[Display] Observations from the 2017 Marketo Summit
    They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).
    [Display] Congratulations to the 2017 Markie Award Winners!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile. Last night was. well it was amazing!
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Display] The Character Count Guide for Blog Posts, Videos, Tweets & More
    For Google, titles of search results are usually contained at a length of 600 pixels -- which Moz measures as being able to display the first 50-60 characters of a title tag. But other than that, it seems that the only guideline available is the alert display that lets you know, "Your [title or description] is too long," if you've entered too much text in either of those fields.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Display] 30 fascinating facts about organic vs paid social media
    Of the 1,500+ stories a person might see whenever they log onto Facebook, Facebook News Feed displays approximately 300. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Display] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    In June 2016, Facebook adjusted its algorithm to display content from users' family and friends first in the News Feed -- ahead of content from publishers and Pages. Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.
    [Display] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    That cookie data is then transmitted back to the retargeting vendor and used to display ads to that user based on the specific pages that they visit and their behavior on those pages. Terminus, on the other hand, allows marketers to proactively reach the right people at the right companies with hypertargeted display, mobile, video, and social media ads as part of a multichannel account-based marketing program. What is Retargeting?
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Display] How to Use Canva: An 8-Step Guide to Creating Visual Content
    In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally. Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.”
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Display] Five Big Ideas Shared at the TOPO Summit
    Then he displayed a slide during his presentation from the classic Dr. Seuss children’s book ”Green Eggs and Ham” to drive home that point. SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice.
  • NUSPARK  |  FRIDAY, APRIL 14, 2017
    [Display] 10 Tips to Optimize Your Account Based Marketing Program
    One of the most common symptoms of an immature ABM strategy is an exclusive reliance on display ads; conversely, the healthiest ABM campaigns are working every viable channel for the target account. Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor.
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Display] Easter Eggs: 10 of the Internet's Best Hidden Gems
    Have a look: And what's not shown here is the search bar, which when set to "pirate" displays the text, "Scour fer scallywags ports 'n' various sundries.". Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood.
  • ACT-ON  |  FRIDAY, APRIL 14, 2017
    [Display] How to Add a Personal Touch to Your Marketing Automation
    You can also use them to display personalized information. The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time. You probably have well-defined user personas, for instance. Or you segment your email messages. Or you go all the way to personalizing them as best you can.
    [Display] The results: What happened during the Subject Line Slam Dunk?
    While emojis won the popular vote in the Prelims and Semis, many email providers still do not display emojis properly. Most major email platforms and browsers will display these icons and designs, but many other systems may still show a blank symbol: Remember, it’s always important to test your campaigns. Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign.
    [Display] If you’re not embracing native advertising, your content marketing strategy is obsolete
    Most use the language of media buyers, display, and PPC folks. According to a recent study by eMarketer , US native ad spend will make up nearly 53 percent of all digital display ad spending in the US this year. By Chad Pollitt, {grow} Community Member. We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution.
  • TERMINUS  |  MONDAY, APRIL 10, 2017
    [Display] A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth
    Then we set up all the campaign parameters, including what time of day to show the ads, what sites to display them on, and custom block lists. Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus. Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone who’s not intimately acquainted with the world of marketing, it may sound like a tongue twister of buzzwords. So let’s break it down.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Display] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    Notice that the add displays the post engagement (likes, comments, shares) along with the post to encourage viewers to also engage with it. Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.
    [Display] How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women
    In October 2015, Dunham and Konner partnered with Hearst to launch a traditional website for Lenny that could complement the newsletter (and provide a permanent space for native and display ads). The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014.
    [Display] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    When you hover over a section of the pie chart, it detaches and displays the associated data. Gemalto and SafeNet’s breach level index infographic seems to be a live infographic that constantly receives and updates the displayed data. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016.
    [Display] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    When you hover over a section of the pie chart, it detaches and displays the associated data. Gemalto and SafeNet’s breach level index infographic seems to be a live infographic that constantly receives and updates the displayed data. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016.
    [Display] The Eight Best Social CRM Tools
    DISC insights can be applied and displayed in communication tools like Gmail and LinkedIn to help understand different communication styles. Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.
    [Display] Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker
    I had imagined a display of bagpipes in various stages of completion, but saw nothing resembling the instrument, in whole or part. On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree that read, “Ian McTavish Bagpipe Maker.” I slammed on the brakes and took a sharp left turn up a narrow, dirt road.
