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Executive Marketing Dashboard for Board Presentations

SmartBug Media

Is there an aspect of your tech stack or your budget allocation that is negatively impacting your overall marketing return on investment? These are opportunities to move the needle in the right direction.

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Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

Although technology was always central to Acxiom's business, it was ultimately a services organization whose chief resource was a large team of experts in databases and direct marketing. It was also a favorite target of privacy advocates in those quaint days before online data gave them something much scarier to worry about.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Every marketer’s dream is to cast as wide a net as possible over their prospects so they can capture every likely buyer at the opportune moment with a spot-on message. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts. Casting a Wider Net.

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5 Best Books Every Copywriter Should Read

Anyword

After the glamor of Ogilvy, we take a slightly different path to Gary Halbert, an extremely successful copywriter and expert at direct marketing. But modern marketing writers combine knowledge, cultivated by reading copywriting classics, with the insights of AI, brought to you by Anyword. .” – A – Z, Amazon customer.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

Consent obtained prior to direct marketing. If other recent privacy laws taught us anything, it’s that these initiatives require extensive efforts and time to carefully plan, spot gaps in your privacy mechanisms, and implement new policies, processes, and remediation efforts. Transfers to Third Parties. Enforcement Agencies.

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State of B2B Multi Channel Marketing Strategy 2022 Uncut: US vs UK

Inbox Insight

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. UK marketers plan to invest in Direct Display and Mobile, while those in the US look to invest more on Email and Direct Marketing.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Consent obtained prior to direct marketing. Many of these laws have similar verbiage, so spotting the differences is quite difficult. Transfers to Third Parties. Contractual Requirements in Service Provider Agreements. Consent for Adtech cookies. Enforcement Agencies. Attorney General. Attorney General. Attorney General, CPPA.

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