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Theresa Kushner: Spotlight on the expert

Martech

” Theresa Kushner has been at the center of marketing data and analytics since the beginning. A: I went into IBM as a marketing manager for the inside sales unit. They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Selecting the right telemarketing company for your campaign is salient for the appointed firm will be representing you in one of the most personal forms of marketing communication. Straight up, budget is an essential factor before locking up any deal. Telemarketing is a tremendously effective way to nurture your business.

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Tips to Consider When Developing Strong Email Subject Lines

Stevens & Tate

Email is one of the most effective marketing platforms in the world today. Marketing is based on judging books by their covers, thus attractive email subject lines are crucial. For most marketing professionals, this has been observed to increase open rates. Use aspects of personalization. Keep it short and sweet.

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The 12Ps of marketing technology (martech)

ClickZ

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Consent obtained prior to direct marketing. This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to access personal data. Right to data portability (i.e., Right to correct errors in personal data.

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GDPR and Digital Marketing

ActiveDEMAND

As a digital marketer, the regulation of more personal data will not have a large impact on your business unless you are in an industry that collects such data from customers. How Do These New Regulations Affect You as a Digital Marketer? As a digital marketer, you now must be transparent about how you handle personal information.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have your web site’s good content under lock and key? They are coming to your site for information.

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