Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. The great thing about marketing is that you can test out new approaches before you launch a campaign. Focus on Organic SEO.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

KoMarketing Associates

JANUARY 5, 2021

Demand Gen Report and True Influence recently published “The State of Integrated Marketing in B2B” report, and statistics showed that the majority of B2B marketers (44%) have an integrated marketing strategy underway and are testing new strategies. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Zoominfo

FEBRUARY 22, 2023

This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

Zoominfo

JANUARY 12, 2023

It requires any organization operating in the UK to have a lawful basis for processing personal data. For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” Telephone Marketing under PECR Live Calls Live direct marketing calls in the UK fall within the scope of PECR.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Zoominfo

AUGUST 30, 2022

Get a Demo Privacy Considerations for B2B Marketing in Europe Marketers leverage business data for almost every important decision, from audience segmentation to budget planning. Another way to avoid complexities with your data management is to consolidate your tech stack.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

OCTOBER 22, 2020

What the legitimate interest is designed to help you do is it’s designed for when private sector organizations have a genuine or legitimate interest, such as commercial benefit to process without consent, provided it does not outweigh the interest of the data subjects. Specifically, talking about direct marketing here.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Marketing Insider Group

DECEMBER 13, 2022

Generous donors typically receive mail from multiple organizations. Donors will feel involved in your work when they understand how donations create change through your organization. The post Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips appeared first on Marketing Insider Group. Volunteer requests.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Some examples include: Content marketing. Direct marketing. Marketers that use blogs to generate traffic are 13 times more likely to generate positive ROIs. What does lead generation look like today? In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Inbox Insight

MAY 24, 2022

This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences. PPC – Pay Per Click.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

NOVEMBER 28, 2022

But executives in most organizations are demanding more from us. In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing Must Earn Respect. After all, who can blame them?

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

Zoominfo

OCTOBER 15, 2020

Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. We were confident that our intent solution was good, but we knew it could be better, we knew the market would appreciate better, and we knew we could deliver better—it wasn’t good enough. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process: Steps 1-6: Marketing Planning. Step 1: Purpose.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Zoominfo

SEPTEMBER 25, 2019

Organic Jam. This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. So, we sent jars of organic jam to our top 50 prospects, including a note which asked them if they needed help with organic search. Video Distribution Guides.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

JULY 19, 2022

While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Austria Austria requires informed consent to send marketing emails to individuals. An unsubscribe link is required for all outreach and marketing emails.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Onalytica B2B

NOVEMBER 1, 2016

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle.

Paid Search Agency 95

Paid Search Agency Ad Building Advertising Agencies Planning 95

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Often, organizations have a lack of data to prove marketing’s success.

Marketing AI 111

Marketing AI Marketing Attribution Work Management Marketing Management 111

Zoominfo

AUGUST 16, 2022

Comprehensive company location data : Larger organizations are spread across the world, with multiple locations. This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Martech

AUGUST 9, 2023

Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors. followers) Juliet Randall Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. He also writes for Demand Gen Report and ABM In Action.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Heinz Marketing

AUGUST 28, 2021

The brain is a pattern-seeking organ, and stories are all about providing patterns. In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. They help us orient ourselves in the world in ways we may barely register.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Zoominfo

OCTOBER 22, 2020

What the legitimate interest is designed to help you do is determine when private sector organizations have a genuine or legitimate interest. That legitimate interest construct is designed for direct marketing. And that’s everything. So how do you do that?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. Meanwhile, Organic Social features more prominently in the US (24%) than in the UK (15%), where Paid Social is favored (23%).

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

SmartBug Media

SEPTEMBER 25, 2023

As you develop or take another look at your marketing dashboard in preparation for an upcoming board presentation, consider the following best practices and key data to present. Is there an aspect of your tech stack or your budget allocation that is negatively impacting your overall marketing return on investment?

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

ViewPoint

APRIL 23, 2014

Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused?

Advertising Agencies 120

Advertising Agencies B2B Sales B2B Marketing Marketing 120

Martech

DECEMBER 8, 2023

They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams. It was really a direct marketing effort. I had done a short stint with a software company in California where they did direct marketing, so they hired me to do that.

Merchandising 75

Merchandising Work Management Thought Leadership Marketing Management 75

Valasys

APRIL 29, 2021

Web marketing is the utilization of the web to advertise merchandise and ventures. Organizations can utilize different devices to showcase their goods or services. These are online media marketing, pay per click, contributing to a blog, direct marketing, content marketing, and significantly more.

Planning 52

Planning Business Merchandising Social Media 52

chiefmartech

JANUARY 10, 2022

This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Trade Press Services

OCTOBER 2, 2023

In fact, according to a survey by the Chief Marketing Officer Council , customer referrals are the most valued source of leads at 54 percent, with e-mail and direct marketing coming up second at a mere 14 percent of the pie. Provide direct links or step-by-step instructions or reach out personally.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Lattice

MARCH 29, 2016

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. For Apple success means a customer improves the way they connect with people through their iPhone.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The takeaway is clear, however: the ROI for email marketing is well worth it.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

SEPTEMBER 25, 2019

Organic Jam This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. So, we sent jars of organic jam to our top 50 prospects, including a note which asked them if they needed help with organic search. That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Convert

SEPTEMBER 15, 2021

Consent obtained prior to direct marketing. Put simply, it means an organization needs to draft a legal template where it describes the personal data processing activities taking place when using a service or product. Transfers to Third Parties. Contractual Requirements in Service Provider Agreements. Consent for Adtech cookies.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98