Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. (CDI We have invited Howard J.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

ScanmarQED

DECEMBER 6, 2023

Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This has resulted in new challenges for businesses and marketers since they now have to come up with attribution alternatives that don’t depend on tracking customers through third-party cookies.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Zoominfo

OCTOBER 13, 2021

“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Craftmanship

OCTOBER 9, 2016

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ClearVoice

MARCH 19, 2021

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

Media 90

Media Work Management Marketing Management Public Relations 90

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. First, let’s dive into what account based marketing is. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClearVoice

FEBRUARY 3, 2021

B2C service providers, from home improvement to telecom to healthcare, tend to market directly to consumers, while B2C goods can be marketed directly or through retailers. Top business-to-consumer marketing techniques. Direct mail. Social media marketing. Influencer marketing. Referral marketing.

Business 64

Business Cable Amazon Social Media 64

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

BenchmarkONE

JUNE 25, 2020

Where you get your news matters, and that includes your marketing news. You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. Marketing Land. Digiday helps connect the dots between two worlds — marketing and the actual world we live in.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Stevens & Tate

DECEMBER 23, 2022

When it comes to email marketing , everyone knows how important the subject line is. Nicole Wagner The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. It’s what gets the recipient to open your email in the first place, after all.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

Martech

AUGUST 25, 2021

This is referred to as identity resolution, and it’s at the heart of what advertisers and marketers need to get right to deliver on their brand promise. From there, the goal is to extend that identity capability across use cases ranging from traditional direct marketing to measurement of paid media. Back to the path….

Brand Identity 102

Brand Identity Branding Domain Mobile Advertising 102

Valasys

APRIL 29, 2021

Web marketing is the utilization of the web to advertise merchandise and ventures. These are online media marketing, pay per click, contributing to a blog, direct marketing, content marketing, and significantly more. Here are some of the advantages of web/Digital marketing to organizations: Worldwide reach.

Planning 52

Planning Business Merchandising Social Media 52

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Your Media, Your Mission. OOH/Experiential.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Rather than placing too much emphasis on the key differences, should marketers shift their focus to striving to create a seamless customer experience?

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

The Point

NOVEMBER 9, 2011

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Your marketing will be more effective if you have more knowledge of your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Your marketing will be more effective if you have more knowledge of your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Why should they choose you?

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

ConvertKit

DECEMBER 21, 2020

From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. You can expect to see Whitney and Calvin popping up around our website soon, and next year we plan on creating more ads in this series to tell more stories. Creators do.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

SmartBug Media

JULY 15, 2019

What Is Integrated Marketing? Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Measuring Your Success.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75