B2B Marketing Directions

NOVEMBER 15, 2020

The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunderman Thompson Commerce.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

sagefrog

DECEMBER 6, 2023

This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Direct Response Coach

NOVEMBER 5, 2014

These are all important parts of your marketing and [.]. The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

DECEMBER 3, 2013

appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The best part is that over time that same [.] The post How do you qualify an inbound lead?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Leads Lead 100

Direct Response Coach

NOVEMBER 26, 2013

The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Website traffic and “vanity metrics” (friends, followers, “likes”) are the most common metrics marketers use to measure the business impact of social media. The CMO Survey ). 21 Social Media Marketing and Advertising Stats and Facts. The CMO Survey ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

chiefmartech

APRIL 21, 2020

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. Marketers and operations leaders are more process oriented, while analytics experts and makers are a little more technology oriented.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

MAY 24, 2023

. “Is this person a daily user, so they can give you candid feedback; or is this the product owner, based on a specific product like Salesforce or Adobe; or is this person the leader of a category of products like advertising solutions or direct marketing channels?” Take the 2023 MarTech Replacement Survey Get MarTech!

Paid Search Agency 102

Paid Search Agency Ad Building Advertising Agencies Planning 102

markempa

JUNE 9, 2005

» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. Everyone who participates in the survey will receive a complimentary Executive Summary of the results.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Make a new plan, Stan What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

illumin

MARCH 5, 2024

In addition, a consumer trend survey conducted by Hubspot suggests that 84% of marketers expressed that data privacy changes affected their strategies in 2023, resorting to various alternatives such as social media targeting, collecting first-party data, Google Topics API, contextual advertising, and universal identifiers.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). This helps in content marketing and customer education. Feedback and surveys.

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Binary Demand

MAY 17, 2023

According to the Direct Marketing Association (D.M.A.), To target your B2B email audience effectively, you can use the following three creative ways: Survey questions – Conducting surveys can gather valuable information that can be analyzed to understand your audience’s preferences and behaviors better.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Webbiquity

FEBRUARY 16, 2016

B2B product marketing budgets are expected to increase on average 3.1% next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Point

OCTOBER 22, 2013

Describe your offer in terms that imply a benefit to the prospect: an “in-person ROI analysis”, “network performance audit”, “benchmark survey”, etc. Excerpted from “The High Tech Direct Marketing Handbook.” So don’t call it a meeting. Be specific.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Sword and the Script | B2B

SEPTEMBER 29, 2020

Mr. Schultz pens the Email Insider column and newsletter for Media Post and often reports on surveys and reports. Businesses are sending more email Email marketing remains one of the most effective B2B marketing channels. Businesses are sending more email Email marketing remains one of the most effective B2B marketing channels.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Another result of the survey I particular welcome seeing is of those who exceeded their goals, nearly 94% researched drivers and motivators.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Stevens & Tate

APRIL 18, 2024

Key components should include: Market Research : Market research is critical in grasping the dynamics of the local market and identifying the specific preferences and needs of your target audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

chiefmartech

JULY 27, 2017

I know, you get asked to participate in a ton of surveys. But if you like the content of my blog, and have ever found it helpful, I’d personally ask you to participate in this survey: Marketing Organizations in the Age of Martech. But indirectly, martech also changes the way the rest of marketing is able to function.

Work Management 66

Work Management Aggregators Customer Surveys CMO 66

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Trade Press Services

OCTOBER 2, 2023

In fact, according to a survey by the Chief Marketing Officer Council , customer referrals are the most valued source of leads at 54 percent, with e-mail and direct marketing coming up second at a mere 14 percent of the pie. Feedback from reputable sources can alleviate concerns and sway purchasing decisions.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Tony Zambito

JANUARY 3, 2016

Incorporating Survey Data. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. While there may have been redundancy in previous surveys , this particular survey is devoted to understanding the best practices associated with buyer persona development.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

OCTOBER 26, 2015

A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. No longer will surveys or attempting to understand buyers within a win/loss context suffice.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Leadspace

AUGUST 1, 2018

Here are three particularly significant advantages of direct mail marketing: 1. First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% It’s super-effective. response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

markempa

NOVEMBER 19, 2012

In the chart above, the darker bar on the left shows response to the “greatest volume” survey question, while the lighter bar on the right shows response to the “conversion rate” question. Start with SEO and Email Marketing. This survey was fielded internationally. Click to enlarge. Click to enlarge. Reality-based metrics.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Marketing Craftmanship

OCTOBER 9, 2016

If you’re not having a continuous, two-way conversation with current, prospective and former customers, then you are flying by the seat of your pants, marketing-wise. And you can’t rely exclusively on surveys to gain that market intelligence. Be ruthless in your evaluation of all marketing activity at all times.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Tony Zambito

JANUARY 29, 2017

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

The Point

OCTOBER 7, 2010

A direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. A survey invitation generates much higher response rates compared to say, a free trial offer. All can be used as direct mail offers. The first of those variables is offer.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Canadian Marketing Association

MARCH 23, 2018

Eight Ways AI Will Be Used in Marketing in 2018. Real-time behavioural indicators… dynamic segmentation… customer-directed marketing… fewer campaigns with higher ROI… learn about these and other Artificial Intelligence (AI) applications that will be at the forefront of major developments in marketing in 2018.

Marketing Management 48

Marketing Management Thought Leadership Paid Search Agency Marketing & Strategy 48

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. UK marketers plan to invest in Direct Display and Mobile, while those in the US look to invest more on Email and Direct Marketing.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Rev

APRIL 12, 2023

In 2021, a global survey of B2B companies revealed that most had seen moderate success from their account based marketing (ABM) strategies. This allowed them to direct marketing efforts with industry-specific campaigns, such as webinars and whitepapers. More than 1 in 5 even reported strong returns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. This was an unscientific survey of approximately 30 people, but the results were stark. Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. This was an unscientific survey of approximately 30 people, but the results were stark. Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” by Matt Brooks.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100