markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. cost center rather than viewing it as an asset that creates revenue. cost center rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I believe that most of our colleagues in finance don’t fully understand marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. billion by 2023.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MB) Whats the proper role of marketing? What’s your view on the use of email? MB) Whats the proper role of marketing? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. Social network connectivity is becoming the post-modern email newsletter. (For

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Marketing Edge podcast.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to podcast on trigger events (File size is 5.58

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data).

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most marketing metrics are like driving a car by looking in the rear view mirror (yes, another car analogy!).

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can marketing do to help? Whats the proper role of marketing and sales in these plans? What’s your view on the use of email?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. You’re thinking that I’m crazy. But, I’m not. Thanks for the great video.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Magisto

MARCH 31, 2019

A customer may find your business on social media, on a review website or via word of mouth. Direct Marketing (mail, email, phone, subscription) A total of more than 150 million direct mail promotions were sent out in 2015. 81% of businesses use video as a marketing tool. Touchpoints. More than 2.5

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? link] jeff_molander Fascinating, Mike.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. How much money should we be pulling from the email budget, to support social media?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 14, 2010

Having said that, I really like your point of view. Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Hubspot

SEPTEMBER 12, 2019

The goal is to bring what you offer to customers in your marketing. Push Marketing Strategy. Also known as direct marketing, push marketing is a form of general advertising. To amp up his pull marketing strategy, Luis focuses on SEO for his online marketing to make his system discoverable to his target market.

POS 77

POS Paid Search Agency Word of Mouth Marketing & Strategy 77

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Convince & Convert

SEPTEMBER 8, 2010

Inevitably the cash spent to get the deal done reorients the view everyone has of their new golden goose. I disagree with your view all these changes and additions are good for Brands or Marketers. The Live Feed and Social Graph is what they are selling marketers on. It is making things much worse. And its a failure.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Now They’re Just Sound Bites « Direct Marketing Observations [.] Keep up the good stuff. Loved this post.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Ambal's Amusings

OCTOBER 8, 2009

However, at times there are differences in how marketing and sales use the customer's story. Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Jonathan Kranz's Tip.

Case Studies 100

Case Studies Case Study Activities Studies 100

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B marketers need to do more for their sales team than just throwing leads over the wall. This is an opportunity for marketing leaders to shine.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. By viewing the sales team as their customer it felt more natural to seek feedback just like they were already doing with their external customers.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Anteriad

APRIL 25, 2023

Bounce rate Bounce rate is a measurement of the number of visitors to a website who leave after landing on the home page, without clicking to view any other pages or content. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

MARCH 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Treating Your Fans Like Cattle Why Social Supports Email in the Interactive Marketing Hub Does Your Facebook Page Have a Pulse?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Anteriad

APRIL 25, 2023

Bounce rate Bounce rate is a measurement of the number of visitors to a website who leave after landing on the home page, without clicking to view any other pages or content. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84