5 trade show marketing mistakes

Biznology

Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Therefore, trade show marketers are missing the boat to analyze what has not worked, and most of all what has produced the most cost effective results. Not creating a marketing database. Offline Marketing CPM registration trade show

7 Ways to Generate More Sales Revenue with Marketing Automation

Marketo

discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use outbound marketing to follow up, nurture and qualify your inbound leads. For outbound it is direct marketing (e.g.