income persona vendor Direct Marketing Related Topics 
B2B Marketing Insights - WE
MAY 3, 2018
Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Start building your buyer persona with the following 10 questions.
SnapApp
AUGUST 31, 2017
Our perspective at BCG is that there is not just one type of millennial, and that simplistic marketing (oversimplification) won't get the results brands want. Millennials dislike product-centric marketing campaigns because they appear inauthentic and lazy -- of course not surprising. Mpowered Marketing | Chief Strategist. . .
Expert insights. Personalized for you.
40 
Let's personalize your content