Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. In the end, it is this type of change that will bring forth the full promise of social business and make them more effective.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

ViewPoint

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. Brian: Wow. Brian: Yeah.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

NOVEMBER 4, 2010

From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. Latest Research.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

chiefmartech

JANUARY 23, 2017

Then, it was “social media.” Customers will use social media platforms like Steem where attention and participation are rewarded and earned. Doing this now is like taking out an insurance policy against disruption or disintermediation. In the mid 2000s, it happened again. Attention won’t be free.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Metadata

FEBRUARY 22, 2021

The internet is about disintermediation. Mike Volpe: I think we were fortunate that we were marketing to marketers in the age of the Internet, and personalization, and social media and self publishing was coming alive. It’s interesting. But the first rep who wanted to do some partner deals, we told him no.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 Dive Deeper: 7 Ways to Leverage AI in Social Media Marketing.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Biznology

MAY 13, 2013

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). Photo credit: lierne.

Media 80

Media Public Relations Disintermediation Work Management 80

Walker Sands

MARCH 25, 2020

Obama’s campaign took the application of data science to unprecedented heights, and before I knew it I myself had become emotionally invested in the campaign, successfully pulled in by the campaign’s use of targeted social media messages. Digital media is one of the most powerful tools in a campaign’s toolbox now.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52