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Direct Mail Tips That Deliver

Content4Demand

As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore?

Tips 66
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Attribution is a fool’s errand, now and in the ‘cookieless future’

ClickZ

Weed #2 – Single-channel attribution is an exercise in futility The walled gardens have been major proponents of attribution. The appeal to marketers is obvious: who wouldn’t want to be able to assign fractional credit and the relative importance of each channel on sales?

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What You Need to Know About Database Marketing

PureB2B

Do you send piles of unwelcome junk mail while making multiple cold calls per day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing.

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Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.

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Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.

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Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.

article thumbnail

Direct Mail Automation Webinar Recap

GreenRope

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing.