Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.”

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Data Driven Marketing: 7 Trends To Change Your Customer Relationship

Modern Marketing

The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. Multiscreen behavior generates important data to understand the consumer’s profile and personalize the offering.

How Do You Market Something That’s Worthless?

Chris Koch

are immune to this kind of disintermediation? The missing piece of the puzzle that fell in place for me as I listened to him talk was that since the World Wide Web came along we have been continuously training generations of people to do things themselves and in collaboration with others. I come from an industry (publishing) where the cost to produce the product has dropped to zero.

What’s Changed, What Hasn’t in Media Relations

Biznology

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Photo credit: lierne.

Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Photo credit: Wikipedia. When Web 1.0

Social 180

Who is teaching the CMO how to sell?

ViewPoint

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. This disintermediation with sales has effectively given control of the sales cycle to the buyer.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success.

Eye-Opening Sales Advice That Will Make You Question Your Strategy

Leadfeeder

Most sales organizations are opportunity-starved because they are passive, believing that inbound marketing is going to generate enough opportunities and falling under the spell of acquiring opportunities without having to put forth the effort of making calls. This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization.

Hello News Releases; Good Bye Press Releases

Marketri

According to David Meerman Scott, “The media have been disintermediated. Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle.

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Senior Analyst, Demand Generation Practice, TOPO. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. To say account based strategies were prominent in 2016 is an understatement.

Eye-Opening Sales Advice That Will Make You Question Your Strategy

Leadfeeder

Most sales organizations are opportunity-starved because they are passive, believing that inbound marketing is going to generate enough opportunities and falling under the spell of acquiring opportunities without having to put forth the effort of making calls. This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization.

Eye-Opening Sales Advice That Will Make You Question Your Strategy

Leadfeeder

Most sales organizations are opportunity-starved because they are passive, believing that inbound marketing is going to generate enough opportunities and falling under the spell of acquiring opportunities without having to put forth the effort of making calls. This pull to be more transactional is driven by deep, tectonic economic shifts like commoditization, disintermediation, and globalization.

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. Diagnostic advice – almost like a doctor, today’s better agents are assessing buyer / seller needs: asking the right questions to guide the buy or sell decision making process and generate better outcomes.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Disintermediation (3). Best of B2B Marketing for September 2010.