    [Display] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    These days, you can serve both display and search ads to remarketing audiences. Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. The problem is that these seemingly straightforward questions require complex and nuanced answers. Mainly because I know the person asking will try and apply the answers to their own digital efforts.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Display] How to Analyze The Performance of Your Display Ads [Free Guide]
    Contrary to what you might think, display ads and inbound marketing aren't inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating "inbound-y" display ad campaigns is proper planning and positioning. In this article, we'll cover how to define performance metrics for your display ads, set measurable goals, and ultimately analyze success.
    [Display] The 15 Best Audio and Video Editing Tools
    Sample review: “What better way to show off your product or display your latest feature than a video? According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. As noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last.
    [Display] The 6 Scientific Reasons Prospects Are Not Buying From You
    Also, displaying confidence plays a vital part in establishing trust, according to studies cited in the book. There are six reasons why prospects don't buy from you, but just one is enough to kill a sale. Preempt these objections and you'll sell more. Is your sales team meeting its quota? Surveys show that nearly half of all salespeople fail to meet their quota every year.
    [Display] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    IoT Lighting = Philips Hue Lights + Raspberry Pi : Personalize party/lounge experience with Philips Hue personal wireless lighting system displaying that attendee’s favorite color. This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Display] Back to Basics: The ABCs of a Successful E-Newsletter
    To ensure your newsletter (and emails, and website) display correctly on the myriad mobile devices out there in the world, employ a responsive design, which automatically rescales images and content to fit the screen size of the device your audience is using. Today’s post is another in my recent back-to-basics series where I dissect some of the most common digital deliverables.
  • NUSPARK  |  SUNDAY, APRIL 2, 2017
    [Display] How to Produce Content for SEO; Content Factors for High Rank
    Whether your readership supports a specific sporting team or displays a lot of national or regional pride, playing off those rivalries can greatly increase traffic to your site and compel your readers to push your content viral. Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online.
  • KAON  |  THURSDAY, MARCH 30, 2017
    [Display] Virtual Reality is NOT the same as Augmented Reality
    VR usually involves a headset of some kind (either with a built in vision system and dedicated computer or simply with the user’s smartphone as the display and compute system) to create what’s known as “immersion” This has the effect of providing a similar view as if the user were in that environment, and when they move their head, they see the space as if they had looked in that direction in the “real” world.
    [Display] 5 Website Best Practices that Produce More Leads and Faster Growth
    Displays offers throughout the site. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common. These websites are largely passive.
    [Display] What Is B2B Social Media Marketing?
    Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives.
    [Display] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more.
    [Display] What’s a Successful ABM Strategy Without Killer Content?
    For example, you could display a digital ad that says something like, “How [Your Company] Can Increase Revenue for Coca-Cola — A Custom Report” and deliver content you created specifically for that account. Editor’s Note: This is a guest post from Rebecca Smith. Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing , a B2B marketing and sales acceleration firm that delivers measurable revenue results for their clients.
    [Display] How 5 Global Brands Rely on Contently to Power Their Content Marketing
    Its three major content pillars—macroeconomic trends, investments, and culture and inspiration—are clearly displayed at the top of the blog. In the six years since Contently was founded, we’ve seen some major transformations. Facebook took over the internet, our CCO changed hairstyles every few months, and—most importantly—our clients reached new levels of content marketing sophistication.
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Display] Why Your Marketing Needs to be Data-Driven
    Leads generated through Facebook respond differently to leads generated from the Google Display Network (GDN). In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Display] How to Create Facebook Lead Ads: A Beginner's Guide
    First, customize the headline, text, and CTA for the display page of the ad. If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Display] Why Agencies Need to Take Transparency More Seriously
    In a show of solidarity, let's call out a few tactics that some unethical agencies and marketers employ in an effort to help advertisers protect their brand and marketing dollars: Display Ad Fraud. The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts.
  • TERMINUS  |  MONDAY, MARCH 27, 2017
    [Display] 7 Steps to Getting Started with Account-Based Marketing (ABM)
    Display ads. If you’re running display ads, for example, make sure you refresh your creative approximately every 45 days to prevent ad fatigue and ensure your audience is getting the most relevant, effective messaging that will move your accounts through the buyer’s journey. In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing.
    [Display] Are You Doing Remarketing Wrong?
