High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

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GDPR: The Biggest Gift to Content Marketers in a Decade

Content Marketing Institute

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). All the emails contained the declarative, and slightly passive aggressive, subject line of “we’ve updated our privacy policy.” Don’t they know that you never set a Friday deadline for a technology or policy rollout? Seen much of that sentence lately?

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Countdown to GDPR: How NetLine has prepared for May 25th

NetLine

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. To make sure that the experience is transparent per the regulations and agreeable for our EU users, several changes will take place on our forms and within our Privacy Policy.

Data privacy legislation: what display advertisers need to know

Bannerflow

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising.

GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018. The GDPR policy covers a wide spectrum of personal information. How Do These New Regulations Affect You as a Digital Marketer?

Data privacy legislation: what display advertisers need to know

Bannerflow

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising.

GDPR: Why It Matters & What We’re Doing

Sharpspring

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed to build trust with customers and to provide a better user experience, which is our end goal anyway, right? and EU privacy laws.

Albacross & GDPR: Everything you need to know

Albacross

As a marketer or sales rep, you’ve probably had some exposure to the GDPR, particularly if you’ve been involved in procuring new marketing and sales platforms into your business. When we refer to ‘personal data’ we mean all information that is directly or indirectly referable to a natural living person such as name, email address, IP-address or location data. Do we need to change our privacy and cookie policies? Need help to update your policies?

Albacross & GDPR: Everything you need to know

Albacross

As a marketer or sales rep, you’ve probably had some exposure to the GDPR, particularly if you’ve been involved in procuring new marketing and sales platforms into your business. When we refer to ‘personal data’ we mean all information that is directly or indirectly referable to a natural living person such as name, email address, IP-address or location data. Do we need to change our privacy and cookie policies? Need help to update your policies?

Your Questions About ABM — Answered!

The Mx Group

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Which team is typically responsible for prioritizing accounts: Sales or Marketing? Careers.

What makes a successful B2B eCommerce website?

Aspidistra

Spending money on launching and marketing your new B2B eCommerce site is essential to attracting visitors. If it’s difficult to place an order, customers will revert to using other sales channels, which undermines the point of investing in an eCommerce website in the first place, and means the money you’re spending on marketing is wasted. It’s easy enough to do in the short term using standard techniques such as direct marketing, email marketing, discounts or added value promotions.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

); //. Marketing News & Expert Advice. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Marketing Ad Agency.

How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. And the emergence of GDPR has also inspired similar regulatory compliance mandates elsewhere, including a new state data privacy law in California and several data protection bills gaining traction at the federal level in the US. So, how does it affect search engine marketing? Consider Google’s in-market audiences, for example.

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How UK Data Collection Laws Affect Email Marketers

Hubspot

Email is a critical tool for lead generation and lead nurturing ; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. If you are looking at using email marketing to help you explore the UK market specifically, however, you may find you have a bit of a pickle on your hands. UK Email Marketing Laws in a Nutshell.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Privacy Policy. Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Previous: I Will Choke One-out-of-Ten Advice-Givers. Learn how to draw out your vision. Written by: Rich Sloan. July 8th, 2008. 0 votes.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts?

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

The drawing is fun, so let other people join in, direct you, even take over the white board. Privacy Policy. Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. StartupNation Blogs. Previous: Thank God It’s… What Day Again? I drew pictures at a sales meeting, and it worked. Written by: Rich Sloan. July 11th, 2008. 0 votes.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ mRank Tech All Tech Apps & Software Dev & Design Gadgets Mobile Business All Business Advertising Marketing Media Small Business Startups Jobs Lifestyle All Lifestyle Family & Parenting Health & Fitness Home Watercooler All Watercooler Videos Pics Memes Comics Conversations Entertainment All Entertainment Film Gaming Music Sports TV US & World All US & World Politics Social Good U.S.

Marketing in Europe? Wherever You Are, You Need to Know About GDPR

Content Standard

Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. And it’s about to get more difficult, especially if you’re marketing in Europe. Look at consent mechanisms, review and update privacy policies, and review data inventories. The post Marketing in Europe?