The ROI Guy

MAY 18, 2017

The top four reasons Gartner found for “No Decision” were: Lack of satisfaction with potential solutions or providers (35%), Project or solution costs exceeding the budget (34%), Business and/or technical risks deemed too high (31%), and Concerns over ROI (30%).

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Engagio

JANUARY 9, 2017

No longer can ‘leading’ goals like clicks or eyeballs to MQL’s be the focus believing that they will lead to revenue and satisfaction. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Buzz Marketing for Technology

JUNE 27, 2008

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 28, 2008

expressed satisfaction goodness â?¦ Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Because, in the past: External, People like youâ?¦ universal VS criteria of â?¦ qualityâ?? Autonomy â?¢

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100