Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? She is also adept at content marketing, international web marketing and social media marketing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Casey Hibbard's blog Stories that Sell.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The smaller companies in the study (those having less than $250 million in revenue) increased digital advertising spending by 9.3%

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). Jonathan Kranz.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Porch Group Media

JANUARY 25, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Because people do purchase different things at those points.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Vision Edge Marketing

JUNE 21, 2018

However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement method is actually not the best way to quantify the impact of Marketing on the business. We’re here warn you: Trying to measure Marketing ROI is a trap!

ROI 173

ROI Planning Class Work Management 173

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. According to Content Marketing Institute, 80% of B2B marketers utilize content marketing for lead generation.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Blue Flame Thinking

MARCH 7, 2023

The platform’s team considers criteria like the variety of digital marketing services offered, client reviews, case studies, past recognitions, and more. They then rank the companies to feature service providers that “demonstrated true excellence and dedication.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Case Study 52

Onalytica B2B

NOVEMBER 1, 2016

Moz conducted a bi-annual study into Google’s ranking algorithm, identifting web traffic as being the fifth most important factor in determining your SEO ranking. Whilst not always obvious, working with influencers is a different approach to marketing and advertising. ORGANIC, SUSTAINABLE WEB TRAFFIC.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Vision Edge Marketing

FEBRUARY 21, 2019

For Motion Computing who produced advanced mobile-enabled technologies to adapt productivity solutions to the way people work, focused on driving innovation based on the market and customer’s needs. They felt direct market input was vital to the company’s understanding of feature sets and functionality priorities. Definitely!

Research 101

Research Work Management Paid Search Agency Marketing Management 101

illumin

MARCH 5, 2024

This creates the need for cookieless mobile marketing : a way to target mobile device users without tracking them via cookies. In fact, a study by Kortx suggested that Safari is a default mobile browser for the majority of iOS users and therefore, already functioning as a cookieless mobile browser.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

DECEMBER 8, 2023

Q: How did you get from studying journalism into marketing management? They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams. It was really a direct marketing effort. Now look where I am.

Merchandising 82

Merchandising Work Management Thought Leadership Marketing Management 82

Sword and the Script | B2B

SEPTEMBER 29, 2020

Businesses are sending more email Email marketing remains one of the most effective B2B marketing channels. Some 94% of marketers put email in the top three. That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. Give our services a try.

Relevance 98

Relevance Email Marketing Paid Search Agency B2B Marketing 98

Leadspace

AUGUST 1, 2018

First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% According to the same study, emails on average achieved response rates of just 0.12%! response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Stevens & Tate

APRIL 18, 2024

Key components should include: Market Research : Market research is critical in grasping the dynamics of the local market and identifying the specific preferences and needs of your target audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Scoop.it

JULY 12, 2022

Email marketing allows you to send more targeted emails, resulting in higher open and click-through rates. According to a study from the Direct Marketing Association, marketers who used segmented campaigns saw as much as a 760% increase in revenue. Image Source ). ???? Image Source ).

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

The Customer

MAY 3, 2021

A new study reveals how companies can use empathy to help their consumers feel more connected at a time when so many of us feel isolated. personalization, according to “Human Connections in Crisis,” a study by the global customer experience leader Genesys and market research firm Savanta. by Ginger Conlon.

Brand Identity 52

Brand Identity Branding Thought Leadership Paid Search Agency 52

Only B2B

MAY 22, 2020

Before deciding on a company, you must first go through their portfolio, recent case studies, and testimonials. In the United Kingdom, membership of the Direct Marketing Association (DMA) is a testament to the standing of telemarketing companies and showcases their standing within the industry.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The Customer

MARCH 24, 2021

Marketers need a data-driven but holistic approach like customer personas to refine strategy, direct marketing execution and educate other stakeholders ? Measure interest in trends or new product/service features Jenn, possible, or a separate study? Case Studies. such as sales and executive teams ? about customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Case Studies Case Study 52

The Mx Group

JUNE 4, 2018

So what’s a “surprise” solution for squeezing more performance and more B2B leads out of your digital marketing programs? Research from the Direct Marketing Association found that, although marketers continue to underestimate the effectiveness of telemarketing, it’s a mistake to do so.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

NuSpark Consulting

APRIL 29, 2017

It requires a direct, highly personalized sales and marketing program that targets each organization individually. In the 2016 State of Account-Based Marketing (ABM) Study from Sirius Decisions, key findings showed more than 50 percent increase in the number of B2B companies practicing ABM. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Convince & Convert

MAY 16, 2014

According to a study by Beresford Research , positive shares increase intent to purchase and product value by 9.5%. via Direct Marketing News ) The same study shows that moms are three times more likely to use social media than the general population, and Pinterest ranks above email in the rankings of social sharing platforms.

Social Media 150

Social Media Media Skype Storytelling 150

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Trade Press Services

OCTOBER 2, 2023

In fact, according to a survey by the Chief Marketing Officer Council , customer referrals are the most valued source of leads at 54 percent, with e-mail and direct marketing coming up second at a mere 14 percent of the pie. Feedback from reputable sources can alleviate concerns and sway purchasing decisions.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

The Point

APRIL 5, 2011

Remember: a key factor in direct mail effectiveness is deliverability, not just what gets read once the mailer is in front of the intended recipient. Why Focus Groups Don’t Work for Direct Marketing. But for direct mail, they’re notoriously unreliable. To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Unbound B2B

JANUARY 10, 2023

The cost-per-lead acquisition is different for every business based on size and market competition. Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Boingnet

JUNE 14, 2018

Moreover, direct mail print marketing has a strong reputation among customers for its trustworthiness while offering a more personal approach than internet marketing. One study even showed that up to 90 percent of direct mail gets opened.

SMB 49

SMB Campaigns Planning Advertising Agencies 49

chiefmartech

JULY 27, 2017

You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. But if you like the content of my blog, and have ever found it helpful, I’d personally ask you to participate in this survey: Marketing Organizations in the Age of Martech. Please participate — thank you!

Work Management 66

Work Management Aggregators Customer Surveys CMO 66

Schubert B2B

JUNE 7, 2019

Social media is a key component for a truly integrated marketing strategy for any B2B business. Direct marketing posts should be carefully balanced with other, relevant industry-related news. in Communication Studies from West Chester University. Myth 4: We Should Only Be Posting About Our Company. She received her B.A.

Social Media 85

Social Media Media B2B Buyer Personas 85

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

Metadata

JUNE 24, 2021

I’ve been studying Kim’s work for years, after all — transcribing her words, analyzing her logic — and now I had a chance to speak with her one-on-one. I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Please enjoy: The 40/40/20 Rule of Direct Marketing.

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102

Anyword

FEBRUARY 9, 2022

After the glamor of Ogilvy, we take a slightly different path to Gary Halbert, an extremely successful copywriter and expert at direct marketing. But it is a book for seasoned professionals who have been practicing for years and now want to go study with the Master.” .” – A – Z, Amazon customer. The Boron Letters.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Updates shared in this group consist of information about lead generation as it pertains to online marketing, CPC, social media, mobile, direct marketing, etc.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

The Point

JUNE 28, 2011

It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.” Still, the same principle applies.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. How can marketers use email marketing intelligence more successfully?

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100