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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

(I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Here’s how I see it and I’d like to hear your views as well. Direct marketing lists? Most solutions I know of talk about providing sales real time visibility into a Lead's response to Marketing activities.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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