Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Digital B2B Marketing

JUNE 26, 2012

Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. Are you referring to awareness of your brand or company name?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Marketing Insider Group

DECEMBER 13, 2022

However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Zoominfo

OCTOBER 13, 2023

Telephone marketing to other market participants if their implied consent can be presumed. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable. Note: The above article is for informational purposes only.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. Direct Marketing as a Legitimate Interest. In fact, the GDPR states that the “processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” Be sure to do your own homework, though.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

DiscoverOrg

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MAY 25, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Zoominfo

SEPTEMBER 25, 2019

In other words, we wanted to offer value while also keeping our brand front of mind. In other words, this campaign was a great investment. Topline has been able to make outbound marketing a key component to the growth of our business. Here are some key takeaways that might help you with your own direct marketing strategy.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

OCTOBER 15, 2020

B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts. Additionally, Clickagy’s Privacy Clusters innovation creates a 100% cookieless tracking and activation technology that increases scale while offering a future-proof cookie replacement technology.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Word of mouth is all about our reputation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Anyword

FEBRUARY 9, 2022

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. After the glamor of Ogilvy, we take a slightly different path to Gary Halbert, an extremely successful copywriter and expert at direct marketing. Mish takes us on a journey into the words and methods that create connection.”

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. In fact, the GDPR states that the “processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.”

Planning 100

Planning Opt-out Opt-in Paid Search Agency 100

SmartBug Media

APRIL 9, 2020

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Scoop.it

JULY 12, 2022

Email marketing allows you to send more targeted emails, resulting in higher open and click-through rates. According to a study from the Direct Marketing Association, marketers who used segmented campaigns saw as much as a 760% increase in revenue. Image Source ). ???? ” This type of language is straightforward.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

PureB2B

MAY 30, 2022

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Stevens & Tate

MARCH 8, 2022

You’re less likely to reach Millennials using email or other direct marketing methods. Word-of-mouth is crucial to building their brand trust. They tend to be more interested in finding relevant content than other generations. They’re also distrustful of commercial advertising and value integrity and authenticity.

Generation 123

Generation Brand Identity Branding Peer-to-peer 123

Outgrow

AUGUST 11, 2020

Using pronouns like ‘I’ and ‘you’ add a touch of personalization to your subject lines, giving consumers a feeling they are communicating with a real person, and prompting them to click on the message: Don’t capitalize every word in your subject line. Use Powerful Words in Your Headline. Group #1: FOMO-Connected Words.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Zoominfo

SEPTEMBER 25, 2019

In other words, we wanted to offer value while also keeping our brand front of mind. In other words, this campaign was a great investment. 6 Takeaways from These B2B Direct Mail Campaigns Topline has been able to make outbound marketing a key component to the growth of our business. That’s okay! Consider the environment.

Paid Content 100

Paid Content Campaigns Examples B2B 100

Martech

FEBRUARY 17, 2023

.” An established Google partner Adswerve is a long-standing Google partner, providing services related to Google products to agencies, analysts, marketers and publishers. “My focus has been primarily on the search side of things, but of course I’ve touched the GCP side of things.”

Marketing AI 107

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 107

Hubspot

APRIL 25, 2019

Additionally, here are some of Amazon’s title formatting rules: Capitalize the first letter of every word (except for words like “and”). Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Leave out details like color or size if irrelevant to the product.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

NOVEMBER 10, 2020

One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email's subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap. Email Spam Words to Avoid. Buy direct. Direct email. Direct marketing.

CAN-SPAM 101

CAN-SPAM Terms and Conditions Click Rate Trigger Marketing 101

Writing on the Web

AUGUST 21, 2014

Think jazzy, vivid wording; avoid hype, yet do not understate. Avoid non-assertive words, rather, go for earth shattering. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. Other times a good hook works better. Finding the __That is Uniquely You.

Business 100

Business Sample Business Blogging Budget Programs 100

Trade Press Services

OCTOBER 2, 2023

In fact, according to a survey by the Chief Marketing Officer Council , customer referrals are the most valued source of leads at 54 percent, with e-mail and direct marketing coming up second at a mere 14 percent of the pie. Feedback from reputable sources can alleviate concerns and sway purchasing decisions.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Stevens & Tate

SEPTEMBER 6, 2021

Email is one of the most effective marketing platforms in the world today. Marketing is based on judging books by their covers, thus attractive email subject lines are crucial. The choice of words used in the subject line has a huge influence on the readers and determines whether the hard work devoted to writing the email is fruitful.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

PureB2B

MAY 30, 2022

In other words, you can’t spam prospects with emails they don’t want. Legitimate Interest: There is a direct quote in the GDPR regulation that says, “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.”. Right to be forgotten.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Metadata

JUNE 24, 2021

I’ve been studying Kim’s work for years, after all — transcribing her words, analyzing her logic — and now I had a chance to speak with her one-on-one. I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Please enjoy: The 40/40/20 Rule of Direct Marketing.

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102

KoMarketing Associates

NOVEMBER 13, 2013

It does all of this based on the words and phrases said on the call. Think about it this way: Call tracking tells marketers what happened before the calls (i.e. Gartner says that more than 420 billion words are spoken each day on business phone calls. McKay Allen is the Inbound Marketing Manager at LogMyCalls.

B2B 120

B2B Landing Pages Leads Lead 120

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

DECEMBER 3, 2013

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. In other words, do they know me now?

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Sharpspring

NOVEMBER 15, 2021

What was actually happening wasn’t direct marketing, which is measured, and you can look at your attributions. It was brand marketing. Seth Godin on having the last word. You know, marketers always want to have the last word and we never do. The customer always has the last word. .

Paid Search Agency 56

Paid Search Agency Advertising Agencies Thought Leadership Webinar Metrics 56

ViewPoint

SEPTEMBER 24, 2013

Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?". In other words, if you are waiting for BANT, you are waiting to become column fodder. By Dan McDade.'

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

DotDigital

OCTOBER 27, 2021

But don’t take our word for it, here is what are customers have to say: “The Dotdigital support team has been exceptional by supporting Caruso’s with technical and strategic advice regularly. Keeping up the momentum, Dotdigital has now introduced two new options to contact support – WhatsApp and Facebook Messenger!

Paid Search Agency 59

Paid Search Agency Top of Funnel Multi-Channel Lead Ranking 59