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B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Theres some great comments from other marketers too. Just scroll down the page a bit.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Company SWOT analysis (OneSource). Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Review your marketing budgets line item by line item, and review activities that are considered unnecessary spending or have not worked to support your brand or lead generation strategy, and remove/optimize those older approaches. Do a SWOT analysis. Develop or substantiate your brand. Evaluate your position in the marketplace.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Discuss common concerns raised by potential customers and how the sales team is addressing them and develop solutions together.

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The Importance of Hiring an Integrated Marketing Agency

Stevens & Tate

It’s why many companies will work with a marketing agency instead of trying to do it themselves. However, you’ll find that most marketing agencies focus on specific types of advertising. For example, some agencies focus on direct marketing, while others focus on building websites.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Are You and Your Customers Hungry for Social Media? Wednesday, June 9, 2010. What was Linkedin Thinking? Wednesday, July 14, 2010. Paul Gillen ( @pgillin ).