Targeting Audiences Not Looking for You; Advertising Options for B2B
FEBRUARY 24, 2013
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Remember, we’re reviewing geo-targeted marketing opportunities.