Marketing for leads and sales: What’s working for technology companies today
Sales Lead Insights
MAY 16, 2011
This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Curate and use other people’s content, with their permission and giving them credit. It is the foundation of your online marketing efforts.
ClickInsights: How should case studies be used in marketing activities versus sales activities?
OCTOBER 8, 2009
Marketing teams and sales teams are different within a company. Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement.
Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
Modern B2B Marketing
JULY 7, 2010
For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Get permission.