Webbiquity
MAY 25, 2021
YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. It’s a very visual kind of business, so it works well in that sense; enterprise software, not so much.
Convince & Convert
MARCH 18, 2015
Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. Some of them will be disintermediated. I believe it’s overbuilt. Shots fired.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Choozle
AUGUST 29, 2021
Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years.
The ROI Guy
OCTOBER 22, 2010
In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. This has reduced friction for early adopters.
Chris Koch
NOVEMBER 7, 2012
I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.
chiefmartech
JANUARY 31, 2018
Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. On the advertiser side there is fraud and poor targeting and reporting. On the consumer side, there are privacy issues, malware risks, and the annoyance of being the recipient of poor targeting.
Convince & Convert
NOVEMBER 1, 2011
Obviously the publishing business is disintermediated, and we understand that. I don’t think it’s probably a net positive as a people or as a society, but I’ve thought a lot about, “gee, is a book too much sandwich to ask people to eat?” But is long form publishing counter-cyclical? Brian: Wow.
Expert insights. Personalized for you.
336 
Let's personalize your content