GDPR: The Biggest Gift to Content Marketers in a Decade

Content Marketing Institute

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). One of the unintended and more humorously ironic consequences of the much buzzed about May 25 deadline was the deluge of email everybody received in the week leading up it. Don’t they know that you never set a Friday deadline for a technology or policy rollout?

Countdown to GDPR: How NetLine has prepared for May 25th

NetLine

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. To make sure that the experience is transparent per the regulations and agreeable for our EU users, several changes will take place on our forms and within our Privacy Policy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Data privacy legislation: what display advertisers need to know

Bannerflow

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. Then there’s upcoming ePrivacy Regulation (ePR) to factor in.

GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018. The GDPR policy covers a wide spectrum of personal information. How Do These New Regulations Affect You as a Digital Marketer?

Data privacy legislation: what display advertisers need to know

Bannerflow

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. Then there’s upcoming ePrivacy Regulation (ePR) to factor in.

Data privacy legislation: what display advertisers need to know

Bannerflow

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. In conclusion.

How UK Data Collection Laws Affect Email Marketers

Hubspot

Email is a critical tool for lead generation and lead nurturing ; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. If you are looking at using email marketing to help you explore the UK market specifically, however, you may find you have a bit of a pickle on your hands. UK Email Marketing Laws in a Nutshell.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.

How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain visibility in either organic or paid search results without relying on consumer data insights. Here are some insights into how you can navigate regulatory compliance in the world of SEM. So, how does it affect search engine marketing?

SEM 40

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

); //. Marketing News & Expert Advice. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. In-House.

Marketing in Europe? Wherever You Are, You Need to Know About GDPR

Content Standard

Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. And it’s about to get more difficult, especially if you’re marketing in Europe. Until now if you were based in the US targeting UK citizens from the States, you had nothing to worry about. The post Marketing in Europe?