackers can't intercept any of your data -- as “Not Secure.” When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors.
  • ONALYTICA B2B  |  TUESDAY, NOVEMBER 7, 2017
    [Display] Interview with Sam Hurley
    As customers, we’re constantly seeking confirmation of trust — and what better way to display authenticity to customers than by producing and distributing meaningful content as the CEO, Head of Customer Service, or any other positions that drive a brand? Sam Hurley – Managing Director OPTIM-EYEZ. Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Location: Leicestershire, UK.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 7, 2017
    [Display] The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]
    All a user has to do is to access it, and from that point onwards, the site starts tracking and displaying mobile usage on a variety of platforms, such as Google, WhatsApp, Facebook, Twitter, SnapChat and more, and is meant to better showcase how popular each of the platforms truly is. Guest post by Karthik Reddy. Since the introduction of smartphones and tablets, mobile device usage has grown tremendously.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Display] A Quick-Start Guide to Paid Content Promotion
    What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. Google’s search ads run on a pay-per-click (PPC) basis, using an auction-based system to determine when and how often your ad is displayed alongside the keywords you target. No brand can exist in a vacuum.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Display] Account Scoring with Technographics in Salesforce
    In this simple example, if you want to target all accounts using Salesforce (50 points) + Marketo (30 points), you could select all the accounts with a score of 80 (this value is displayed on all account records). Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you with quick “how-tos” on how you can leverage technographics directly within Salesforce using our HG Data for Salesforce app.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Display] The Right Technographics for B2B Technology Marketers
    In addition, we recently launched our HG Audience segments which now enable digital advertisers to hyper-target their digital display ads using technographic in hundreds of different advertising technology platforms. > The Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist. Why You Need Technographics.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Display] Using Technographics to Identify Competitive and Complementary Products in Salesforce
    In this post, I’ll show you one way you can use technographics to quickly identify and display the competitive and complementary products on your Accounts and Opportunities using HG Data for Salesforce. Now that we’ve identified our technology types, let’s create some reports that you can use to display this information on the Account object. Using Technographics to Identify Competitive and Complementary Products in Salesforce. SalesOps Insider Blog Series – Post 2.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 6, 2017
    [Display] 7 Tech Trends in Email for Marketers
    When you visit a website, fonts on the page are fetched to be displayed as the sender intended. This is a representational version wherein the heading is displayed in a different font. Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Display] How to Get More Targeted Leads (a B2B Playbook)
    Content is dynamically displayed in an attempt to move users to the next step in the funnel. . . Touch screen displays are one example of an interactive medium you can use to get attendees more hands-on, and engaging with your brand or product. . Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. .
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 2, 2017
    [Display] Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience
    Or display ads shown promoting a product to a customer who just recently purchased that very same item? Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and loyalty.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 2, 2017
    [Display] 5 Ways B2B Organizations Can Leverage User-Generated Content
    Some businesses choose to display submitted photos on a dedicated landing page, while others consistently share them on social media and publish blog posts about the projects. Many companies choose to display testimonials on a dedicated page or as part of a widget on their home or about page.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 1, 2017
    [Display] How To Launch An Account-Based Marketing Program From Scratch
    This omni-channel tracking is essential for ABM plays that include digital content like retargeting and display ads, and offline content like mailers. Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation.
  • KEO MARKETING  |  TUESDAY, OCTOBER 31, 2017
    [Display] Re-Visiting Five Major SEO Trends for 2017
    This markup assists search engines in understanding your website content so they can display information in a helpful way for users. Usually, the information displays on the right sidebar of the SERP. At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. The trends many experts identified will continue throughout the remainder of 2017 and into 2018.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 31, 2017
    [Display] What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In
    Of course, one hopes they’re sharing the roundup before leaving your site—and that’s why it’s especially important they can easily share straight from your post and the appropriate schema cards are built in to display the featured image and SEO meta description. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not?
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