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WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

APRIL 24, 2008

WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI) is a good example of the breed.

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5 trade show marketing mistakes

Biznology

JANUARY 5, 2015

Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. This is evident by declining response and sign-up rates when sending communications to last year’s attendees list. Looking only at cost per impression and not cost per registration.

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B2B Marketing Zone

WiseGuys Gives Small Firms Powerful List Selection Software

5 trade show marketing mistakes

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