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B2B: Where Social Media Meets Direct Marketing

Biznology

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms.

Insiders

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. So what is marketing going to do now?

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

ViewPoint

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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What Is Media Relations?

ClearVoice

The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments. What is media relations? Media relations is a form of public relations. Measuring the impact of media exposure takes time.

Media 90
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The 10 most fascinating people in B2B marketing in 2016

Biznology

When asked about her proudest career moment, she doesn’t talk about having built the very first B2B database for a hotel chain ( Hyatt ) when she was 28, or having been named Chicago’s Direct Marketer of the Year. and Chief Data Scientist at D&B , is a geek’s geek with the wit and timing of a late night television host.

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Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

“Elijah Masek-Kelly is an experienced Content Marketing Professional with a wide range of expertise and tactical knowledge. . He prefers to create content that is focused, practical, and serves a direct marketing purpose. Broadcast media, advertising, news, and television . Executive leadership, coaching, and training .