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Direct mail vs. print advertising

Direct Response Coach

Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

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The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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50 Most Powerful Call-to-Action Phrases

Stevens & Tate

For example, instead of just saying, “Start your free trial,” you can say “Start your free trial with (insert company name here) so your CTA is more personalized. The post 50 Most Powerful Call-to-Action Phrases appeared first on Stevens & Tate Marketing.

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How to Determine Your Most Important Metrics

ATAK Interactive

After reviewing their customer list , they recognize their highest-paying customers all come from the Acquisition Channel “referrals,” and that the gap is so wide that focusing on trying to “attract” the end-user through direct marketing and cold calls is a waste of money. . Annual Value of a Customer .

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Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference

Customer Experience Matrix

Their paper free-standing inserts (FSIs), mailed coupons, newspaper ads are all too expensive and going away. This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. Here are top 10 insights that might be worth considering.

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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing. Can be pricey- but is an option.