Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

The Point

SEPTEMBER 16, 2010

When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. But the biggest advantage of third party opt-in email lists was cost. But list managers have priced themselves out of the market.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

SnapApp

APRIL 13, 2012

If it's your job to explain mobile marketing to a higher-up who doesn't understand it, try using these strategies as you prepare for the presentation. Speak Plainly Mobile marketing is as jargon-filled as any field. SMS may be a new technology, but it's not all that different from direct mail marketing of the past century.

Mobile Marketing 48

Mobile Marketing SMS Paid Search Agency Opt-out 48

DiscoverOrg

DECEMBER 26, 2018

In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. As we try to fill in the blanks for our customers and prospects, and offer up our own hard-won lessons learned to our community – a few gems stood out.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Confirmed Opt-In (a.k.a.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28