The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Powered by Blogger.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Templates and models for creating high-context stories and narratives. Templates, models and self-study modules for improving observation, listening and attention skills (e.g. Hans Henrik.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100