Lewis DVorkin: Content Marketing or Advertorial?
B2B Memes
AUGUST 10, 2012
As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. True enough.
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