Martech
MARCH 21, 2024
The DOJ — and the fifteen states and District of Columbia who have joined the suit — accuses Apple of responding to the threat that cheaper smartphones might “disintermediate” the iPhone, not by offering competitive prices but by making it difficult and expensive to quit the iPhone ecosystem. In the U.S.,
Webbiquity
MAY 25, 2021
YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. When it comes to B2B versus B2C marketing, the number one difference is audience intent. public broadcast models.
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Trade Press Services
MARCH 11, 2024
It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Search used to drive a lot of audience directly to the publications but now they’re coming up with technology that you don’t necessarily need to go to the publication site to get the information.
Convince & Convert
NOVEMBER 1, 2011
Obviously the publishing business is disintermediated, and we understand that. I guess what I’m saying is it comes down to intent and the ability to know what it is that you want out of those relationships and then design the programs and find the right people that will help you execute, at least according to plan. Brian: Wow.
6sense
FEBRUARY 14, 2022
As inventory moves through programmatic channels, it disintermediates the relationship between the seller and the buyer — and it makes it a lot easier for someone with fraudulent intent to step into the middle of that. It has, but the programmatic environment that’s emerged in recent years has made it worse.
Heinz Marketing
FEBRUARY 8, 2021
Every strategy is intentional, every purpose is measured. The second piece is the predictive and AI capabilities, so that you can use intent data to know who’s in market, which companies are actually saying, “Hey, now’s the time to call me. And where most focus on activities, we focus on outcomes. Paul: Okay.
Metadata
FEBRUARY 22, 2021
The internet is about disintermediation. His intent is so good, he wants the best for me and to see the best for me. It’s interesting. But the first rep who wanted to do some partner deals, we told him no. We said, “This is a bad idea. Come on, at SaaS? That makes no sense. That’s old school.
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