Writing on the Web

AUGUST 21, 2014

Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. The trick is to say what you mean in a powerful way. A Quiz: Test Your __ Smarts.

Business 100

Business Sample Business Blogging Budget Programs 100

The Point

APRIL 5, 2011

Remember: a key factor in direct mail effectiveness is deliverability, not just what gets read once the mailer is in front of the intended recipient. Why Focus Groups Don’t Work for Direct Marketing. To a man (this was an all-male sample), they chose the self-mailer. To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

The Point

JANUARY 6, 2011

With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. Note: since the in-house list isn’t a sample of the rented file, this isn’t a pure test, technically speaking.). For example: 1,500 names x 4 percent = 60 responses. 1,500 names x 5 percent = 75 responses.

Statistics 100

Statistics Sample Tools Broadcasting 100

The Point

AUGUST 17, 2010

If you’re concerned about the cost of mailing to 50,000 users, mail to a smaller sample first and gauge response. The results may surprise you.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Customer

MARCH 24, 2021

Marketers need a data-driven but holistic approach like customer personas to refine strategy, direct marketing execution and educate other stakeholders ? Even better, personas help to guide strategic decisions with financial metrics like spend or customer lifetime value. such as sales and executive teams ? about customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Case Studies Case Study 52

Zoominfo

SEPTEMBER 25, 2019

Maybe they didn’t taste great (we never sampled them!) 6 Takeaways from These B2B Direct Mail Campaigns Topline has been able to make outbound marketing a key component to the growth of our business. Here are some key takeaways that might help you with your own direct marketing strategy. That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100

ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Valasys

MAY 23, 2019

However, it is not a mature market and so at this time; it should be no more than 25 percent of the total marketing communication budget. Valasys – Which digital marketing channel is best suited for lead generation? Valasys – What causes a digital marketing strategy to fail?

Planning 53

Planning Digital Marketing Funnels Funnel Advertising Marketing & Strategy 53

Versium

SEPTEMBER 12, 2018

Through its product offerings, Datafinder and Predict, Versium Analytics was able to improve the results of T-Mobile’s small-business direct marketing nearly four-fold by building a predictive model for the telecommunications company. “We The higher the score, the more likely someone is to buy or engage.”.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Versium

SEPTEMBER 12, 2018

Through its product offerings, Datafinder and Predict, Versium Analytics was able to improve the results of T-Mobile’s small-business direct marketing nearly four-fold by building a predictive model for the telecommunications company. “We The higher the score, the more likely someone is to buy or engage.”.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Forecasting 40

Marketing Craftmanship

DECEMBER 19, 2012

They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts.

Paper 100

Paper Press Sample Paid Search Agency 100

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. It’s fundamental direct marketing. Be at the right place at the right time.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

DivvyHQ

JUNE 23, 2017

Technically speaking, however, personalization technology has been around for decades and has gained the most traction in the direct marketing world via print and email. Take a sample of your list and send a few variations to see which gets the most engagement. But hateful or inflammatory subjects could cross the line.

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

ClearVoice

MARCH 26, 2020

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

APRIL 5, 2017

Are you a member of the Direct Marketing Association (DMA)? Do you have business partnerships with other marketing services providers? Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough. (Paradoxically, a “yes” answer to this question is desirable.).

Ad brokers 163

Ad brokers Advertising Agencies Sample Ideal Customer Profiles 163

markempa

OCTOBER 6, 2006

There is also some excellent information on writing titles and some great ideas about how to market the finished white paper. Check out a sample chapter from Michaels new book at [link]. I appreciate the practical steps that are outlined in the book, such as Michaels 10-step process to creating white papers.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JUNE 16, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

B2B Marketing Savvy

AUGUST 25, 2009

An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. Would like to other professionals weigh-in on this, focusing here on the B2B consequences rather than consumer or personal use.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Ambal's Amusings

NOVEMBER 12, 2009

She is the author of the first published book on the topic of customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Alltel Wireless drives “My Circle” success with sophisticated direct marketing was created for Acxiom, an interactive marketing services company.

Case Studies 100

Case Studies Case Study Studies Work Management 100

The ROI Guy

NOVEMBER 8, 2006

These calculators have proven valuable as landing pages for direct marketing campaigns and for educating and capturing leads.

ROI 40

ROI Vendors Sample Sales Qualified Leads 40

SpotMe Blog

JUNE 29, 2023

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Provide more details on products of interest.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Hubspot

NOVEMBER 10, 2020

Direct email. Direct marketing. Email marketing. Free sample. Satisfaction. Dear [email/friend/somebody]. Auto email removal. Bulk email. Click below. Click here. Click to remove. Email harvest. Increase sales. Increase traffic. Free grant money. Free hosting. Free installation. Free Instant. Free investment.

CAN-SPAM 101

CAN-SPAM Terms and Conditions Click Rate Trigger Marketing 101

Martech

MARCH 23, 2022

For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. This is another area where underinvestment causes problems; offline direct marketing is measurable but has higher costs.

Marketing Attribution 110

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 110

Online Marketing Institute

NOVEMBER 7, 2010

Business Blogging for Realtors Advertising and Search: the one-two punch Content Curation in B2B Marketing 12 Tips for Marketing New Blogs Archives: Buzz Cloud: Recent Readers: Tag Cloud: Add new tag advertising Apple b2b marketing Biz Growth News blog blog carnivals blog conferences blog contests blog marketing blog mistakes blog optimization blog (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

DiscoverOrg

JUNE 15, 2016

The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

Engagio

AUGUST 27, 2018

Most direct marketing campaigns target the primary decision-maker, but what often gets overlooked is the important role of influencers. However, B2B sample sizes are generally smaller, so directional significance works much of the time. The Role of Influencers in a Deal. Think of the last product your group purchased.

Account Based Marketing 101

Account Based Marketing ABM Touchpoints Peer-to-peer 101

Martech

MARCH 30, 2022

That’s why tests should run as long as possible (for automations) and reach a statistically significant sample size (for campaigns). Accurate testing results can uncover shifts in customer thinking and motivation that you can use to test and update your social media, your website, SMS marketing and even offline in direct marketing.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. I divinity see some comparison between infomercials and social media, but more on the experience side. Yep I see the connection with Social Media.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

seo.co

FEBRUARY 27, 2022

If you’re going to offer a free download with helpful information, here are some sample headlines you can copy: How a Newbie Marketer From California Accidentally Created a Million-Dollar Business From His Basement In Six Months. In direct marketing, this concept is known as “beating the control.”

Effectiveness 98

Effectiveness Copywriting Work Management Click Rate 98

Hubspot

JANUARY 11, 2012

Direct email. Direct marketing. Email marketing. Free sample. Satisfaction. Dear [email/friend/somebody]. Auto email removal. Bulk email. Click below. Click here. Click to remove. Email harvest. Increase sales. Increase traffic. Free grant money. Free hosting. Free installation. Free Instant. Free investment.

CAN-SPAM 28

CAN-SPAM Terms and Conditions Click Rate Cable 28

Anteriad

APRIL 25, 2023

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

MAY 16, 2017

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” ” — RazorSocial. Pricing: free. ” — Siasat.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

Hubspot

MAY 11, 2015

With a stand-out story, you can realistically aim toward establishing your own direct marketing channels. If your product is garbage, no amount of advertising and marketing will save it in the long run.”. they don’t experience a cake by sampling a sequence of raw ingredients. This is real brand clout. The Bottom Line.

Storytelling 28

Storytelling Word of Mouth Distribution Paid Search Agency 28