    Higher Conversion Rates – This greater form of brand exposure typically yields higher conversion rates for display advertising campaigns. Get the Benefits, Avoid the Traps of Remarketing. Remarketing remains a clever way to connect with your website visitors who did not make a purchase or fill out a lead form. Based on parameters you define, remarketing positions targeted ads to previous website visitors as they view other websites on the Internet.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Display] 5 Ways to Use Your Blog to Test New Ideas
    Then you need to test how you are displaying the CTA. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content.
    [Display] The ABCs of A/B testing | How to base your subject lines on science
    Note 68 percent of emails are opened on mobile, and most mobile devices display only four to seven words of subject lines. When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Display] Email opens: our first sentence has more impact than our subject line
    Preview text is an extract of the first characters of the email body and displayed close to the subject line. It looks like this: A large majority of desktop, webmail or mobile email clients now display a preview pane. Some of them display more of the first sentence: iPhone Native app -which represents 33% of all emails opens – displays up to 90 characters, Outlook desktop app -6% market share- gives 35 characters.
    [Display] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    The way content is displayed and read on the screens is very different. At present, what might display well on an Apple product might not work for a Samsung device. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream.
    [Display] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized. Additionally, Google displays a thumbnail for video results. Once you’ve created high-quality, engaging videos, upload them to your site, add transcripts, and optimize display in results with metadata, schema markup, and sitemaps.
    [Display] Storytelling Is Not a Strategy
    Over the past decade, we saw a similar trajectory in display advertising and even social media. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
    [Display] Make your mark | Create your own logo in minutes
    Save it, download it, and proudly display it everywhere your customers can see it. Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Display] How Will Google’s Latest AdWords Changes Affect You?
    Read our blog What is Advanced Geo-Fencing Display and Why You Should Use It? Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Matching for close variants—including plurals, typos, abbreviations, etc.—will will be broadened to include variations in function words and word order within the next few months.
    [Display] Four Myths of Website Design
    In addition, Flash will not display well on mobile devices effectively making your website invisible. Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Done well is will be 24-hour-a-day salesperson. Unfortunately, there have been a proliferation of businesses that offer free or inexpensive websites.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Display] Why The Best Story Wins in Business
    But he was quick to nurture Matthew’s interest in drawing when he displayed artistic talent at an early age. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed. Been there, done that.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Display] Why Agencies Should Abandon Advertising and Invest in Owned Media
    In 2015 alone, eMarketer found that display ads cost companies $4.6 The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Display] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up?
    [Display] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    Also, by logging in with your email address via the official account, you could quickly mark the sessions that you were interested in, and it would be displayed in your personal calendar with all the details. At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China.
    [Display] How Overstock.com Is Winning at Retail Marketing
    The key here is to have a website that functions well, so that this multimedia content can be prominently displayed for consumer interaction. There’s a reason a great content strategy drives conversions in retail marketing: it makes it easy for consumers to move from thinking about a product to actually buying a product. In this sense, content has taken the guesswork out of how this product would fit into their lives.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Display] The Complete Guide to Starting a Podcast for Agencies
    Each platform/host will have their own ways of displaying statistics, but it’s important to remember that building an audience for a podcast takes time, so you’ll need to be patient and continue to promote. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve.
    [Display] Create. Captivate. Engage. The Art of Interactive Experiences
    The powerful display ensured that no one had to be called upon to do anything. Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
    [Display] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    For example, some companies display the name of the person visiting the site. Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Follow him on Twitter at @nirajr. Why Use Account-Based Marketing (ABM) for Small Businesses?
    [Display] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    This displays a sort of disconnect or inconsistency that marketers have when they talk about data. Digital marketing is forcing creatives to become math nerds. Put yourself in the shoes of a content marketer just five years ago, working to build out a content hub for an enterprise-scale business.
    [Display] Are Notifications Driving Us Crazy?
    4) Change how your mobile device displays are organized. How do you start your mornings? If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to.
    [Display] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile.
    [Display] 105 ways to build your email list | Tips, tactics, and best practices
    Make opt-in by smartphone effortless by displaying your QR code. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.
    [Display] Mastering modern marketing technology leadership over 2 intense days
    The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. conversion data from email, display, affiliates, etc.) We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.
