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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. Douglas Burdett, host of The Marketing Book Podcast.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1.

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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

They receive enough spam and junk mail as it stands. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.

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Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.

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Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.