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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

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The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. Permissible Purpose. Accountability/Governance. Consent obtained prior to direct marketing. Key Provisions. Virginia CDPA. California CCPA + CPRA. Europe GDPR.

Privacy 72
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Utah: Another State to Pass a Data Privacy Law, the UCPA

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Permissible Purpose. Accountability/Governance. Consent obtained prior to direct marketing. Like all other government regulations, it puts consumers in control of their personal information. This contrasts with the VCDPA and CPA, requiring opt-in permission to collect and process sensitive data. Europe GDPR.

Privacy 52
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How to Get How to Get Started With SMS Marketing

Vision6

With our guidance, you’ll be able to get started with SMS marketing and take advantage of this powerful communication channel. What is SMS marketing? SMS (or text) marketing is a direct marketing tool that allows businesses to communicate with their customers via text message.

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4 things marketers should do about GDPR now (other than panic)

chiefmartech

In addition to GDPR, marketers should pay attention to the ePrivacy Regulation being introduced in the EU. While not yet finalized, it is proposed to come into effect along with GDPR and will govern direct marketing practices concerning electronic communication services. What are the implications for marketing?

Opt-out 70
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

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Permissible Purpose. Accountability/Governance. Consent obtained prior to direct marketing. First, here’s a summary of all the key provisions of these laws: Key Provisions. Colorado CPA. Nevada SB220. Virginia CDPA. California CDPA. Europe GDPR. Ability to Process. Data Minimisation. Individual Rights. Attorney General.

Act-On 98
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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Yet at the same time, the European Union and other government bodies around the world have continued to introduce stringent regulatory compliance mandates governing how that data can be collected and managed — which, needless to say, has significantly affected the way that organizations treat, store and use their most valuable data.

SEM 40
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Emerging trends in IoT are changing online marketing

ClickZ

The pandemic has created new behavioral trends that have had direct impacts on marketing: outdoor and display advertizements – cornerstones for the commuter market – have taken huge hits, as have free newspapers. Key to the new direction marketing is headed and the potential with IoT is data.