Direct Marketing: 6 steps to drive more through sales pipeline
B2B Lead Generation
APRIL 8, 2013
Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. A report-writing software generates $12,000 in weekly revenues from a direct mail investment of $1,930. These direct-response campaigns did not achieve success with old-school batch-and-blast direct mail approaches, however. Make sure your website looks like your direct mail.