gatekeeper writing Disintermediation Related Topics 
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.
Expert insights. Personalized for you.
100 
Let's personalize your content