    [Display] The 17 Best Photo Editing Tools
    Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Display] The 7 Elements of Graphic Design, and How to Apply Them
    When an element is displayed at a relatively larger scale than the other elements in a composition, our eyes are naturally drawn to it. Shape in Action: The humble circle has always been a popular, trusty way to display information in a clean, unified composition. Space in Action: In this poster from designer Jonathan Lawrence , the text "March Madness" is displayed with unconventional spacing, adding some unexpected visual interest to an otherwise minimal design.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Display] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    Like Snapchat Stories and WhatsApp Status, Messenger Day displays users’ ephemeral messages in a vertical list. “If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day.
    [Display] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Negative keywords, meaning keywords that will not display your ads, are equally important because they prevent advertisers from wasting ad spend on keywords that are not relevant to their business or their audience. Using negative keywords can help improve click-through rates and ultimately save money by not displaying ads for certain searchers. One of the most important parts of a search marketing program is selecting keywords.
    [Display] 7 SaaS KPIs You Need to Track in 2017
    And for those still in the startup mode, it can display the value of your company to investors. This metric displays the health of your marketing program, so you can invest in programs that are working well or change campaigns that aren’t. The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019.
    [Display] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Picreel allows you to display customized exit offerings depending upon what they did and how they interacted on your site.” — Express Writers. Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Display] How to Drive PPC Ads With Interactive Quizzes and Assessments
    WordStream defines PPC ads as: An online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. The advertisers place bids on terms or keywords they want their ads to be displayed alongside. You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something.
    [Display] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    The Search Monitor platform provides real-time advertising intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on SEM, SEO, local search, display, mobile, PLAs, and shopping engines.
    [Display] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    That means that for both horizontal and vertical orientations, video can be formatted and displayed in full-screen, making it a more versatile form of video content than orientation-specific recordings. Of course, the goal is for these videos to be widely consumed on Snapchat, which is the perfect platform for displaying Spectacles content. Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Display] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    There are two types of TrueView ads: In-Display Ads. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. These ads appeared after performing a YouTube search: This display ad appears as a related video on the right-hand video sidebar: Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear.
    [Display] Why the false dichotomy between adtech and martech is dysfunctional
    Tools for programmatically purchasing display advertising, such as demand-side platforms (DSPs), are considered classic adtech. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech.
    [Display] CaliberMind Offers B2B Orchestration with a Twist
    These can be loaded into the CRM database or displayed in a window on the CRM desktop. Individual-level reports can display details down to the level of single emails or Web visits. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data.
    [Display] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. If you do, you’ll end up under supporting paid search (and display, email, etc.) This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Display] The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side
    For B2B marketing professionals looking to revitalize their brands in 2017, LinkedIn’s transformation offers two major lessons: Put Your Company on Display. Find for me the marketer who, at a young age, proudly declared, “I want to grow up to market IT solutions for manufacturing brands at scale.” ” Find for me a first-year marketing major who is passionate about creating the perfect funnel to capture middle-management-level real estate developers.
    [Display] The 14 Best Personal Productivity Tools
    Each window can have its color, size and display changed, they even clamp themselves to each other and to the sides of the desktop. Qlock will even display RSS or Atom feeds and update them automatically throughout the day to help you keep on top of news and events around the globe, without even having to open a browser, and you can attach notes to any city to keep track of phone numbers and reminders.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Display] The Silent Marketing Roadblock – Choice
    Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed. But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. The psychologists set up a display table featuring 24 varieties of gourmet jam on the first day.
    [Display] Organic vs paid social media: 12 myths vs realities
    Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.
    [Display] An introduction to ecommerce APIs for non-developers
    By doing so they achieved two goals: They tamed the integration challenges faced by developers who are working on creating new content experiences, e.g., how to separate the content from the display. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized.
    [Display] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For account-based marketing , AI can tailor a website to specific customers ranging from ad copy to the content displayed. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m.
    [Display] The Do's and Don'ts of Infographic Typography [Free Guide]
    If you don’t know much about typography, here’s the biggest thing you need to know: there are three main categories of font families: serifs, sans serifs, and display fonts. Display font families are fonts that are more playful by design. Generally speaking, most designers agree that you should really only use display fonts as headers to set the mood and theme of your design. Some popular display fonts include Lobster, Alfa Slab One, and Unica One (see below).
    [Display] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    This was behind display advertising (75.9 Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. The “Mobile Marketing Trends 2017” report from MobileBridge has discovered that this year, 70 percent of marketers intend to “somewhat” or “significantly” increase their budgets to execute their mobile strategy.
