Stevens & Tate

JANUARY 21, 2020

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

Leadspace

AUGUST 1, 2018

First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% response rate. According to the same study, emails on average achieved response rates of just 0.12%!

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Jackie Walts

APRIL 11, 2018

Even if you’re compliant with email laws, spamming is really in the eye of the beholder. I recommend a reactivation offer or two and then placing unresponsive names on marketing suspend. If not, you’re taking a chance with SPAM complaints or delivery issues. But, like everything direct marketing, analytics are king.

Blast Campaigns 54

Blast Campaigns CAN-SPAM Contact Marketing Response Rate 54

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. Too many unengaged and outdated emails, the higher your bounce rates will be.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Binary Demand

MAY 17, 2023

According to the Direct Marketing Association (D.M.A.), Your unsubscribe rate will soar. Internet Service Providers (ISPs) and contacts may label your emails as spam. Email segmentation can help you improve your email deliverability and open rates. email segmentation can result in a 760% increase in revenue.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52