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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

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What Is Media Relations?

ClearVoice

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

What Is Integrated Marketing? Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually.

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Five Ways to Use Testimonials to Generate Leads

Leading Results Rambings

2: Make your direct marketing & advertising more credible by including a testimonial quote. When someone receives an email or direct mail piece from you and one of the first sentences is a customer quote, your piece gets more credible immediately. 3: Create a public relations activity based on the testimonial.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable. As we know, content marketing is so much more than inscribing a business name on pens and scattering them around town. Planning a content calendar.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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