Onalytica B2B
OCTOBER 26, 2016
In theory, a very efficient and effective means of achieving direct marketing. At a recent event of ours, Under the Influence , Philip Trippenbach , Head of Influencer at Edelman, shared his thoughts on this topic and said: “If you’re an SME and you make candles, why would it be good for Zoella to have your candles in her videos?
DiscoverOrg
DECEMBER 26, 2018
GDPR was the topic in 2018, and folks really liked what we highlighted: Namely, that direct marketing is a legitimate business interest and – if you have a few key parts in place – it doesn’t necessarily prevent companies from doing email marketing in Europe. How to Sell to the CMO. They delete your emails.
The ROI Guy
APRIL 21, 2010
An on-line interactive ROI/TCO Calculator was developed and utilized as value added corporate website content, as the destination for worldwide print and banner ad campaigns, and in other on-line direct marketing programs.
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