WebMarketCentral

JUNE 8, 2007

Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the late 90's after a merger with XOOM.com, NBC.com and Snap.com to form NBCi, I formed NBCi Direct, the direct marketing division of NBC Internet. In the early to mid 90's I managed Direct Marketing at Claris Corp.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

The ROI Guy

DECEMBER 13, 2005

Projects include business intelligence, scorecards, dashboards and portals, and data warehouse.

Budget Programs 40

Budget Programs SMB Gartner Marketing Management 40

Online Marketing Institute

JULY 9, 2009

Three Phases of Social Media Maturation A Broader Perspective Revealed Customers and the Crystal Ball Redefining the Employee/Employer Bond ► March (9) The Best and Worst of Satellite 2009 Hope and the PR Hop First Foray Into Video Blogging Dyncorp's Smart Power A Tale of Two Entrepreneurs When It Comes to Web 2.0,

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

FEBRUARY 20, 2006

The three most effective methods of marketing were internet marketing, trade media coverage, and direct marketing to existing clients. Go ahead, unleash your inner author.

Generation 20

Generation Business RSS Case Studies 20

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. But even MarketingPilot isn’t all things to all people (yet).

Digital Asset Management 120

Digital Asset Management Enterprise Management Resource Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Projects include business intelligence, scorecards, dashboards and portals, and data warehouse.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. As a dyed-in-the-wool direct marketer, all I care about is whether someone responds.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. drive creative marketing, innovation and culture. We suggest you follow and connect with them to learn what makes them some of the brightest minds in the industry.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Direct marketing lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

MAY 16, 2017

Inkit enables direct marketing and sales professionals to send (postal) direct mail pieces as easily as sending an email. Manage multiple WordPress sites from a single portal. You can upload addresses in bulk – which makes this platform fantastic for holiday greetings or for announcing new promotions.” 1) ManageWP.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

Hubspot

JULY 18, 2017

Remember when content first emerged as the antidote to disruptive advertising and direct marketing? Before content, if you were a marketer you were primarily using email and advertising to gain prospective customers. Those were the channels and, oh, did marketers use them. How We’re Messing Up Content. It was eye-opening.

Paid Content 78

Paid Content Long Tail Marketing Ad Exchange Paid Search Agency 78