ViewPoint

JUNE 15, 2012

He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. But many are going for cold, hard, qualified leads.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Marketing Insider Group

JANUARY 4, 2021

Content marketing drives many benefits for your brand. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). So, what do you need to leverage content marketing? Email marketing remains one of the best ways to create ROI. Deliver Value in the Inbox.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

ViewPoint

MARCH 6, 2014

Some of it is direct marketing, such as email, display, and PPC search. And all presumably reinforce each other in providing marketing content that delivers cogent messages in a variety of venues and with a variety of purposes. is heavily weighted toward channels with more or less obvious ROI attached to them (email, search).

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. The core of social media marketing efforts should be the corporate blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

JULY 11, 2005

Return on marketing investment and accountability are top-of-mind for almost every B2B marketer today I meet, yet the metrics they are using to quantify their performance are woefully inadequate. Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability."

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

FEBRUARY 4, 2016

How to speak to your audience of “fence-sitters” A superior measurement of content success. When they were starting out, they were probably very focused on a very direct marketing campaign that was about getting your food quick. Why it’s important to stay on-voice with your brand. Take GrubHub, for example.

ROI 88

ROI Advertising Agencies Paid Search Agency Startups 88

Martech

SEPTEMBER 25, 2023

However, the best marketers show all activities from a customer’s perspective and how these activities may be guiding or influencing decisions. The chart below shows how many of the identified potential audiences are responding to marketing activities. It shows the entire marketing landscape within which decisions are made.

Marketing AI 113

Marketing AI Marketing Attribution Work Management Marketing Management 113

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

sagefrog

DECEMBER 6, 2023

Encompassing 30% of projected marketing budgets for 2024 , our data shows that businesses that strategically balance in-person and virtual event marketing witness a significant boost in brand visibility and lead generation. Negotiate sponsorship packages that align with your marketing goals and increase your brand visibility.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. UK marketers plan to invest in Direct Display and Mobile, while those in the US look to invest more on Email and Direct Marketing.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. If diligently followed, a SLA should provide relative metrics go-to-market teams can use to measure success. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Stevens & Tate

APRIL 18, 2024

Additionally, these tools provide analytics that measure engagement rates, helping communities adjust their content strategy to better meet the needs and interests of their audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I hope you can make it. Register here. companys focus.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Inbox Insight

MAY 24, 2022

Brand Awareness – a heavily debated area within marketing as it is traditionally hard to measure and therefore pushed aside for more tangible results when pressure is applied to demonstrate ROI. This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Engagio

SEPTEMBER 24, 2018

How to do I prove ROI? That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic. Allocadia is a leader in Marketing Performance Management (MPM) software, helping marketers plan strategically, invest with purpose, and measure impact.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

KoMarketing Associates

NOVEMBER 13, 2013

And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges. The other interesting metric is one that we have gathered over the past 12 months: only about 15% of B2B marketers care about, or measure phone calls. Demonstrating ROI. How do I prove ROI? That’s a big deal.

B2B 120

B2B Landing Pages Leads Lead 120

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. More importantly, it is still one of the highest ROI-generating channels of communication.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

ATAK Interactive

OCTOBER 17, 2019

Marketers love using this metric because it adds multiple years of revenue onto the ROI numbers. . At the end of the day, you want to grow your business, and you need to track data to measure your performance. With their most important metrics set, they are now ready to measure the data that matters.

Cost per Acquisition 78

Cost per Acquisition Acquisitions CPA Advertising Agencies 78

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. This leads to a problem that affects 87% of B2B marketers. Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

MARCH 19, 2021

Measuring the impact of media exposure takes time. Unlike paid advertising or direct marketing, tracking ROI can be complex, but most brands will agree that the right kind of media coverage can reinforce key messages and build/preserve a company’s reputation.

Media 90

Media Work Management Marketing Management Public Relations 90

markempa

JUNE 7, 2005

ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect. ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect.

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. If diligently followed, a SLA should provide relative metrics go-to-market teams can use to measure success.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

SMB 40

SMB ROI Marketing Budget Work Management 40

Hubspot

NOVEMBER 19, 2012

And this one's definitely an interesting one -- an ad ROI tracking tool. Let's dive into some more detail on what the tool is, how it'll work, and why marketers might want to get excited about it. Facebook's ROI Tracking Tool. Why Marketers Should Love Facebook's ROI Tool. News of another Facebook feature test!

Cost Per Thousand 28

Cost Per Thousand ROI Facebook CPM 28

The Point

JULY 19, 2010

Webinar leads can be more expensive than other vehicles, so measuring lead quality is critical. At a very basic level, Webinars should be measured on CPQL or Cost Per Quality Lead, by whatever standard your company measures “quality.”

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

MLT Creative

NOVEMBER 16, 2010

” Translation: As soon as B2B marketers can get their heads around how to measure the ROI of social media activity, perceived effectiveness will increase. How do you measure the effectiveness of social media in your organization?

Social Media 40

Social Media Allocation ROI B to B 40

The Point

OCTOBER 7, 2010

(It’s for this reason that industry benchmarks for metrics like response rates from the likes of Marketing Sherpa (otherwise a fine and reputable organization) don’t really mean much.). It’s the oldest direct marketing rule in the book that list quality is the #1 ingredient in a successful campaign.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

ATAK Interactive

OCTOBER 17, 2019

Marketers love using this metric because it adds multiple years of revenue onto the ROI numbers. . At the end of the day, you want to grow your business, and you need to track data to measure your performance. With their most important metrics set, they are now ready to measure the data that matters.

Cost per Acquisition 60

Cost per Acquisition Acquisitions CPA Advertising Agencies 60

ATAK Interactive

OCTOBER 17, 2019

Marketers love using this metric because it adds multiple years of revenue onto the ROI numbers. . At the end of the day, you want to grow your business, and you need to track data to measure your performance. With their most important metrics set, they are now ready to measure the data that matters.

Cost per Acquisition 60

Cost per Acquisition Acquisitions CPA Advertising Agencies 60

Digital B2B Marketing

JUNE 26, 2012

Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. Get specific, the differences impact your marketing program and measurement. The values you present to the market? Awesome ROI! Our ROI was -25%, yikes!

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Influencer marketing is an effective use of your marketing dollars — you could see a six-fold return on investment. A successful campaign might include aspects from all of them.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92