Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. According to Meyer Partners nonprofit marketing guide , there are four tips to keep your direct mail marketing fresh and lucrative.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe. Public tasks.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Zoominfo

JANUARY 12, 2023

For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. It also governs the use of cookies and other visitor-tracking technology.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Zoominfo

OCTOBER 13, 2021

“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Deliverability 115

Deliverability CAN-SPAM Lead Scoring Lead Ranking 115

ScanmarQED

DECEMBER 6, 2023

Direct Marketing (mailings, online TM) - Spend, volume and competitor activity. External Market Factors - GDP, weather, key holidays, interest rates, Consumer Price index or Retail Price index, this will vary by industry. branded vs. non-branded paid search). If data is of a lower frequency (i.e.,

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. Team currently has five members, with plans to expand to 17 by end of 2020.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Paradoxically, marketers find integration and configuration challenges within the integrated suites themselves, especially those built from a series of independent acquisitions. There’s also a shortfall in user satisfaction. .

Paid Search Agency 99

Paid Search Agency Ad Building Advertising Agencies Planning 99

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Direct Response Coach

MARCH 18, 2015

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General'

Copywriting 100

Copywriting Direct Marketing Planning Campaigns 100

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. This has resulted in new challenges for businesses and marketers since they now have to come up with attribution alternatives that don’t depend on tracking customers through third-party cookies. Here’s a glimpse of how going cookieless is impacting the mobile world.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Read next: Embrace a value-based approach to agile marketing leadership. Processing.Please wait.

Planning 96

Planning Work Management Marketing Management Paid Search Agency 96

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.” How future changes with General Data Protection Regulation (GDPR ) will affect go-to-market motions. Best practices for going to market across Europe. Public tasks.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

DiscoverOrg

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. 80% of Marketers struggle to demonstrate the business efficacy of Marketing.

ROI 173

ROI Planning Class Work Management 173

Modern B2B

AUGUST 14, 2023

It’s where most marketers see a really prolific amount of discourse from peers; ChatGPT and Dall-E screengrabs, prompt engineering tips and tricks shared on social feeds and excitement about the impact on content creation at scale.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

The Point

OCTOBER 22, 2013

Make sure the reader understands exactly how you plan to use his or her time. In my last post, I wrote about the critical nature of personal value in demand generation and B2B marketing in general. Excerpted from “The High Tech Direct Marketing Handbook.” Include both personal and business motivators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. First, let’s dive into what account based marketing is. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClearVoice

MARCH 19, 2021

A media strategy is an important component of a fully-integrated marketing plan. To develop a solid media plan, one must: Know who your target audience is and what publications (conventional and digital) they consume. PR #marketing Click To Tweet. Create a current and specific list of those media.

Media 90

Media Work Management Marketing Management Public Relations 90

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

PureB2B

MAY 30, 2022

If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling.

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

PureB2B

MAY 30, 2022

If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling. Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62