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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Create learning opportunities Developing lectures, online classes or workshops to share industry tips and tricks is another way to engage others and increase your brand’s profile. Stay on top of your website and keep the pages current and fresh.

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Does brand marketing still matter in the digital age?

Biznology

Digital marketers (including me) have criticized the old “brand awareness” game, where that was the only measurement we focused on to show that our marketing is any good. But don’t let that focus on measurement lead you to the conclusion that brand marketing itself is unimportant.

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Search Marketing by the Numbers

Biznology

I quickly explained that with offline marketing, it isn’t always easy to know what marketing tactics affect sales, unless you are doing direct marketing. I know that there is a lot of knowledge required to do search marketing right, and I don’t mean to minimize that.

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Why Customer Personas?

The Customer

Marketers need a data-driven but holistic approach like customer personas to refine strategy, direct marketing execution and educate other stakeholders ? Even better, personas help to guide strategic decisions with financial metrics like spend or customer lifetime value. such as sales and executive teams ? about customers.

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QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

QuanticMind

Top adtech and martech companies from around the world are jetting to Boston for the Direct Marketing Association’s revamped and retitled &Then conference at the Boston Convention and Exhibition Center from October 4th to the 6th.

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DSA Annual Meeting 2017: 5 Can’t Miss Events

distribion

This year’s event promises to be all about you with educational sessions, workshops, special events and more geared towards the limitless opportunities, entrepreneurial spirit and imagination that direct selling brings. Training and recruiting correctly is key to long-term direct selling success.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. As almost everywhere in Holland, professional people all speak English.

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