    [Display] Turn email pains into gains: Our new editor can help
    If you’re unhappy with the way your message displays on mobile, you have the ability to go back and tweak the overall design until it’s perfect. Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. From finding the time to manage and build campaigns to simply making sure that your emails are user-friendly and readable, there are a lot of moving parts.
    [Display] The 26 Best WordPress Plugins
    A social sharing plugin that won’t slow down your site; display customizable sharing buttons with social proof (including tweet counts), plus features for Pinterest image sharing, custom tweets, Twitter cards, popular posts, and analytics integration. Add multiple versions of an article title that will be randomly displayed in any post list. WordPress is far and away the most popular content management system (CMS) for websites.
    [Display] Why Agencies Should be Using Custom Facebook Audiences
    This effectively eliminates excess spend on displaying ads to people who already made a purchase. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group.
    [Display] Where Retailers Fall Down: Mobile Marketing and Newsletters
    Meanwhile, retailers that are finding success in the digital space are spending enormous amounts just to keep up with the pace of advertising in the search and display worlds. Digital marketing for retail brands is about as close to the Wild West as it gets.
    [Display] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    A connected system would be able to show where and when a customer picks up an item, which will go a long way to improving displays and the flow of foot traffic. First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. For those in retail marketing, that was already scary.
    [Display] The 21 Best Content Curation Tools
    What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. You can use Tint on a TV monitor to display the event’s official Facebook feed, the speaker’s Twitter feed, a sponsor’s Instagram photos, or even tweets/photos your attendees are sharing via hashtags that you specify.” — Inspire to Thrive.
    [Display] Knowledge management in the age of social media
    The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content.
    [Display] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Display] What Makes Act-On Different?
    And talk about easy: Act-On lets you build fully responsive emails and landing pages that display just as you want them to on all devices, with a simple, intuitive, drag-and-drop interface. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment?
    [Display] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Google’s release of its Daydream headset is pushing what seemed like a stalled momentum, and some brands, like Jaguar, Volvo, and The New York Times , have made forays into VR programming where the user can, for instance, take a test drive using their phones as the base display for the VR headset. Nailing down marketing trends is targeting something that’s ever-moving.
    [Display] 5 Retail Marketing Trends to Watch in 2017
    Additionally, some companies, such as BlueSmart luggage , are experimenting with live chat options via in-store tablet displays so that if their products are part of a department store, a consumer can still get specialized help from the company directly. The first half of the first quarter of 2017 has come and gone, and while consumers might be reneging on their resolutions, marketers aren’t afforded that luxury for their campaigns.
  • KAPOST  |  FRIDAY, FEBRUARY 17, 2017
    [Display] How Commvault Conquered Content ROI [Video]
    Displays the power and success of all your hard work, proving to leadership and internal teams that your department matters. How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue. Measuring ROI is key. Without ROI, even high-performing teams risk losing out on people and budget.
    [Display] New features not to miss: A/B testing, HTML previewing, and more
    Every email client displays HTML a little bit differently. With Inbox Preview for HTML Editor, there’s no need to send multiple test emails or go to an outside application to see how your messages will display. Now VerticalResponse shows how campaigns will display on specific email clients and mobile devices such as Outlook, Gmail, an iPad, and many more. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up.
    [Display] 75 Interactive Infographic Examples to Inspire 2017
    A fascinating display of the internet's most liked and linked articles. Gears, cars, and other moving parts are used to beautifully display various interesting facts and statistics about the area. Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. .
    [Display] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Display them prominently on your website, and use them as powerful social proof to boost confidence. Offer decision-stage content in the form of display ads to keep your brand and benefits in front of your prospects, even after a demo. With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?
    [Display] Set up your email campaign: VerticalResponse’s new editor makes it easy
    You’ll then see a page that displays how many email addresses were imported or not imported. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. In this edition, we show you how to create a contact list and schedule campaigns. Creating an email list.
    [Display] 4 Value Selling Tools to Move Leads Down the Funnel
    At the middle of the funnel, your prospects have the right demographics and behavior, have engaged with you, and have displayed buying intent. Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle.
    [Display] The 29 Best Social Media Monitoring Tools
    For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.
    [Display] 13 Web Design Trends to Watch in 2017
    Design director Will Geddes displays samples of his work in this unexpected collage of overlapping images. Taking classic minimalism to the extreme, some designers are defying conventions of what a website needs to look like, displaying just the absolute bare necessities. The landscape of web design is constantly evolving.
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