Zoominfo

DECEMBER 19, 2018

Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ConvertKit

DECEMBER 21, 2020

From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. Seth Godin explains it well in his book This is Marketing : “The approach here is as simple as it is difficult: if you’re buying direct marketing ads, measure everything.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Zoominfo

OCTOBER 5, 2021

Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! Featured Video: Seth Godin: When to Use Brand vs. Direct Marketing.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Stop us if you have heard this one before: “We want you to make a viral video.” It sounds easy until you actually try it.

Social Media 104

Social Media Video Marketing Media Tips 104

Hubspot

APRIL 5, 2018

Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In Peter Levitan , President at Peter Levitan & Co.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Marketing Insider Group

JANUARY 24, 2013

@ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Much of it is poor storytelling toward prospect pain points. Standard Rate and Data. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While you can certainly use digital marketing to reach your buyers, have you considering implementing traditional marketing methods to offer them a refreshing experience? Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions. Why is this so effective?

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Marketing Insider Group

NOVEMBER 11, 2020

As consumers’ habits and tastes move closer towards interactive content, storytelling becomes an essential feature for business success. However, consumers are now using voice searches to play favorite songs, ask questions and get directions. When voice devices were originally created, they were used for grocery store lists and notes.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

ClearVoice

NOVEMBER 30, 2021

Author, speaker, and C-suite marketing executive, Ann Handley, gives guidance and insight into the process of content creation based on her years of experience in the industry. She also covers the art of storytelling, a skill crucial for creating effective content. The former vice president of direct marketing at Yahoo!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Integrated B2B

NOVEMBER 25, 2019

Even though thought leadership is important, it can’t be relied on as the only marketing activity. There is always a time and place for promotional communications such as adverts and direct marketing to create opportunities and drive sales engagement,” says Morten.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Content Standard

SEPTEMBER 9, 2022

. In the process, these brands pioneered new ways of using content to simultaneously build direct customer relationships, convey a unique brand identity, and collect audience data—activities previously siloed within direct marketing, brand marketing, and customer experience teams, respectively.

Advertising Agencies 128

Advertising Agencies Marketing Management Paid Search Agency Marketing & Strategy 128

Heinz Marketing

JULY 2, 2018

Their story in the context of what you do and the problems you solve is really where the interesting storytelling comes. Your customers, your prospects, they don’t care about your story until you prove to them that you care about theirs.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Content Standard

OCTOBER 2, 2020

” — Lymari Morales “Good content isn’t about good storytelling. ” — Mike Volpe “As marketers, we should be changing the mantra from always be closing to always be helping.” ” — Seth Godin Storytelling Quotes “By listening, marketing will re-learn how to talk.”

Paid Content 119

Paid Content Top of Funnel Planning Paid Search Agency 119

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Content Marketing Institute

NOVEMBER 22, 2018

We all are a direct marketer at heart. A mentor, Heather Lloyd-Martin, told me from day one she was a direct marketer at heart and that we all are. As long as we recover, make that change together, communicate, it’s going to be OK. Anne Hrach , strategist, Convince & Convert. To thine own self, be true.

Content Marketing 92

Content Marketing Work Management Marketing Management Content 92

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Buyer Personas 105

Buyer Personas Content Marketing Top of Funnel Planning 105

Martech Advisor

NOVEMBER 13, 2019

Customer analytics equips marketers with relevant information about customer behavior, helping them take effective predictive business decisions. Data visualization to storytelling.

Analytics 81

Analytics Process Trends Examples 81

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. Bob Bly is one of America’s leading direct marketers and informational product gurus.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Martech

APRIL 1, 2024

Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing. Weighted measurement is not a “set-and-forget” system.

Privacy 118

Privacy Advertising Agencies Marketing AI Advertisements 118

Heinz Marketing

JANUARY 29, 2018

Listen in when we’ll discuss The Power of Storytelling in B2B Marketing and: – How in 2018, marketing and sales truly need to form #OneTeam for account-based marketing (ABM). Lauren Patrick is the Storyteller at Terminus, and Editor at PrettySouthern.com. We’re going to talk about storytelling.

Top of Funnel 57

Top of Funnel Account Based Marketing Storytelling ABM 57

SnapApp

AUGUST 31, 2017

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. If your brand isn't offering exceptional experiences via education, innovation and storytelling — another 100 will be! . Use that. . . Maggie Fitzgerald. The reason?

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

accelerate agency

FEBRUARY 26, 2023

After discovering what makes you unique, and getting to understand your customers, the agency uses storytelling, web design, and conversion optimization to accurately reflect your brand and create memorable digital products and online experiences.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

After discovering what makes you unique, and getting to understand your customers, the agency uses storytelling, web design, and conversion optimization to accurately reflect your brand and create memorable digital products and online experiences.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

After discovering what makes you unique, and getting to understand your customers, the agency uses storytelling, web design, and conversion optimization to accurately reflect your brand and create memorable digital products and online experiences.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Vidyard

APRIL 1, 2013

As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content. Why “Now what?”

Narrowcasting 52

Narrowcasting Video Marketing Marketing & Strategy Marketing Strategy 52

Hubspot

MAY 11, 2015

Some companies are great at storytelling but suck at the science of marketing. But if you can put science and storytelling together, you’ve got liquid dynamite. With a stand-out story, you can realistically aim toward establishing your own direct marketing channels. Here’s why. ADD Times 1000x. The Bottom Line.

Storytelling 28

Storytelling Word of Mouth Distribution Paid Search Agency 28