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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Those are impressive numbers, so how can you get in on the search action? Organic SEO rankings rise because of content marketing. Otherwise, you’ll have fewer impressions, thanks to ever-changing algorithms. It also requires time, although you’ll most likely use a marketing automation tool to schedule posts. Image: DMA.

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Minimizing the pain of data collection

ScanmarQED

Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search).

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

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Marketing ROI Is a Trap! Here?s How to Avoid It

Vision Edge Marketing

Statistics from studies by Fournaise underscore the imprudent reality of using an antiquated ROI approach to measure Marketing: 80% of CEOs admit they do not really trust or are very impressed by the work of Marketing. 90% of Marketers are not training in Marketing Performance and Marketing ROI.

ROI 175
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Launching our first brand campaign

ConvertKit

Every interaction you have with us – whether it’s using our software, seeing an ad, reading our blog or talking to our team – leaves an impression on you. These impressions add up to form the way you see our brand. Direct marketing is action marketing and if you’re not able to measure it, it doesn’t count.”

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences.